Knowing how interesting and lucrative the affiliate marketing industry is, you must be overjoyed upon signing up with an affiliate network and getting your first affiliate link. Hurray to you!
Sorry to be a party pooper, this excitement is often short-lived because partnering up with a product or service isn’t the end of the race. The main challenge arises when you have to think and think hard about how to generate traffic through your affiliate links and generate sales.
Affiliate marketing isn’t about dropping your link on any website or social media group you visit. If you mindlessly start leaving links on different forums, you will eventually be deemed a spammer and get thrown out of the community. You wouldn’t want that.
To stay at the top of your affiliate game from day one, you need to know about the best practices you should consider to promote affiliate links and drive meaningful results.
What are Affiliate Links?
Let’s say that you partner up with PureVPN and sign up for our affiliate marketing program. We will assign you an exclusive panel from which you can track your referral traffic, sales, and commissions. Now, you may wonder how we do that. We do that through the affiliate link that you use to drive that traffic to our service pages.
Affiliate links contain identifiers that help both the affiliate partners to track the traffic and sales performance. The identifier contains a unique string that tells you apart from other affiliates. If your affiliate links seem too lengthy, you can always use a link shortener to shorten the link. Keep in mind that you don’t change the affiliate link as it can affect your performance tracking.
Apart from unique identifiers, your affiliate link may also contain a cookie that is created and dropped on a user’s device when they click that link. Cookies allow affiliate partners to track users’ activity to a certain time period. If a user makes a purchase within that set time limit, such as 30 or 90 days, their sales drop in your bucket, and you get the commission.
10 Ways to Use Affiliate Links for More Traffic and Conversion
Here are some of the best platforms you can consider to add or promote your affiliate links:
1. Blog Posts
According to a survey, 76% of publishers agree that affiliate link monetization is easy via website and content. Your website or blog gives you an ideal opportunity to use your affiliate links to drive traffic and commission.
Since you own the blog, you can “strategically” add your affiliate links to anywhere in the content you want. You can use it as a textual CTA or hyperlink the product name whenever you mention it in the text.
Moreover, never forcefully push the affiliate product in a blog post that isn’t relevant to it. Not only does it produce zero traffic and sales, but it also makes you appear spammy. The content should have a context that relates to the topic and the affiliate product you are promoting.
2. Resource Pages
A round-up or a resource page on your blog also provides you with an opportunity to add affiliate links for better exposure and traffic acquisition. Resource pages usually list all those resources that help you, as a blogger, in one way or the other. For instance, as a blogger, you may share the social media analytics tools you mostly use for marketing or community engagement.
Resource pages also give you a good digital billboard where you can mention the tools or services you usually use and provide a brief description detailing key features and functionalities of the product.
3. Exclusive Content
You can also add your affiliate link and promote it on your blog by writing exclusive content for your affiliate product, such as a product review or a comparison guide.
As an affiliate partner, it is important for you to learn about the product as much as possible. You should know all the ins and outs of the product so that you can offer an honest and helpful review. Your review should be detailed enough to discuss all there’s to know about the product, such as the product’s setup process, features, and functionalities, to name a few.
Such content is read when the reader is close to the buying stage and considering their options. As a result, you get highly filtered traffic on such content that has more tendency to check out the product and buy it.
4. Email Marketing
Nobody can deny that email marketing remains one of the cheapest yet efficient marketing tools ever. According to a Salesforce study, the average ROI of email marketing stands at 3600%, which means that you get almost $38 on every dollar you invest.
You can use email marketing to promote your affiliate products by sending drip emails to first nurture your leads and then convert them. You can also send one-off emails, which may include deal-based content, such as seasonal or exclusive discounts.
Another way to use email is by adding your affiliate product link on your signature so that the link goes in every email you sent, such as welcome emails, newsletters, etc.
5. Blog Comments
People comment on blogs to share their opinions, debate on a topic of common interest, or help others by sharing critical insights. Seize the opportunity to pitch your affiliate product but in a meaningful way. Discuss how the solution can help the readers with their problems. Tell them what they didn’t know about the product, such as things that they may not have known without hands-on experience.
Comments aren’t limited to websites or blogs alone. You can even comment on forums, threats, social media platforms, and even other communities like Quora. Remember that your primary purpose of commenting should be helping others.
6. Digital Products (Ebooks/White Papers)
Digital products are hidden treasures where you can add your affiliate links and reap the benefits. Most bloggers don’t stick to blogging alone throughout their life. Some use their years of experience and knowledge, compile all of it in a single place and share it with their readers. They do it by creating ebooks or learning materials.
If you also sail somewhere along with those tides, it is best to use that opportunity and promote your affiliate links for better product exposure, targeted traffic, and sales. Let’s suppose you create an ebook on the best cybersecurity practices for home users, and you talk about PureVPN under “best tools for data protection.” Logically, it is the perfect place to talk about a VPN as it encrypts your connection and keeps your data hidden and protected.
7. Podcast Notes
If you haven’t dipped your toe into podcasts, it is high time you should. According to statistics, 32% of Americans listen to podcasts every month, and more than half of the listeners are somewhat likely to consider purchasing the product promoted in the podcast.
Statistics aside, podcasts also help you get closer to your readers. When they hear you, they feel more connected to you and emotionally attached. Readers seek guidance, and if you are the one providing them with what they seek, they will be more likely to give preference to your advice than their neighbors.
Use this opportunity to add your affiliate links to your podcast notes if it is relevant to the topic. You can still promote the product even if it is not related to the topic but offer users a chance to get an exclusive discount.
8. YouTube Descriptions
YouTube has become the second largest search engine on the internet. And seeing its rapid growth in popularity and usage, it is only fair to believe that it may leave Google behind in the coming years.
Anyhow, YouTube gives you a tremendous opportunity to drive readers to your affiliate product pages and convert them. You can do that by posting the affiliate link to the YouTube video description.
Similar to exclusive blog posts, you can create content centering on product reviews or comparison guides. You can even promote your affiliate partner as a sponsor and take a few seconds to a minute to give a brief overview of the product. You can find more about it on our blog how to generate affiliate commission on YouTube.
Don’t forget to remind the viewers that they can find the link to the product in the description. It is also a great practice to mention the affiliate product with its link in a comment and pin it.
9. Affiliate Banner
You can use the whitespaces or ad placeholders on your blog to promote affiliate links through ad banners. You don’t need to design the ad banners all by yourself. You can just ask your affiliate partners for the required banners, and they will provide you with their media kit just as PureVPN shares with our affiliates.
Ad banners usually contain seasonal deals or exclusive discount coupons. Once readers click the ad banner, they are redirected to the product service page. These pages are often dedicated landing pages designed exclusively for your website and readers.
10. Social Media
If you don’t own a blog, don’t worry. As long as you have a presence on any platform, such as Facebook, Instagram, or Twitter, you can become an affiliate. Social media is where all the digital engagement in the world is happening. What’s more, could you ever ask if you are a part of it and have a decent to the significant following?
Use your celebrity-like presence to your advantage and share the product or resources with your readers. If a product genuinely delivers a good solution to a problem, it is worth the share and some commission.
You can add deals related to affiliate posts on your social media profiles or groups. You can also post product reviews or videos and mention affiliate links in the caption.
Ready to Take Your Commission from $0 to $1,000+?
You are now well-equipped with the right understanding of what affiliate links are and how you can best promote them. It is now time to put into practice what you have learned and start generating commission on every link you place. If you are a PureVPN affiliate partner and need help with affiliate link promotion, give us a shout at @@, and we will gladly help you asap. If you are not our affiliate partner yet, you can sign up here.