How Does Prisma Reflect your Privacy?

Prisma is a free photo app which launched on iOS devices, and later on for Android devices, about 2 months ago. Since then, the app has taken the world by storm. Because of its unique AI technology, it allows people to click selfies and converts them into a beautiful portrait. Prisma boasts that it redraws the photos in the style of 33 famous artists. However, going through the app and then its privacy policy made me think, is Prisma really free, or am I paying for it with my privacy?

One thing I immediately noticed after using Prisma is that the app doesn’t edit our photos. It actually uploads the photos to its servers and creates a completely new image based on the one we sent. Therefore, unlike what many others call it, Prisma is not a photo-editing app because it doesn’t edit our photos. This made me wonder that since it’s not a photo-editing app, therefore, the rules which apply on other apps like Instagram, etc. do not apply to it. And since the new image was created on Prisma’s servers, we cannot call it our own but it is now the property of Prisma and its services.

It also made me wonder whether the photo which we sent to Prisma’s servers are deleted immediately after applying the process, or are collected and saved. So I visited Prisma’s website and read its privacy policy. On the very first line of the ‘Information we collect’ paragraph, Prisma states that it collects any user content which we send to it directly, which includes our photos and other content.

Reading further, I came across some more statements regarding Prisma’s data collection policy, which we obviously do not expect from a photo editing app. Prisma states that it uses cookies and other such technologies to collect information and monitor our device. These include almost all of our online information, including our web history, browser type, device information, IP addresses, and all other types of metadata.

Prisma privacy policy further states that it has the right to share this information with its affiliates and advertising partners to provide us with “a better service.” It promises that the affiliates would respect the privacy policy accepted by users once they start using Prisma’s services. Prisma also states that it is not liable to the Data Collection policies governed in our country or in the EU, etc. because it stores our information in other countries. It states that Prisma has the right to transfer this information to any country it wishes.

Prisma also states that it would share our private information to governments and its agencies in response to a legal request. With the kind of data Prisma is collecting, it is worrying to think if it provides all of this information to our government, or to any other country’s government, if asked to. You can visit Prisma’s privacy policy page for more information.

If you still want to use Prisma’s services, but want to avoid giving away all the information, we do have a solution. You can try using PureVPN’s encrypted VPN service, which changes your IP address to other regions and encrypts all of your online communications, saving it from the eyes of those prying over you. Though, it may not stop Prisma from completely collecting your information, it would help in changing and saving some of the most valuable parts of your information.

Sheheryar Khan Sheheryar Ahmed Khan is a privacy enthusiast, currently affiliated with PureVPN. His reporting covers subjects related to online privacy, anonymity, and security. Also a believer in online freedom, Sheheryar likes to spend his free time streaming football matches and TV shows online.

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