Team Marketing

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Performance Marketing Manager

In A Nutshell:

We’re looking for a Performance Marketing Manager with experience in coordinating, overseeing and planning projects and campaigns to join our team. You will be required to collaborate with multiple teams across departments on a range of projects. Your role will include components of strategy, analytics, planning and communications. The ideal candidate should have strong analytical and communication skills and have prior PPC experience in the SaaS business.

What you’ll do:

  • Create, develop & implement effective paid search strategies
  • Execute & optimize many PPC campaigns simultaneously
  • Oversee campaigns across a number of search platforms (e.g. Google AdWords, Bing)
  • Target selected audiences through researching keywords
  • Manage campaign budgets & adjust bids to optimize the ROI
  • Track daily, weekly & monthly KPIs to identify opportunities for improvement
  • Report KPIs to management on a regular basis through various dashboards
  • Produce engaging, clear & concise copy for campaigns
  • Ensure that campaigns are aligned across multiple channels
  • Build and strengthen key relationships across PPC ad platforms and various vendors
  • Stay up to date with PPC & SEM trends and techniques
  • Build internal team capacity by key trainings, insights, initiatives and case studies
  • Conduct A/B Testing and Experimentation across PPC channels to improve conversion rate and cost/acquisition
  • Collaborate with Google Team to execute initiatives, experiments and research
  • Plan and execute new initiatives through cross-department collaborations with marketing, product and engineering teams
  • Run monthly account audits on Google Ads, Bing Ads, Facebook Ads and other channels to identify areas of improvements

What we offer you:

PureVPN is one of the leading technology firms that values employee care. We strive to give our best while ensuring unparalleled growth for our team members. We work together to make the workspace an energizing ecosystem where our teams can enjoy collaborations and work in harmony.

We take pride in having a work culture that values and prioritizes employee wellness while offering a plethora of benefits for them.

Relevant experience:

  • Minimum of 4-5 years of experience as a Performance Marketing Manager
  • Strong analytical skills
  • Understanding of digital marketing concepts and SEO
  • Experience with multiple platforms, e.g Google Ads, Bing Ads and Facebook Ads
  • Working knowledge of Google Analytics or similar analytical tools
  • Excellent communication, both verbal and written
  • Analytical-minded and strong in arithmetics
  • BS, BBA or MBA in Marketing, Digital Media or a related field

Application Form