Data Privacy Day is a global effort to empower people, businesses, and governments to respect privacy, protect private data, and enhance trust online. It happens once a year where we highlight that enhancing data privacy is a marathon, not a race—a never-ending conundrum.
First, what is Data Privacy Day? It is an international day upon which the United States Senate, The Council of Europe, the Privacy Commissioner of Canada, and the United Kingdom Information Commissioner participate in online campaigns to make people aware of data privacy.
Besides illustrating why your data matters and your security should be tightly-knit throughout the year, PureVPN also participates in this global campaign. Highlighting the big privacy issues every year on January 28. When we say big, we mean national security pitfalls, privacy issues, and ransomware attacks that stifle corporations like Solarwinds, Twitter, and Garmin.
Let’s dial the clock back to 1970 when the German State of Hessen has its first data protection law, followed by Sweden three years later. The United States had its first privacy law in 1974, and in 2010 the Congress decided to make it national considering how important data privacy is for every US citizen.
Back on April 26, 2006, the Council of Europe first decided to have a “Data Protection Day,” now known as Data Privacy Day (DPD), to make people aware of data privacy and protection. The committee opened Convention 108 for signature and published Data Protection Guidelines, which pushes the idea of data privacy and secure AI-backed applications.
Even though data privacy is still new to some people, which exposes them to many cyberattacks and prone to data mining laws, we couldn’t stand and watch individuals and companies bend their knees to cyberattacks.
One of the fundamental human rights is: Your data must be private.Data privacy will always be a part of your life. When you are putting out personal data on the internet like travel history and medical information, a hacker can use it against you. Social media companies continue to make more money out of online ads in exchange for your data. At some point, you are to be blamed.
Settling into Covid-19 was a new reality that affected companies, individuals, and data breaches that gained traction in 2020. The pandemic connected more people online, and securing digital life in a 24-hour monitored environment became more important than ever.
The price we have to pay for not taking privacy a little more seriously:
The internet never sleeps, and it’s a constant threat. Many people are not as informed about data privacy and online threats. Even though you cannot stop high-profile breaches and hacks single-handedly, the most crucial step is to become a DPD champion. We want to ensure no one can use, manipulate, or steal your data at any point in your life.
Here’s what you can do at a personal level:
Be aware of your surroundings:You might connect to a Wi-Fi hotspot at Starbucks or a legitimate hotspot run by a malicious actor. Avoid doing any online transactions when you are connected to public Wi-Fi.
Turn off Bluetooth connectivity: Anyone can connect to your mobile device if your Bluetooth stays on without any reason. This usually happens in a hotel lobby and without your knowledge.
Use Multi-factor authentication: Not two-factor authentication but multi-factor authentication, which can protect your emails, online accounts, and private messages. Use complex passwords that contain special characters.
Create a privacy culture:Talk about privacy tips over dinner with your loved ones at home, especially with senior adults or pre-teens. You can share some of our blogs with your co-workers to ensure they are following privacy hygiene.
Be a part of Data Privacy Day: Check all the DPD activities on January 28, 2021, be it on Facebook or Twitter. Follow data privacy trends and hashtags to make sure you are doing your part.
We care about people, our customers, and the online community. The P in PureVPN stands for privacy and people. We are privileged to join hands with other cybersecurity organizations to promote DPD and build a privacy-centric environment. Data privacy is a two-way street.
There is no silver bullet or a one-size-fits-all strategy when it comes to data privacy. Like a VPN, we can give you the tools to enhance your online privacy or education on dealing with threats, but we can’t stop you from clicking a malicious link or opening ports when they are not needed.
You have to protect your private data and take responsibility.
Every person is responsible. Do your part.
Own Your Privacy.