{"id":2096,"date":"2025-06-25T11:46:51","date_gmt":"2025-06-25T11:46:51","guid":{"rendered":"https:\/\/www.purevpn.com\/vpn-reseller\/?p=2096"},"modified":"2025-06-25T11:47:01","modified_gmt":"2025-06-25T11:47:01","slug":"understanding-the-software-reseller-business-model","status":"publish","type":"post","link":"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/","title":{"rendered":"Understanding The Software Reseller Business Model"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#What_Is_a_Software_Reseller\" title=\"What Is a Software Reseller?\">What Is a Software Reseller?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#How_Do_Software_Resellers_Make_Money\" title=\"How Do Software Resellers Make Money?\">How Do Software Resellers Make Money?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#How_Does_the_Software_Reseller_Model_Work\" title=\"How Does the Software Reseller Model Work?\">How Does the Software Reseller Model Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#Types_of_Software_Reseller_Models\" title=\"Types of Software Reseller Models\">Types of Software Reseller Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#Models_That_Work_VARs_vs_White_Label_vs_Affiliate\" title=\"Models That Work: VARs vs. White Label vs. Affiliate\">Models That Work: VARs vs. White Label vs. Affiliate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#Top_Software_Reseller_Programs_in_2025\" title=\"Top Software Reseller Programs in 2025\">Top Software Reseller Programs in 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#How_to_Become_a_Software_Reseller_Step-by-Step\" title=\"How to Become a Software Reseller (Step-by-Step)\">How to Become a Software Reseller (Step-by-Step)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#Pros_and_Cons_of_the_Software_Reseller_Model\" title=\"Pros and Cons of the Software Reseller Model\">Pros and Cons of the Software Reseller Model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#Compliance_Contracts_and_the_Fine_Print\" title=\"Compliance, Contracts, and the Fine Print\">Compliance, Contracts, and the Fine Print<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#Tools_Every_Reseller_Needs\" title=\"Tools Every Reseller Needs\">Tools Every Reseller Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#Trends_Changing_the_Reseller_Game_in_2025\" title=\"Trends Changing the Reseller Game in 2025\">Trends Changing the Reseller Game in 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#What_Sets_Top_Software_Resellers_Apart\" title=\"What Sets Top Software Resellers Apart?\">What Sets Top Software Resellers Apart?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#Building_a_VPN_Reseller_Brand\" title=\"Building a VPN Reseller Brand\">Building a VPN Reseller Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#The_Reseller_Model_Isnt_Regional_Anymore\" title=\"The Reseller Model Isn\u2019t Regional Anymore\">The Reseller Model Isn\u2019t Regional Anymore<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#PureVPN_%E2%80%93_Built_for_Resellers_Who_Want_Speed_and_Control\" title=\"PureVPN &#8211; Built for Resellers Who Want Speed and Control\">PureVPN &#8211; Built for Resellers Who Want Speed and Control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/understanding-the-software-reseller-business-model\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>A <strong>software reseller<\/strong> buys licenses or access from software vendors and resells them to end users, either directly or through white-labeled platforms. This model allows companies to bundle services, add support, or offer branded tools without building from scratch. Software resellers often sign contracts with vendors, set their own pricing, and serve as a value-added distribution layer in B2B sales. It&#8217;s a flexible, low-barrier way to start a recurring revenue business\u2014especially for IT consultants, MSPs, or SaaS entrepreneurs.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/vpn-market-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B software market <\/a>is noisy, saturated, and hard to navigate. That\u2019s exactly why software resellers are winning.<\/p>\n\n\n\n<p>Buyers don\u2019t want to compare 50 vendors anymore\u2014they want local trust, simplified pricing, and bundled support. In many markets, resellers are the face of SaaS. And vendors are fine with that. Why? Because a reseller takes care of the relationship, leaving the vendor to focus on product.<\/p>\n\n\n\n<p>This shift isn\u2019t theoretical. Google search trends show a rising interest in reseller models, especially for cybersecurity, project tools, and productivity software. At the same time, there&#8217;s been a spike in searches for <a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/how-to-choose-the-best-white-label-software-to-resell\/\"><strong>white label software to resell<\/strong><\/a>, showing that business owners aren\u2019t just reselling\u2014they&#8217;re branding too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_a_Software_Reseller\"><\/span>What Is a Software Reseller?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A <strong>software reseller<\/strong> is any company or individual that buys access to software\u2014usually in bulk\u2014and resells it to customers under their own pricing and terms. Sometimes, the software is sold under the original vendor&#8217;s brand. Other times, the reseller white-labels the tool.<\/p>\n\n\n\n<p>There\u2019s a difference between resellers and affiliates. Affiliates just send traffic. Resellers manage the entire client relationship\u2014billing, onboarding, support. They also take the risk. But the upside is control: more pricing flexibility, recurring revenue, and market differentiation.<\/p>\n\n\n\n<p>You\u2019ll also hear the term <a href=\"https:\/\/www.purevpn.com\/white-level\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>reseller software<\/strong><\/a>, which refers to tools specifically built for resale: licensing dashboards, commission tracking, billing automation, and support ticketing. These platforms make it easier to scale without a dev team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adding Value Beyond Just Selling<\/h3>\n\n\n\n<p>Software resellers are not just intermediaries. They are problem solvers. They make sure that the software is correctly fitted to the specific needs of a particular client. In this light, a custom software reseller program enables businesses to customize software for niche industries or clients with specialized needs. This would include modification to user interfaces, additional functionality, or integration of the software with existing systems.<\/p>\n\n\n\n<p>Over time, resellers often turn into trusted mentors and advisors in the process of migrating business processes to use the software solution to implant, maintain, and optimize. Moreover, resellers provide essential services like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Installation and Setup<\/strong>: Helping businesses set up the software, ensuring a smooth implementation.<br><\/li>\n\n\n\n<li><strong>Customer Support<\/strong>: Offering ongoing support and troubleshooting to clients who may encounter issues.<br><\/li>\n\n\n\n<li><strong>Training<\/strong>: Resellers play a crucial role as educators, providing end-users with the knowledge and resources they need to make the most out of the software. They offer comprehensive training programs to ensure that clients are fully equipped to use the software effectively.<br><\/li>\n\n\n\n<li><strong>Customization<\/strong>: Tailoring software to specific business needs, which might include modifying workflows, creating additional features, or integrating the software with other business systems.<\/li>\n<\/ul>\n\n\n\n<p>For example, a software VAR might sell an out-of-the-box CRM system and then customize it to meet the specific workflow of the retail concern, making it much more valuable than a generic solution. Resell software is very often packaged with these additional services, thus making them much more attractive to businesses requiring tailored solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Types of Software Resellers<\/h3>\n\n\n\n<p>Resellers can specialize in different types of software, ranging from ERP systems, CRM tools, and white label software to resell. The flexibility in the products they offer means that software resellers can target a broad range of industries, from small businesses to large enterprises.<\/p>\n\n\n\n<p>There are various types of software for resellers, including:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Off-the-shelf software<\/strong>: Generic software that meets a wide range of needs for multiple industries.<br><\/li>\n\n\n\n<li><strong>White-label software<\/strong>: This allows resellers to rebrand the software as their own, which is particularly beneficial for businesses looking to expand their product offerings without the overhead of software development.<br><\/li>\n\n\n\n<li><strong>Custom software<\/strong>: Tailored to meet the specific needs of a particular client or industry.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">The Importance of Software Reseller Agreements<\/h3>\n\n\n\n<p>A critical element of the software reseller business model is the software reseller agreement. This legal contract governs the relationship between the reseller and the software vendor. The agreement lays out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pricing Terms<\/strong>: How much the reseller will pay for the software, and what markup they can charge when selling it to end-users?<br><\/li>\n\n\n\n<li><strong>Customization Rights<\/strong>: Some software reseller agreements allow resellers to modify or customize the software to suit the end-user&#8217;s needs. This flexibility is crucial for value-added resellers who specialize in customization and support.<br><\/li>\n\n\n\n<li><strong>Support and Maintenance<\/strong>: The agreement often includes terms on the support services the vendor will provide to the reseller, including software updates, technical support, and troubleshooting.<br><\/li>\n\n\n\n<li><strong>White Label Rights<\/strong>: In some agreements, the reseller is allowed to rebrand the software as their own. A white label software reseller agreement permits the reseller to put their branding on the software, allowing them to offer it to their clients as a proprietary solution.<\/li>\n<\/ul>\n\n\n\n<p>For example, if a reseller participates in a software service reseller agreement, they can sell SaaS products under a subscription model while also rebranding the software under their company&#8217;s name. This allows resellers to build long-term customer relationships while offering cutting-edge software solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flexibility and Growth with Reseller Arrangements<\/h3>\n\n\n\n<p>This software reseller contract can often allow the reseller to be flexible, opening a world of opportunities.&nbsp;<\/p>\n\n\n\n<p>The flexibility may range from features on various pricing models where resellers are independent of price setting based on the needs of their clients or according to industry standards. Moreover, value-added reseller software agreements can add an array of services, such as support and training, which will further streams of revenue to resellers&#8217; services.<\/p>\n\n\n\n<p>It also gives an outstanding opportunity for businesses of any type looking to scale by offering diversification without needing heavy investment in development. A well-structured software reseller program can be a lucrative venture for companies looking to provide high-quality software solutions without building them from the ground up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_Software_Resellers_Make_Money\"><\/span>How Do Software Resellers Make Money?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe5Kxken0JQjxJXyJ1hxG2XYlUUL5CDzQ8QXuvFopgvRfX84lOZt9WG4vfGUy8waWfihbjQGqeqFd6jPsEfl7fe7RXyqCd3FXHGvA6BHLxhbgvsmkaxES5CXx9VG-vyH-7FMUfU?key=gM56IpZxEccGpmKCoFk1BA\" alt=\"Flowchart illustrating software reseller revenue channels including license markup, implementation services, training packages, ongoing support, upsells, and compliance assistance.\"\/><\/figure>\n\n\n\n<p>This is where it gets interesting. You&#8217;re not just flipping licenses for a cut. The best software resellers build layered revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revenue channels include:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>License markup<\/strong> \u2013 You buy it for $5\/user\/month, sell for $12<br><\/li>\n\n\n\n<li><strong>Implementation services<\/strong> \u2013 Setup, integration, account provisioning<br><\/li>\n\n\n\n<li><strong>Training packages<\/strong> \u2013 Especially valuable in HR, healthcare, and CRM tools<br><\/li>\n\n\n\n<li><strong>Ongoing support<\/strong> \u2013 Live chat, ticketing, response SLAs<br><\/li>\n\n\n\n<li><a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/creating-bundle-packages-with-vpn\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Add-ons and upsells<\/strong><\/a> \u2013 More seats, more storage, more reporting<br><\/li>\n\n\n\n<li><strong>Compliance assistance<\/strong> \u2013 HIPAA alignment, GDPR workflows, SOC 2 readiness<\/li>\n<\/ul>\n\n\n\n<p>For example, agencies using <strong>reseller software<\/strong> often bundle it with consulting. They don\u2019t charge for the product\u2014they charge for the solution.<\/p>\n\n\n\n<p>And that\u2019s where margins really come in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_the_Software_Reseller_Model_Work\"><\/span>How Does the Software Reseller Model Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This software reseller model creates a partnership between the software developers and the resellers. Resellers then sell the product to an end user, usually with additional support and customization. The process is described below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Partnership with a Vendor<\/h3>\n\n\n\n<p>Software resellers usually start by partnering with a software vendor or developer. They execute a software reseller agreement that lists the terms of resale, including a percent discount on the software license, level of customer support, and price. The reseller also becomes a member of the software developer&#8217;s reseller program to offer special pricing to customers for customized products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Value Addition<\/h3>\n\n\n\n<p>These are the folks who do installation, training, customization, and ongoing support. Sometimes, an erroneous concept describes this as the software value added reseller model because the reseller meaning does not simply sell incremental software but offers auxiliary services to enhance a product&#8217;s use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customization and Rebranding<\/h3>\n\n\n\n<p>Most resellers are into white label software reselling, meaning that they rebrand the software with their company&#8217;s logo and design. Of course, there is more to changing logos. The resellers will make changes within the user interface, add or remove features, and sometimes even modify the code in their effort to make the software more suitable for their customers. This will, therefore, make the software appear to be generated by the reseller, though originally developed by a third-party vendor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reselling to Customers<\/h3>\n\n\n\n<p>Once the software is ready, resellers market and sell the product to businesses and end-users. This is usually under the reseller&#8217;s brand if it is a white label software reseller setup or part of a broader software reseller program. The resellers can also customize the software to meet their clients&#8217; needs and provide packages for their clients to select.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recurring Revenue Model<\/h3>\n\n\n\n<p>The biggest advantage to selling software, and especially offering software as a service reseller agreement, is that an agreement provides a constant flow of income.<\/p>\n\n\n\n<p>The majority of reseller software products use a subscription model, which enables resellers to be paid monthly or annually.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Software_Reseller_Models\"><\/span>Types of Software Reseller Models<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Businesses have a variety of software reseller models to choose from, depending on their target audience, industry focus, and business goals. Each model offers different opportunities for resellers to add value and cater to their clients&#8217; needs. Here&#8217;s a more detailed breakdown of the main types of software reseller programs:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Custom Software Reseller Program<\/strong><\/li>\n<\/ol>\n\n\n\n<p>It&#8217;s more about selling customized software solutions to clients for specific business needs. A reseller may adjust some features, add modules, or reintegrate applications within other systems to fit the client&#8217;s needs. This might come in the form of enterprise invoicing, CRM, or ERP tools. Flexibility within the model lets a company sell more personalized solutions, commanding higher prices because of their tailored nature.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Value Added Reseller Software<\/strong><\/li>\n<\/ol>\n\n\n\n<p>A <a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/why-use-a-value-added-reseller-software\/#:~:text=With%20PureVPN's%20white%20label%20software,the%20product%20for%20their%20customers.\" target=\"_blank\" rel=\"noreferrer noopener\">value-added reseller software program<\/a> refers to the addition of more services to an already existing software product in order to enhance its value. These added services might include customization, training, technical support, and even integration with other platforms.&nbsp;<\/p>\n\n\n\n<p>Application VARs would, in turn, sell to business customers whose needs go beyond the software itself and who need a general solution to suit their operations. One such case of value addition is a reseller that takes an out-of-the-box CRM platform and develops customization for vertical markets in health care or retail by offering more complete solutions.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>White Label Software Reseller\u00a0<\/strong><\/li>\n<\/ol>\n\n\n\n<p>In this approach, the reseller has the potential to rename the software. White label software resellers purchase the rights to the software from the vendor, rebrand it with their own logo, coloring, and company name, and then sell the software as if they developed it themselves.&nbsp;<\/p>\n\n\n\n<p>This model has proved extremely useful for enterprises wanting to maintain brand coherence while offering a wide range of products. It eliminates the need for in-house development while enabling companies to keep full control over customer relationships and brand identity.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Software Developer Reseller Program<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Resellers and software developers work together in this approach to marketing specialized software tools, such as development frameworks, APIs, and other components aimed at developers or companies. This program is typical in tech-driven sectors, where companies may need to give their clients specific tools.<\/p>\n\n\n\n<p>Utilizing a software developer reseller program allows resellers to concentrate on offering technical know-how in addition to software solutions, assisting companies in implementing cutting-edge development tools.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>SaaS Reseller Types<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Businesses that provide cloud-based, subscription-based services can choose <a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/top-software-reseller-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">from a variety of SaaS reseller models<\/a>. Normally, such resellers focus on the sale of software solutions as a service whereby the end customer pays a monthly or yearly subscription to use the program. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Models_That_Work_VARs_vs_White_Label_vs_Affiliate\"><\/span>Models That Work: VARs vs. White Label vs. Affiliate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Model<\/strong><\/td><td><strong>Own Brand<\/strong><\/td><td><strong>Recurring Revenue<\/strong><\/td><td><strong>Value Added<\/strong><\/td><td><strong>Who It Fits<\/strong><\/td><\/tr><tr><td>Affiliate<\/td><td>No<\/td><td>Low<\/td><td>No<\/td><td>Bloggers, solopreneurs<\/td><\/tr><tr><td>VAR<\/td><td>No<\/td><td>Medium<\/td><td>Yes<\/td><td>IT consultants, integrators<\/td><\/tr><tr><td>White Label<\/td><td>Yes<\/td><td>High<\/td><td>Yes<\/td><td>SaaS, MSPs, tech resellers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Many new B2B players are choosing the <strong>white label software reseller<\/strong> model. Why? It gives them branding, customer control, and higher margins\u2014without the cost of developing a product.<\/p>\n\n\n\n<p>For example, some use <strong>white label software to resell<\/strong> productivity or security tools like password managers, backup apps, or VPNs. Others start with <strong>software for resellers<\/strong> that handle client provisioning and invoicing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Software_Reseller_Programs_in_2025\"><\/span>Top Software Reseller Programs in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcbHdjD4MBYfJPCefqDqfM9alDYuSPudzPjskXlLpTA8F0NY3BPMAPaAOYC6sTs7tn6HlsBT6VLNmiHLs176Pwvi0l2ljyfO1Y18VGcJrrCv2y_NLdlKbS7qku8wdf6tPVKAKjgjQ?key=gM56IpZxEccGpmKCoFk1BA\" alt=\"Curved list of top software reseller program categories in 2025 including marketing tools, productivity apps, fintech, CRM, and cybersecurity platforms.\"\/><\/figure>\n\n\n\n<p>If you&#8217;re new to the space, here\u2019s a quick hit list. These are popular <a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/top-white-label-reseller-programs-for-entrepreneurs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>software reseller program<\/strong><\/a> options by category:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cybersecurity:<\/strong> PureVPN White Label<br><\/li>\n\n\n\n<li><strong>CRM &amp; Sales:<\/strong> Zoho Partner Network, HubSpot Solutions Partner<br><\/li>\n\n\n\n<li><strong>Fintech Tools:<\/strong> FreshBooks Reseller, QuickBooks ProAdvisor<br><\/li>\n\n\n\n<li><strong>Productivity:<\/strong> Notion for Business, Slack Resellers<br><\/li>\n\n\n\n<li><strong>Marketing &amp; Email:<\/strong> Moosend Partners, Brevo Reseller Program<\/li>\n<\/ul>\n\n\n\n<p>Each of these offers different margins, support levels, and branding options. If you&#8217;re trying to find the <strong>top software reseller<\/strong> path for your business, start with what your clients already need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Become_a_Software_Reseller_Step-by-Step\"><\/span>How to Become a Software Reseller (Step-by-Step)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdVP9fXMlvgO1cttuH6pwHJA01tmgMQwfXbCXSF4SbURWHzVHzhJsx4KdvysY-wH6XFNF33L1ZI-OXQtN5PGYW8EZKv2F9YBKNN4kyMpVhpLZhfpLfoXfEB6hwxbTkFxlFBQAi9Bg?key=gM56IpZxEccGpmKCoFk1BA\" alt=\"Funnel diagram explaining how to become a software reseller: niche selection, vendor choice, agreement, offer creation, and iterative launch.\"\/><\/figure>\n\n\n\n<p>Here\u2019s how most teams get started. It\u2019s not complicated, but it does require a clear offer and the right partner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Pick a niche<\/h3>\n\n\n\n<p>Don\u2019t try to sell everything. Start with one vertical: healthcare, law, <a href=\"https:\/\/www.purewl.com\/industries\/white-label-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">SaaS<\/a>, finance, or remote work tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Choose your vendor<\/h3>\n\n\n\n<p>Some offer affiliate links. Others offer a full <strong>reseller program software<\/strong> with <a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/can-there-be-multiple-users-for-a-vpn-reseller-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">white-label dashboards<\/a> and full client control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Sign your software reseller agreement<\/h3>\n\n\n\n<p>This governs pricing, licensing, customer handling, and branding rights. Read the fine print. Some contracts limit who you can sell to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Build your offer<\/h3>\n\n\n\n<p>Decide how you\u2019ll differentiate\u2014price, support, onboarding, integrations, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Launch and iterate<\/h3>\n\n\n\n<p>Your first 10 clients will teach you more than 100 articles. Don\u2019t wait for perfection\u2014test and refine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_the_Software_Reseller_Model\"><\/span>Pros and Cons of the Software Reseller Model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There\u2019s a reason this model attracts both solo entrepreneurs and IT firms. But like anything, it has trade-offs.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Pros<\/strong><\/td><td><strong>Cons<\/strong><\/td><\/tr><tr><td>Recurring revenue<\/td><td>Margins can be tight without added value<\/td><\/tr><tr><td>Easy entry, low startup cost<\/td><td>Vendors often limit customization<\/td><\/tr><tr><td>Brand ownership (white label only)<\/td><td>Reliant on vendor\u2019s infrastructure<\/td><\/tr><tr><td>Scales with services or staff<\/td><td>Some clients may still prefer big names<\/td><\/tr><tr><td>Works in every vertical<\/td><td>Support obligations grow with client base<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>For those looking at <a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/why-use-a-value-added-reseller-software\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>software value added reseller<\/strong> <\/a>paths, the upsides grow even faster. You\u2019re not just reselling\u2014you\u2019re building trust by solving real-world problems with implementation, compliance, and support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Compliance_Contracts_and_the_Fine_Print\"><\/span>Compliance, Contracts, and the Fine Print<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXetJTftIKA32Z1BQGPn8s7ZEUckkWjFSagiF0u6ljwclK_i8TZZ_oiyBTJSbqcSfpRBhUhZJumf9KIBVrJ8k8b8ouRzC4guByVzxMm4nL4LFBVF71AUXu0I0Vk5Dk4Z9dRSZlbZ2A?key=gM56IpZxEccGpmKCoFk1BA\" alt=\"Graphic showing key contract points a software reseller should understand: territory, sales targets, branding rights, client ownership, and support roles.\"\/><\/figure>\n\n\n\n<p>Don\u2019t ignore the legal side of this. Your <strong>software reseller contract<\/strong> defines what you can sell, where you can sell it, and how your clients are supported.<\/p>\n\n\n\n<p>Make sure you understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Territory restrictions<br><\/li>\n\n\n\n<li>Minimum monthly sales (some vendors require it)<br><\/li>\n\n\n\n<li>Branding permissions (especially for <strong>promotional reseller software<\/strong>)<br><\/li>\n\n\n\n<li>Who owns the client (you or the vendor?)<br><\/li>\n\n\n\n<li>Support responsibilities (who handles downtime or issues?)<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll also run into the term <strong>resell rights software<\/strong>, which refers to tools you can legally rebrand and sell as your own. Always confirm licensing terms before launching.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tools_Every_Reseller_Needs\"><\/span>Tools Every Reseller Needs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc4eslTMGsY5ezTjy_XrE6iZVDzsD31lwI2gTi2mUTxwqM-Dz0Kw6guPz_Biz1OaB09NFwFjOn32ZrMlMeDPpayCHOy-YuLTv2TBjao31ZIndekwmlZFaT8u8boho3hvq4OZ5L9?key=gM56IpZxEccGpmKCoFk1BA\" alt=\"Visual layout of essential software reseller tools including CRM, billing automation, VPN reseller software, ticketing systems, and contract management.\"\/><\/figure>\n\n\n\n<p>Selling is just one piece. The right stack makes delivery easier.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.purevpn.com\/white-label\/best-white-label-crm-software-solutions-businesses\/\"><strong>CRM<\/strong><\/a><strong>:<\/strong> Track leads, renewals, client notes<br><\/li>\n\n\n\n<li><strong>Billing automation:<\/strong> Invoices, usage metering, renewal reminders<br><\/li>\n\n\n\n<li><strong>VPN reseller software:<\/strong> Offers encryption, analytics, and white-label dashboards<br><\/li>\n\n\n\n<li><strong>Ticketing systems:<\/strong> Manage support without drowning in emails<br><\/li>\n\n\n\n<li><strong>Contract management:<\/strong> Templates, eSign tools, and record-keeping<\/li>\n<\/ul>\n\n\n\n<p>The <strong>best software for resellers<\/strong> usually includes <a href=\"https:\/\/www.purewl.com\/developer\/guides\/api\/\" target=\"_blank\" rel=\"noreferrer noopener\">APIs<\/a> or integrations with Stripe, HubSpot, Freshdesk, or your accounting platform. That makes scaling easier and reduces admin costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trends_Changing_the_Reseller_Game_in_2025\"><\/span>Trends Changing the Reseller Game in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Software reselling isn\u2019t static. The landscape evolves fast, especially with cloud-native buyers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cybersecurity is driving demand<\/strong> \u2014 VPNs, password managers, and compliance tools are hot<br><\/li>\n\n\n\n<li><a href=\"https:\/\/www.purevpn.com\/white-label\/what-is-a-white-label-vpn\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>White-label platforms<\/strong><\/a><strong> are maturing<\/strong> \u2014 Resellers now get full dashboards and customization<br><\/li>\n\n\n\n<li><strong>AI is entering the stack<\/strong> \u2014 From license management to support bots<br><\/li>\n\n\n\n<li><strong>B2B buyers are shifting<\/strong> \u2014 They prefer curated, localized tools with human support<\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll see newer platforms leading <strong>software reseller marketplace<\/strong> development where multiple SaaS apps are bundled and sold under one interface. Flexibility, not just pricing, wins in this space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Sets_Top_Software_Resellers_Apart\"><\/span>What Sets Top Software Resellers Apart?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcRaWMe1-I9PegINlb7SJnGi-eg45z9mgKRGsUk8y4l5G5sO92tvCR1q8u0g7tsvk4eF80JwjN55lYSWLNfgUgLr34LbvnAz8Tm3nSOz8nCwaSkBMM6jDpbozpKSYcP51_c5pN6kQ?key=gM56IpZxEccGpmKCoFk1BA\" alt=\"Pyramid diagram showing the success path for a software reseller\u2014starting from specialization and client experience to onboarding and renewal planning.\"\/><\/figure>\n\n\n\n<p>Everyone can sign up for a program. Few can scale it. Here\u2019s what separates the top 5%:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>They specialize.<\/strong> One audience. One pain point. One solution stack.<br><\/li>\n\n\n\n<li><strong>They own the client experience.<\/strong> Every touchpoint reflects their brand, not the vendor\u2019s.<br><\/li>\n\n\n\n<li><strong>They build onboarding systems.<\/strong> Clients are guided\u2014not dumped into software.<br><\/li>\n\n\n\n<li><strong>They offer value beyond the tool.<\/strong> Integration, training, reporting, security\u2014whatever matters to their vertical.<br><\/li>\n\n\n\n<li><strong>They plan for renewals.<\/strong> Before the client even signs.<\/li>\n<\/ul>\n\n\n\n<p>Reselling software isn\u2019t about just selling licenses. It\u2019s about becoming the trusted partner in someone else\u2019s tech stack.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_a_VPN_Reseller_Brand\"><\/span>Building a VPN Reseller Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s make this real.<\/p>\n\n\n\n<p>A digital agency serving remote clients wants to offer privacy tools. They don\u2019t want to build a VPN, but they also don\u2019t want to send clients to third-party vendors.<\/p>\n\n\n\n<p>They sign up with a <strong>white label VPN platform<\/strong>, get their dashboard branded, and price it based on client needs. They add it to their onboarding bundle\u2014email, project tools, VPN. Within weeks, they close five deals. Within months, they\u2019ve added recurring MRR from a product they didn\u2019t build.<\/p>\n\n\n\n<p>This is what most modern <strong>software reseller companies<\/strong> are doing: stacking useful tools, wrapping them in their brand, and turning support into a strength.<\/p>\n\n\n\n<p><strong><em>Join the conversation on Reddit. See how real teams are scaling with software reselling, especially in cybersecurity and VPN.<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.reddit.com\/r\/PureWhiteLabel\" target=\"_blank\" rel=\"noreferrer noopener\">\u2192 Reddit Community: r\/PureWhiteLabel<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Reseller_Model_Isnt_Regional_Anymore\"><\/span>The Reseller Model Isn\u2019t Regional Anymore<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>More organizations worldwide are shifting toward local tech partners. Especially in regulated sectors like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finance<br><\/li>\n\n\n\n<li>Healthcare<br><\/li>\n\n\n\n<li>Government<br><\/li>\n\n\n\n<li>Education<\/li>\n<\/ul>\n\n\n\n<p>Buyers want local billing, regional compliance, and fast support. They want someone who speaks their language\u2014both literally and technically.<\/p>\n\n\n\n<p>That\u2019s why the <strong>software reseller marketplace<\/strong> is expanding fast. Whether you&#8217;re in the U.S., South Asia, or Eastern Europe, there\u2019s room to own a vertical.<\/p>\n\n\n\n<p>Just search any <strong>software resellers list<\/strong> and you\u2019ll see firms dominating specific industries or geographies.<\/p>\n\n\n\n<p><strong><em>Want to see how other B2B partners are growing their reseller stack? <\/em><\/strong><a href=\"https:\/\/www.linkedin.com\/company\/purevpnpartnersolutions\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Follow PureVPN Partner Solutions on LinkedIn<\/em><\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PureVPN_%E2%80%93_Built_for_Resellers_Who_Want_Speed_and_Control\"><\/span>PureVPN &#8211; Built for Resellers Who Want Speed and Control<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PureVPN Reseller program gives you everything you need to launch your own branded VPN solution:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SDKs, APIs, and white label dashboards<br><\/li>\n\n\n\n<li>Fully managed infrastructure<br><\/li>\n\n\n\n<li>Flexible pricing<br><\/li>\n\n\n\n<li><a href=\"https:\/\/www.purevpn.com\/white-label\/soc-2-compliance-regulations-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">SOC 2-grade security<br><\/a><\/li>\n\n\n\n<li>Fast deployment \u2014 go live in under 90 days<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s trusted by agencies, MSPs, and consultants across the globe.<\/p>\n\n\n\n<p>Start building something that pays monthly. And looks like <em>you<\/em> made it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong>software reseller<\/strong> model isn\u2019t a side hustle anymore\u2014it\u2019s a serious business strategy. With SaaS saturation on one side and compliance complexity on the other, companies are actively looking for trusted partners who can deliver tools, support, and accountability in one package.<\/p>\n\n\n\n<p>That\u2019s where resellers thrive. You don\u2019t need to build software. You need to understand your market, choose the right vendor, and own the experience from first touch to renewal. Whether you&#8217;re offering security bundles, collaboration platforms, or compliance dashboards, your ability to add value is what builds retention and revenue.<\/p>\n\n\n\n<p>And when your stack includes white-labeled infrastructure like PureVPN White Label, you\u2019re not just reselling. You\u2019re building a brand that lasts.<\/p>\n\n\n\n<p>Now\u2019s the time. Buyers want bundled services. Vendors want channel growth. You\u2019re right in the middle\u2014and if you do it right, that\u2019s exactly where the opportunity is.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a software reseller?\",\"acceptedAnswer\":[{\"@type\":\"Answer\",\"text\":\"A software reseller buys software from a vendor and resells it to end users, often with added services like onboarding and support.\"}]},{\"@type\":\"Question\",\"name\":\"Is software reselling profitable?\",\"acceptedAnswer\":[{\"@type\":\"Answer\",\"text\":\"Yes. With the right vendor and support model, resellers can earn high-margin recurring revenue\u2014especially with white label options.\"}]},{\"@type\":\"Question\",\"name\":\"How to become a software license reseller?\",\"acceptedAnswer\":[{\"@type\":\"Answer\",\"text\":\"Start by choosing a niche, selecting a vendor with clear terms, signing a reseller contract, and building out your go-to-market and support systems.\"}]},{\"@type\":\"Question\",\"name\":\"How much do tech resellers make?\",\"acceptedAnswer\":[{\"@type\":\"Answer\",\"text\":\"Earnings vary, but successful resellers often generate thousands in monthly MRR, especially when bundling services and software.\"}]}]}<\/script><!-- Generated by https:\/\/www.searchlogistics.com -->\n\n\n\n<div class=\"wp-block-buttons text-center is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/\" style=\"color:#fdfafa;background-color:#b15aff\" target=\"_blank\" rel=\"noreferrer noopener\">Join PureVPN Reseller Program<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A software reseller buys licenses or access from software vendors and resells them to end users, either directly or through white-labeled platforms. This model allows companies to bundle services, add support, or offer branded tools without building from scratch. Software resellers often sign contracts with vendors, set their own pricing, and serve as a value-added&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[77],"class_list":["post-2096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-software-reseller-business-model"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding The Software Reseller Business Model<\/title>\n<meta name=\"description\" content=\"This blog will look in detail at a critical view of the software reseller business model: how it works, the pros, and the cons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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