{"id":2104,"date":"2025-08-25T10:38:21","date_gmt":"2025-08-25T10:38:21","guid":{"rendered":"https:\/\/www.purevpn.com\/vpn-reseller\/?p=2104"},"modified":"2025-08-25T10:40:23","modified_gmt":"2025-08-25T10:40:23","slug":"what-is-a-value-added-reseller-software","status":"publish","type":"post","link":"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/","title":{"rendered":"What Is a Value-Added Reseller and Value Added Reseller Software?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#What_Is_a_Value_Added_Reseller\" title=\"What Is a Value Added Reseller?\">What Is a Value Added Reseller?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#Value_Added_Reseller_vs_Distributor\" title=\"Value Added Reseller vs Distributor\">Value Added Reseller vs Distributor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#Do_VARs_Still_Exist_in_2025\" title=\"Do VARs Still Exist in 2025?\">Do VARs Still Exist in 2025?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#Value_Added_Reseller_Benefits\" title=\"Value Added Reseller Benefits\">Value Added Reseller Benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#How_Does_a_VAR_Make_Money\" title=\"How Does a VAR Make Money?\">How Does a VAR Make Money?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#Value_Added_Reseller_Example\" title=\"Value Added Reseller Example\">Value Added Reseller Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#Types_of_Value-Added_Reseller_Companies\" title=\"Types of Value-Added Reseller Companies\">Types of Value-Added Reseller Companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#Publicly_Traded_Value-Added_Resellers\" title=\"Publicly Traded Value-Added Resellers\">Publicly Traded Value-Added Resellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#How_to_Be_a_Value-Added_Reseller_Step_by_Step\" title=\"How to Be a Value-Added Reseller (Step by Step)\">How to Be a Value-Added Reseller (Step by Step)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#How_to_Find_Value_Added_Resellers\" title=\"How to Find Value Added Resellers?\">How to Find Value Added Resellers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#The_Future_of_the_Value_Added_Reseller_Industry\" title=\"The Future of the Value Added Reseller Industry\">The Future of the Value Added Reseller Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#PureVPN_Reseller_Program_A_Modern_Value_Add_for_VARs\" title=\"PureVPN Reseller Program: A Modern Value Add for VARs\">PureVPN Reseller Program: A Modern Value Add for VARs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/what-is-a-value-added-reseller-software\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>The software and IT world moves fast. Subscription models have replaced perpetual licenses. Cloud delivery has replaced on-prem boxes. Yet one model hasn\u2019t gone away: the value added reseller (VAR).<\/p>\n\n\n\n<p>If you work in <a href=\"https:\/\/www.purewl.com\/how-to-start-white-label-saas-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">SaaS<\/a>, IT, or <a href=\"https:\/\/www.purewl.com\/industries\/managed-service-providers\/\" target=\"_blank\" rel=\"noreferrer noopener\">managed services<\/a>, you\u2019ve heard the term. Sometimes it gets thrown around loosely. But what does it really mean today? And more importantly,\u00a0 does it still create real business value in 2025?<\/p>\n\n\n\n<p>This guide breaks it down. You\u2019ll get a clear value added reseller definition, real-world examples, and a look at the <strong>benefits, margins, and challenges<\/strong>. We\u2019ll also compare VARs to distributors and MSPs, explain how VARs make money, and show where new opportunities lie, especially in cybersecurity and compliance.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@500;600&#038;display=swap\" rel=\"stylesheet\">\n\n<style>\n  .tldr-box {\n    font-family: 'Poppins', sans-serif;\n    max-width: 800px;\n    margin: 40px auto;\n    background: #F9F7FF;\n    border: 1px solid #D9D2F5;\n    border-radius: 12px;\n    box-shadow: 0 8px 25px rgba(166, 143, 239, 0.08);\n    padding: 25px 30px;\n    display: flex;\n    align-items: flex-start;\n  }\n\n  .tldr-title {\n    font-weight: 700;\n    font-size: 28px;\n    color: #4D3B7A;\n    margin-right: 20px;\n    min-width: 90px;\n    text-align: right;\n  }\n\n  .tldr-content ul {\n    margin: 0;\n    padding-left: 20px;\n    color: #4D3B7A;\n    font-size: 15px;\n    line-height: 1.7;\n  }\n\n  .tldr-content li {\n    margin-bottom: 8px;\n  }\n\n  .tldr-content strong {\n    font-weight: 600;\n    color: #4D3B7A;\n  }\n<\/style>\n\n<div class=\"tldr-box\">\n  <div class=\"tldr-title\">TL;DR<\/div>\n  <div class=\"tldr-content\">\n    <ul>\n      <li><strong>What is a VAR:<\/strong> A value added reseller resells software or hardware but adds services like customization, integration, support, or compliance consulting.<\/li>\n      <li><strong>Difference from Distributors:<\/strong> VARs deliver tailored solutions with added value, while distributors focus on bulk product movement.<\/li>\n      <li><strong>Customer Benefits:<\/strong> One-stop solutions, expert guidance, compliance support, and better post-sale service.<\/li>\n      <li><strong>Revenue Model:<\/strong> Slim resale margins but higher profits from services, subscriptions, and consulting.<\/li>\n      <li><strong>Examples:<\/strong> Healthcare IT firms bundling VPN + compliance, or security VARs offering PureVPN White Label to clients.<\/li>\n      <li><strong>Industry in 2025:<\/strong> VARs thrive by shifting from hardware to SaaS, cybersecurity, and recurring revenue.<\/li>\n      <li><strong>Proof of Model:<\/strong> Publicly traded VARs like CDW and Insight show strong scalability.<\/li>\n      <li><strong>Opportunity:<\/strong> VARs can bundle VPNs and security services to boost compliance and generate recurring revenue.<\/li>\n    <\/ul>\n  <\/div>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_a_Value_Added_Reseller\"><\/span>What Is a Value Added Reseller?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A <strong>value added reseller (VAR)<\/strong> is a company that resells software or hardware but adds extra services, customization, or integrations to deliver more value to the customer than the base product alone.<\/p>\n\n\n\n<p>That\u2019s the simple version. The important nuance: VARs don\u2019t just pass along licenses. <a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/creating-bundle-packages-with-vpn\/\">They <strong>bundle<\/strong><\/a>. They provide training, integration, support, and even compliance consulting. This makes them different from plain resellers, whose margins are thin and role is mostly transactional.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdZWXPP3SKPjrkf-9wzDTzvGdOhveKBUZWe6hGqqoGWYWW68ENJR75YoYJfgbgCZXkdOIerGfUzER5-aYliZMJgcA5y0fBh-PRqN0UhQhyIdEvA83hGNZrKLA17sw4xYMeSUvv66A?key=6WH7st6jVddUxOuKdb8UnQ\" alt=\"Illustration showing a decision path between becoming a value added reseller with higher margins or remaining a reseller with lower margins.\"\/><\/figure>\n\n\n\n<p>So when people ask <em>what is a value added reseller<\/em>, that\u2019s the core: a reseller that layers on services to improve usefulness and stickiness for the customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Value_Added_Reseller_vs_Distributor\"><\/span>Value Added Reseller vs Distributor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A lot of people confuse VARs with distributors. Here\u2019s the breakdown:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Role<\/strong><\/td><td><strong>What They Do<\/strong><\/td><td><strong>Revenue Model<\/strong><\/td><td><strong>Example<\/strong><\/td><\/tr><tr><td><strong>Value Added Reseller<\/strong><\/td><td>Sells vendor products with added services, customization, or consulting<\/td><td>License + service fees<\/td><td>IT firm bundling VPN + support + compliance training<\/td><\/tr><tr><td><strong>Distributor<\/strong><\/td><td>Acts as middleman between vendors and resellers, handling logistics<\/td><td>Bulk margins<\/td><td>Tech Data, Ingram Micro<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Key takeaway:<\/strong> Distributors move product at scale. VARs move <strong>solutions<\/strong> tailored to customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_VARs_Still_Exist_in_2025\"><\/span>Do VARs Still Exist in 2025?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes. And they\u2019re thriving, but in new ways. The <strong>value added reseller industry<\/strong> has shifted from <a href=\"https:\/\/www.purewl.com\/industries\/hardware-manufacturers\/\" target=\"_blank\" rel=\"noreferrer noopener\">hardware boxes<\/a> to SaaS, cloud platforms, and managed services.<\/p>\n\n\n\n<p>Publicly traded value-added resellers like <strong>CDW, Insight Enterprises, and SHI International<\/strong> have grown into billion-dollar businesses by combining resale with services. At the smaller end, boutique VARs focus on niches like healthcare IT, fintech, or education.<\/p>\n\n\n\n<p>So when people ask <em>do VARs still exist?<\/em> The answer is: absolutely, but the playbook has evolved.<\/p>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@500;600&#038;display=swap\" rel=\"stylesheet\">\n\n<style>\n  .luxury-cta-container {\n    text-align: center;\n    margin: 40px 0;\n  }\n\n  .luxury-cta-button {\n    background: linear-gradient(135deg, #8B70D6, #A68FEF);\n    color: #fff;\n    padding: 16px 40px;\n    border: none;\n    border-radius: 12px;\n    font-family: 'Poppins', sans-serif;\n    font-weight: 600;\n    font-size: 18px;\n    cursor: pointer;\n    text-decoration: none;\n    display: inline-block;\n    box-shadow: 0 10px 30px rgba(166, 143, 239, 0.25);\n    transition: transform 0.3s ease, box-shadow 0.3s ease;\n  }\n\n  .luxury-cta-button:hover {\n    transform: translateY(-2px);\n    box-shadow: 0 15px 35px rgba(166, 143, 239, 0.35);\n  }\n<\/style>\n\n<div class=\"luxury-cta-container\">\n  <a href=\"https:\/\/chat.openai.com\/?q=Summarize%20this%20article%20from%20https:\/\/www.purevpn.com\/white-label\/what-is-a-value-added-reseller-software\/\"\n     target=\"_blank\"\n     class=\"luxury-cta-button\">\n    Summarize This Article On ChatGPT\n  <\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Value_Added_Reseller_Benefits\"><\/span>Value Added Reseller Benefits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdfSQ0DXfqLoO_rTwR-nyepNvrGWICLc0N13auZKIuE4-zVES690pysH3Ew3FK-eLNWP4cbr48HqW4sdb5JCUO_qqGPeBWCvjZgcw8MQHkCrUM92On2wjBN7KDxWQoWcsn2PYCB8g?key=6WH7st6jVddUxOuKdb8UnQ\" alt=\"Diagram explaining why to work with a value added reseller, highlighting solutions, customization, expertise, support, and compliance.\"\/><\/figure>\n\n\n\n<p>Why do companies choose to work with value-added resellers instead of going straight to vendors? A few key value-added reseller benefits:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>One-stop solutions<\/strong> \u2014 bundling multiple tools into a package.<br><\/li>\n\n\n\n<li><strong>Customization<\/strong> \u2014 integrations, localizations, or vertical-specific tweaks.<br><\/li>\n\n\n\n<li><strong>Expertise<\/strong> \u2014 advice from specialists who understand industry challenges.<br><\/li>\n\n\n\n<li><strong>Support<\/strong> \u2014 training, ongoing help, faster response than vendors.<br><\/li>\n\n\n\n<li><strong>Compliance readiness<\/strong> \u2014 guidance on <a href=\"https:\/\/www.purevpn.com\/white-label\/gdpr-compliance-quick-start-guide-for-saas-providers\/\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR<\/a>, HIPAA, <a href=\"https:\/\/www.purevpn.com\/white-label\/what-is-iso-compliance\/\" target=\"_blank\" rel=\"noreferrer noopener\">ISO 27001<\/a>, etc.<\/li>\n<\/ol>\n\n\n\n<p>For customers, this saves time and reduces risk. For vendors, VARs expand reach into markets they couldn\u2019t cover directly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_a_VAR_Make_Money\"><\/span>How Does a VAR Make Money?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcSirkW2lxtaJR1O8LiBooAcDrqesHDvkKmY0zL73TmbNdn0ykO0iPGS5qy47tn8FJJprnNKemuGwIyu7SedgqM2Zhh-Jnq4Zn-3kVaWBbiSWL8ZT_uLwLsq4QFU7LkUMPTpxKujg?key=6WH7st6jVddUxOuKdb8UnQ\" alt=\"Infographic of value added reseller revenue streams including resale margins, services, subscriptions, and consulting.\"\/><\/figure>\n\n\n\n<p>A VAR makes money through a mix of product resale margins, service fees, subscriptions, and consulting.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Resale margins<\/strong>: 5\u201310% on software\/hardware licenses.<br><\/li>\n\n\n\n<li><strong>Value-added services<\/strong>: 15\u201330% margins from integration, support, and compliance training.<br><\/li>\n\n\n\n<li><strong>Subscriptions<\/strong>: Bundling SaaS tools or VPN services for <a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/how-to-build-recurring-revenue-with-vpn-reseller-business-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">recurring revenue<\/a>.<br><\/li>\n\n\n\n<li><strong>Consulting<\/strong>: Project-based fees for design and deployment.<\/li>\n<\/ul>\n\n\n\n<p>The magic isn\u2019t in the resale margin, it\u2019s in the <strong>services layered on top<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Value_Added_Reseller_Example\"><\/span>Value Added Reseller Example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s put this in context.<\/p>\n\n\n\n<p>Imagine a mid-sized hospital buying IT tools. Instead of buying a VPN from one vendor, a password manager from another, and training from a third, they turn to a VAR.<\/p>\n\n\n\n<p>The VAR bundles <a href=\"https:\/\/www.purevpn.com\/white-label\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PureVPN White Label VPN<\/strong><\/a>, adds endpoint security tools, sets up HIPAA compliance policies, and trains staff. The hospital pays one invoice, gets one support team, and knows compliance is covered.<\/p>\n\n\n\n<p>That\u2019s a classic value added reseller example.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Value-Added_Reseller_Companies\"><\/span>Types of Value-Added Reseller Companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfQAJmLFaq2yhF8pl5TMDq5yUmMK6fJeqRBm4X8xU66BN4pucNWBjh-CRI6s7H0SZOnWVY4NQmMpF7w8lTgwvoZswCzSSix9ksBMKpJtD7mtDy--2b88S-osfFb9onLMAGwCTPy?key=6WH7st6jVddUxOuKdb8UnQ\" alt=\"Chart displaying types of value added reseller companies such as security VARs, SaaS VARs, vertical VARs, and hybrid VARs.\"\/><\/figure>\n\n\n\n<p>Not all VARs look the same. Some focus on specific industries, others on technologies.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Security VARs<\/strong>: Cybersecurity, VPN, <a href=\"https:\/\/www.purevpn.com\/white-label\/what-is-a-human-firewall\/\" target=\"_blank\" rel=\"noreferrer noopener\">firewalls<\/a>, compliance solutions.<br><\/li>\n\n\n\n<li><strong>SaaS VARs<\/strong>: Cloud apps, collaboration platforms, CRMs.<br><\/li>\n\n\n\n<li><strong>Vertical VARs<\/strong>: Focus on healthcare, finance, retail.<br><\/li>\n\n\n\n<li><strong>Hybrid VAR\/MSPs<\/strong>: Ongoing managed services layered with resale.<\/li>\n<\/ul>\n\n\n\n<p>This segmentation shows how flexible the <strong>value-added reseller industry<\/strong> has become.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicly_Traded_Value-Added_Resellers\"><\/span>Publicly Traded Value-Added Resellers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe1AipPA3Hk3B5U33SIgmCj4GOqQmDWq0wmPHzml008puYQbO18AfyviWQ4RfVXhGWzrsuuO_1ZQrd55KPKAMmhlet-eN9y3xi_X60U3T3jiSsnhmejFqHUGxp6VsVLLGw_ETrUsA?key=6WH7st6jVddUxOuKdb8UnQ\" alt=\"Pyramid model illustrating success in the value added reseller business with examples like CDW, Insight Enterprises, and Softcat.\"\/><\/figure>\n\n\n\n<p>Some of the world\u2019s largest IT providers are built on the VAR model:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CDW (NASDAQ: CDW)<\/strong> \u2013 Enterprise IT solutions, services, and hardware\/software resale.<br><\/li>\n\n\n\n<li><strong>Insight Enterprises (NASDAQ: NSIT)<\/strong> \u2013 Cloud, data center, and SaaS reseller.<br><\/li>\n\n\n\n<li><strong>Softcat (LSE: SCT)<\/strong> \u2013 UK-based VAR with strong SaaS and security focus.<\/li>\n<\/ul>\n\n\n\n<p>These <strong>value-added reseller companies<\/strong> prove the model scales, with billions in revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Be_a_Value-Added_Reseller_Step_by_Step\"><\/span>How to Be a Value-Added Reseller (Step by Step)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdT_eU7GIh-LOlnJOBFlyEUMpIneg3h1KLbTFydbjk3GvNVfW-f5bjaHHY7oQd-a94Y5GMQbxt0p6VTBGzVcY-6VP_POGb913yBk1aA7W1JH6Zsi1VLlZoVZH3WqLGeovesgU6Mtw?key=6WH7st6jVddUxOuKdb8UnQ\" alt=\"Step-by-step process on how to become a value added reseller, including niche selection, partnerships, pricing, and pilots.\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.purevpn.com\/white-label\/how-to-become-white-label-app-reseller\/\" target=\"_blank\" rel=\"noreferrer noopener\">Becoming a value added reseller <\/a>requires building vendor partnerships, adding services, and marketing tailored solutions to target industries.<\/p>\n\n\n\n<p>Steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choose your niche<\/strong> \u2014 SaaS, security, vertical industries.<br><\/li>\n\n\n\n<li><strong>Sign vendor partnerships<\/strong> \u2014 PureVPN White Label, CRM providers, security vendors.<br><\/li>\n\n\n\n<li><strong>Design packages<\/strong> \u2014 bundle licenses with support and compliance consulting.<br><\/li>\n\n\n\n<li><strong>Set pricing<\/strong> \u2014 base margins + service fees.<br><\/li>\n\n\n\n<li><strong>Build expertise<\/strong> \u2014 certifications, training, industry knowledge.<br><\/li>\n\n\n\n<li><strong>Market solutions<\/strong> \u2014 case studies, social proof, even value added reseller Reddit communities for exposure.<br><\/li>\n\n\n\n<li><strong>Run pilots<\/strong> \u2014 start small with a few customers and scale up.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Find_Value_Added_Resellers\"><\/span>How to Find Value Added Resellers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXedc_0zT-slz4c6UekYM_yFzgSw6MpBVxqyPvLLO8KkrYoM09qIo5SUbo90shQ7z-b9sPizE0liDPO2KH2ybEeSYCrWIvOf_j2Q4nMtXsfPoMvQBTP-d0ZoksVQ2mc_X_RLjOp_Iw?key=6WH7st6jVddUxOuKdb8UnQ\" alt=\"Step-by-step process on how to become a value added reseller, including niche selection, partnerships, pricing, and pilots.\"\/><\/figure>\n\n\n\n<p>Vendors often ask: <em>how to find value added resellers?<\/em><\/p>\n\n\n\n<p>Options include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vendor partner directories (Microsoft, Cisco, PureVPN partner programs).<br><\/li>\n\n\n\n<li>Industry associations and trade shows.<br><\/li>\n\n\n\n<li>Online B2B forums and even value added reseller Reddit threads where VARs discuss opportunities.<br><\/li>\n\n\n\n<li>Local business networks focused on IT or managed services.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Future_of_the_Value_Added_Reseller_Industry\"><\/span>The Future of the Value Added Reseller Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong>value added reseller industry<\/strong> is changing shape. Key trends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shift from hardware to SaaS bundles.<br><\/li>\n\n\n\n<li>Focus on compliance and cybersecurity as differentiators.<br><\/li>\n\n\n\n<li>Growth of recurring revenue models (VARs evolving into MSPs).<br><\/li>\n\n\n\n<li>Stronger integration with cloud marketplaces.<br><\/li>\n<\/ul>\n\n\n\n<p>For buyers, this means VARs remain a go-to channel for packaged solutions. For resellers, it means opportunity, if they adapt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PureVPN_Reseller_Program_A_Modern_Value_Add_for_VARs\"><\/span>PureVPN Reseller Program: A Modern Value Add for VARs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the easiest, high-demand services VARs can add to their portfolio is <strong>VPN security<\/strong>. As businesses face stricter compliance and security requirements, offering a trusted VPN solution has become a natural extension of IT and SaaS bundles.<\/p>\n\n\n\n<p>With the <a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PureVPN Reseller Program<\/strong><\/a>, value added resellers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Resell PureVPN directly<\/strong> to their customers and earn commissions on every sale.<br><\/li>\n\n\n\n<li><strong>Offer VPN alongside SaaS apps, firewalls, and compliance tools<\/strong>, creating packaged solutions that clients actually want.<br><\/li>\n\n\n\n<li><strong>Help customers meet compliance needs<\/strong> like ISO 27001, GDPR, and HIPAA by ensuring secure data transmission.<br><\/li>\n\n\n\n<li><strong>Tap into recurring revenue<\/strong> by promoting subscriptions instead of one-off deals.<\/li>\n<\/ul>\n\n\n\n<p>For VARs, it\u2019s not just about moving software licenses anymore. It\u2019s about helping customers stay secure and compliant, and getting rewarded for every subscription sold through a proven partner program.<\/p>\n\n\n\n<div class=\"wp-block-buttons text-center is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/\" style=\"color:#fdfafa;background-color:#b15aff\" target=\"_blank\" rel=\"noreferrer noopener\">Join PureVPN Reseller Program<\/a><\/div>\n<\/div>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@500;600&#038;display=swap\" rel=\"stylesheet\">\n\n<style>\n  .faq-container {\n    font-family: 'Poppins', sans-serif;\n    max-width: 700px;\n    margin: 40px auto;\n    background: #F9F7FF;\n    border: 1px solid #D9D2F5;\n    border-radius: 18px;\n    box-shadow: 0 10px 30px rgba(166, 143, 239, 0.12);\n    padding: 30px;\n  }\n\n  .faq-title {\n    font-size: 20px;\n    font-weight: 600;\n    color: #4D3B7A;\n    margin-bottom: 20px;\n    text-align: center;\n  }\n\n  .faq-item {\n    background: #FFFFFF;\n    border: 1px solid #E2DAFA;\n    border-radius: 12px;\n    margin-bottom: 12px;\n    overflow: hidden;\n    box-shadow: 0 5px 20px rgba(166, 143, 239, 0.08);\n  }\n\n  .faq-question {\n    background: #F3EEFF;\n    padding: 15px;\n    cursor: pointer;\n    font-weight: 500;\n    color: #4D3B7A;\n    display: flex;\n    justify-content: space-between;\n    align-items: center;\n    font-size: 15px;\n  }\n\n  .faq-question:hover {\n    background: #EDE6FF;\n  }\n\n  .faq-answer {\n    display: none;\n    padding: 15px;\n    color: #5a4b85;\n    font-size: 14px;\n    line-height: 1.6;\n    border-top: 1px solid #E2DAFA;\n  }\n\n  .faq-icon {\n    font-weight: 600;\n    font-size: 18px;\n    transition: transform 0.3s ease;\n  }\n\n  .faq-item.active .faq-icon {\n    transform: rotate(45deg);\n  }\n<\/style>\n\n<div class=\"faq-container\">\n  <div class=\"faq-title\">Frequently Asked Questions<\/div>\n\n  <div class=\"faq-item\">\n    <div class=\"faq-question\">\n      What is a value added reseller (VAR)?\n      <span class=\"faq-icon\">+<\/span>\n    <\/div>\n    <div class=\"faq-answer\">\n      A value added reseller is a company that resells products while adding services like customization, integration, and support to increase customer value.\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <div class=\"faq-question\">\n      What is a value-added reseller example?\n      <span class=\"faq-icon\">+<\/span>\n    <\/div>\n    <div class=\"faq-answer\">\n      A healthcare IT firm that bundles a VPN, compliance consulting, and endpoint security into one package is a classic value added reseller example.\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <div class=\"faq-question\">\n      Do VARs still exist today?\n      <span class=\"faq-icon\">+<\/span>\n    <\/div>\n    <div class=\"faq-answer\">\n      Yes. The value added reseller industry has shifted from hardware resale to SaaS, cybersecurity, and compliance solutions.\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <div class=\"faq-question\">\n      How does a VAR make money?\n      <span class=\"faq-icon\">+<\/span>\n    <\/div>\n    <div class=\"faq-answer\">\n      VARs earn through resale margins, service fees, subscriptions, and consulting\u2014most profit typically comes from the added services layer.\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <div class=\"faq-question\">\n      How do I become a value-added reseller?\n      <span class=\"faq-icon\">+<\/span>\n    <\/div>\n    <div class=\"faq-answer\">\n      Pick a niche, sign vendor partnerships, design bundles, build deep expertise, and market tailored solutions to your target segment.\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <div class=\"faq-question\">\n      How can I find value added resellers?\n      <span class=\"faq-icon\">+<\/span>\n    <\/div>\n    <div class=\"faq-answer\">\n      Check vendor partner directories, industry associations, trade shows, and communities such as value added reseller forums or Reddit.\n    <\/div>\n  <\/div>\n<\/div>\n\n<script>\n  document.querySelectorAll('.faq-question').forEach(question => {\n    question.addEventListener('click', () => {\n      const item = question.parentElement;\n      const answer = question.nextElementSibling;\n      item.classList.toggle('active');\n\n      if (answer.style.display === 'block') {\n        answer.style.display = 'none';\n      } else {\n        document.querySelectorAll('.faq-answer').forEach(ans => ans.style.display = 'none');\n        document.querySelectorAll('.faq-item').forEach(it => it.classList.remove('active'));\n        item.classList.add('active');\n        answer.style.display = 'block';\n      }\n    });\n  });\n<\/script>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong>value added reseller definition<\/strong> may sound old, but the model is alive and evolving. VARs still play a critical role, helping businesses simplify complexity, meet compliance demands, and integrate security into everyday operations.<\/p>\n\n\n\n<p>For vendors, VARs remain essential distribution partners. For customers, they\u2019re trusted advisors. And for resellers themselves, the opportunity is clear: package solutions, focus on compliance, and build recurring revenue streams.For those in cybersecurity, one of the easiest ways to strengthen your offering is by reselling VPN services. With the <a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PureVPN Reseller Program<\/strong><\/a>, VARs can add a trusted, enterprise-grade VPN to their portfolio, meet growing client demand for secure connectivity, and earn commissions on every subscription sold.<\/p>\n\n\n\n<div class=\"wp-block-buttons text-center is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.purevpn.com\/vpn-reseller\/\" style=\"color:#fdfafa;background-color:#b15aff\" target=\"_blank\" rel=\"noreferrer noopener\">Join PureVPN Reseller Program<\/a><\/div>\n<\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a value added reseller?\",\"acceptedAnswer\":[{\"@type\":\"Answer\",\"text\":\"A value added reseller is a company that resells products while adding services like customization, integration, and support to increase customer value.\"}]},{\"@type\":\"Question\",\"name\":\"What is a value-added reseller example?\",\"acceptedAnswer\":[{\"@type\":\"Answer\",\"text\":\"A healthcare IT firm that bundles a VPN, compliance consulting, and endpoint security into one package is a classic value added reseller example.\"}]},{\"@type\":\"Question\",\"name\":\"Do VARs still exist?\",\"acceptedAnswer\":[{\"@type\":\"Answer\",\"text\":\"Yes. 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But what does it really mean&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[74],"tags":[76],"class_list":["post-2104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vpn-reseller","tag-value-added-reseller-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is a Value-Added Reseller and Value Added Reseller Software?<\/title>\n<meta name=\"description\" content=\"This blog will explain what a value-added reseller is, how value-added reseller software works, and so on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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