{"id":8955,"date":"2026-10-27T11:36:13","date_gmt":"2026-10-27T11:36:13","guid":{"rendered":"https:\/\/www.purevpn.com\/white-label\/?page_id=8955"},"modified":"2026-10-27T11:58:06","modified_gmt":"2026-10-27T11:58:06","slug":"app-bundle","status":"publish","type":"page","link":"https:\/\/www.purevpn.com\/white-label\/case-study\/app-bundle\/","title":{"rendered":"PureVPN X App Bundle"},"content":{"rendered":"\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&display=swap');\n\n.ivb-cs{--blu:#10002A;--blu-dark:#2A1452;--tint:#F2EFF8;--icetint:#E6DFF2;--ink:#10002A;--body:#4A4560;--muted:#837E96;--line:#E2DCEE;--line-soft:#EFEAF7;--white:#fff;\n  font-family:'Inter',system-ui,sans-serif;color:var(--body);line-height:1.75;-webkit-font-smoothing:antialiased}\n.ivb-cs *{box-sizing:border-box;margin:0;padding:0}\n.ivb-cs .wrap{max-width:1060px;margin:0 auto;padding:0 28px}\n.ivb-cs .sec{padding:64px 0}\n.ivb-cs 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dotlottie-player{width:100%;max-width:420px}\n\n\/* FOLD 10 \u2014 closing CTA (two-column, light) *\/\n.ivb-cs .cta2{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;padding:8px 0}\n.ivb-cs .cta-illus{aspect-ratio:500\/500;border-radius:16px;overflow:hidden;background:transparent}\n.ivb-cs .cta-illus img{width:100%;height:100%;object-fit:cover;display:block}\n.ivb-cs .cta2 h2{margin-bottom:16px}\n.ivb-cs .cta2 p{color:var(--body);max-width:58ch;margin-bottom:28px}\n.ivb-cs .cta2 .btn{background:#7B5CF0;border-radius:999px;padding:15px 34px}\n.ivb-cs .cta2 .btn:hover{background:#6C4EE8}\n\n@media(max-width:1000px){\n  .ivb-cs .glance{grid-template-columns:1fr 1fr}\n}\n@media(max-width:860px){\n  .ivb-cs .sec{padding:46px 0}\n  .ivb-cs .about{grid-template-columns:1fr;gap:28px}\n  .ivb-cs .cta2{grid-template-columns:1fr;gap:30px}\n  .ivb-cs .chal,.ivb-cs .feat,.ivb-cs .outs{grid-template-columns:1fr}\n  .ivb-cs .res-layout{grid-template-columns:1fr;gap:30px}\n  .ivb-cs .stats{grid-template-columns:1fr 1fr}\n  .ivb-cs .pquote{grid-template-columns:1fr;text-align:left}\n  .ivb-cs .pmark{order:-1}\n}\n@media(max-width:560px){\n  .ivb-cs .glance{grid-template-columns:1fr}\n  .ivb-cs .glance-circle{width:300px;height:300px}\n}\n<\/style>\n\n<div class=\"ivb-cs\">\n\n  <!-- FOLD 1 \u2014 HERO -->\n  <section class=\"sec hero\">\n    <div class=\"wrap\">\n      <div class=\"kicker\">SaaS \/ App Bundle Subscription Services<\/div>\n      <h2>Doubling Subscription Sales with a Built-In VPN<\/h2>\n      <img decoding=\"async\" class=\"hero-img\" src=\"https:\/\/d1jxermyrliwoo.cloudfront.net\/wp-content\/uploads\/2026\/10\/27113516\/bundle-hero.webp\" alt=\"PureVPN x App Bundle \u2014 strengthening digital trust through privacy and security\">\n      <div class=\"meta\">\n        <div><div class=\"k\">Industry<\/div><div class=\"v\">SaaS \/ App Bundle Subscription Services<\/div><\/div>\n        <div><div class=\"k\">Highlights<\/div><div class=\"v\">Freemium Model \u00b7 Unified Subscription \u00b7 iOS VPN SDK<\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- FOLD 2 \u2014 PARTNER QUOTE -->\n  <section class=\"sec\" style=\"padding-top:0\">\n    <div class=\"wrap\">\n      <div class=\"pquote\">\n        <div>\n          <blockquote>&#8220;Integrating their VPN technology into our bundle offering helped us achieve remarkable results. We added a good number of users to our ecosystem, and the 4.7 star rating reflects their satisfaction with the enhanced privacy and security. PureVPN White Label VPN Solution&#8217;s contribution has been instrumental in our success.&#8221;<\/blockquote>\n          <div class=\"cite\"><b>Founder<\/b> \u2014 iOS App Bundle Partner<\/div>\n        <\/div>\n        <div class=\"pmark\"><img decoding=\"async\" src=\"https:\/\/d1jxermyrliwoo.cloudfront.net\/wp-content\/uploads\/2026\/10\/27113656\/bundle-partner-icon-trim.png\" alt=\"iOS App Bundle Partner\"><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- FOLD 3 \u2014 AT A GLANCE -->\n  <section class=\"sec tint\">\n    <div class=\"wrap glance-wrap\">\n      <div class=\"glance-circle\"><\/div>\n      <h2 style=\"position:relative;z-index:1\">At a glance<\/h2>\n      <svg width=\"0\" height=\"0\" style=\"position:absolute\" aria-hidden=\"true\"><defs><linearGradient id=\"ivbg\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\"><stop offset=\"0\" stop-color=\"#5A3EA0\"\/><stop offset=\"1\" stop-color=\"#10002A\"\/><\/linearGradient><\/defs><\/svg>\n      <div class=\"glance\">\n\n        <div class=\"gcard\">\n          <div class=\"gic\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><rect x=\"3\" y=\"3\" width=\"7.5\" height=\"7.5\" rx=\"2\" fill=\"url(#ivbg)\"\/><rect x=\"13.5\" y=\"3\" width=\"7.5\" height=\"7.5\" rx=\"2\" fill=\"url(#ivbg)\"\/><rect x=\"3\" y=\"13.5\" width=\"7.5\" height=\"7.5\" rx=\"2\" fill=\"url(#ivbg)\"\/><rect x=\"13.5\" y=\"13.5\" width=\"7.5\" height=\"7.5\" rx=\"2\" fill=\"url(#ivbg)\"\/><\/svg><\/div>\n          <div class=\"gk\">Industry<\/div>\n          <div class=\"gh\">SaaS \/ App Bundle<\/div>\n          <div class=\"gd\">An established software company bundling 40+ iOS apps into a single auto-renewable subscription.<\/div>\n        <\/div>\n\n        <div class=\"gcard\">\n          <div class=\"gic\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12 2.4l7.6 3.2v5.2c0 4.7-3.2 8.5-7.6 9.5-4.4-1-7.6-4.8-7.6-9.5V5.6L12 2.4z\" fill=\"url(#ivbg)\"\/><rect x=\"11\" y=\"7.3\" width=\"2\" height=\"6.1\" rx=\"1\" fill=\"#fff\"\/><circle cx=\"12\" cy=\"16\" r=\"1.2\" fill=\"#fff\"\/><\/svg><\/div>\n          <div class=\"gk\">Challenge<\/div>\n          <div class=\"gh\">Privacy inside the bundle<\/div>\n          <div class=\"gd\">Add a branded VPN to a 40-plus app bundle without building VPN infrastructure, plus a free tier.<\/div>\n        <\/div>\n\n        <div class=\"gcard\">\n          <div class=\"gic\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"16\" rx=\"2.4\" fill=\"url(#ivbg)\"\/><path d=\"M9 9l-2.5 3L9 15M15 9l2.5 3L15 15\" stroke=\"#fff\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" fill=\"none\"\/><\/svg><\/div>\n          <div class=\"gk\">Solution<\/div>\n          <div class=\"gh\">VPN by SDK<\/div>\n          <div class=\"gd\">A custom, branded VPN app template on PureVPN&#8217;s SDK, inside the existing unified subscription, with freemium.<\/div>\n        <\/div>\n\n        <div class=\"gcard\">\n          <div class=\"gic\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><rect x=\"3\" y=\"14\" width=\"3.8\" height=\"6.6\" rx=\"1\" fill=\"url(#ivbg)\"\/><rect x=\"9.1\" y=\"10.5\" width=\"3.8\" height=\"10.1\" rx=\"1\" fill=\"url(#ivbg)\"\/><rect x=\"15.2\" y=\"7\" width=\"3.8\" height=\"13.6\" rx=\"1\" fill=\"url(#ivbg)\"\/><path d=\"M4 9.5l5-3.6 3 1.8 5.5-4.2\" stroke=\"#8E79C8\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><path d=\"M15 3h3v3\" stroke=\"#8E79C8\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div>\n          <div class=\"gk\">Result<\/div>\n          <div class=\"gh\">2x sales, lower CAC<\/div>\n          <div class=\"gd\">Subscription sales grew 2x, conversion rose 40%, acquisition cost fell 56%, at a 4.7-star rating.<\/div>\n        <\/div>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- FOLD 4 \u2014 CLIENT BACKGROUND -->\n  <section class=\"sec about-sec\">\n    <div class=\"wrap about\">\n      <div class=\"logo-frame\"><img decoding=\"async\" src=\"https:\/\/d1jxermyrliwoo.cloudfront.net\/wp-content\/uploads\/2026\/10\/27113656\/bundle-partner-icon-trim.png\" alt=\"iOS App Bundle Partner\"><\/div>\n      <div>\n        <h2>About the partner<\/h2>\n        <p>The partner is an established software development company known for bundling more than 40 applications into a single auto-renewable subscription on iOS. Its business model centers on convenience, one subscription unlocking a wide range of utilities inside one ecosystem. The company set out to add a privacy and security product to that ecosystem without slowing down the experience its subscribers already relied on. It reflects a wider pattern in the subscription economy, where apps, carriers, and security suites increasingly bundle VPNs into broader privacy offerings rather than leaving privacy as a standalone purchase.<\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- FOLD 5 \u2014 CHALLENGE -->\n  <section class=\"sec tint\">\n    <div class=\"wrap\">\n      <h2>The challenge<\/h2>\n      <p class=\"measure\">Growing privacy concerns pushed the partner to add a VPN, but four requirements stood in the way of a simple app store listing.<\/p>\n      <div class=\"chal\">\n        <div class=\"ccard\"><h3>A seamless user experience<\/h3><p>Privacy had to work for non-technical users inside an already-bundled subscription, not as a separate technical product.<\/p><\/div>\n        <div class=\"ccard\"><h3>Unified subscription access<\/h3><p>Customers needed the VPN through the same single auto-renewable subscription that unlocked every other app, across platforms.<\/p><\/div>\n        <div class=\"ccard\"><h3>A customized VPN template<\/h3><p>The VPN needed the partner&#8217;s own branding and interface, not a bolted-on third-party app that broke visual consistency.<\/p><\/div>\n        <div class=\"ccard\"><h3>A freemium offering<\/h3><p>A free tier with basic features to widen adoption, with a clear upgrade path to the paid bundle.<\/p><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- FOLD 6 \u2014 SOLUTION -->\n  <section class=\"sec\">\n    <div class=\"wrap\">\n      <h2>The solution<\/h2>\n      <p class=\"measure\">PureVPN White Label VPN Solution worked with the partner through five stages to meet all four requirements inside one integration.<\/p>\n      <div class=\"steps\">\n        <div class=\"step\"><div class=\"snum\">1<\/div><div class=\"scard\"><h3>User-centric design<\/h3><p>Every build decision prioritized subscriber convenience and trust, so the VPN felt native to the bundle rather than an add-on.<\/p><\/div><\/div>\n        <div class=\"step\"><div class=\"snum\">2<\/div><div class=\"scard\"><h3>A custom VPN app template for iOS<\/h3><p>PureVPN supplied a VPN app template the partner could brand and restyle to match its ecosystem, keeping the experience consistent across all 40-plus apps.<\/p><\/div><\/div>\n        <div class=\"step\"><div class=\"snum\">3<\/div><div class=\"scard\"><h3>Unified subscription architecture<\/h3><p>The VPN plugged into the partner&#8217;s existing subscription system, so a single subscription unlocked it alongside every other app, with no second checkout.<\/p><\/div><\/div>\n        <div class=\"step\"><div class=\"snum\">4<\/div><div class=\"scard\"><h3>VPN SDK integration<\/h3><p>PureVPN&#8217;s SDK added the VPN layer through dedicated APIs, supporting IPSec, IKEv2, WireGuard, and OpenVPN, so the engineering team never built tunneling protocols from scratch.<\/p><\/div><\/div>\n        <div class=\"step\"><div class=\"snum\">5<\/div><div class=\"scard\"><h3>Freemium implementation<\/h3><p>A free tier with basic VPN features sat alongside the premium bundle, a low-friction way into the ecosystem before upgrading.<\/p><\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- FOLD 7 \u2014 VPN FEATURES -->\n  <section class=\"sec tint\">\n    <div class=\"wrap\">\n      <h2>VPN features delivered inside the bundle<\/h2>\n      <p class=\"measure\">The branded VPN app carried four features subscribers could put to use right away.<\/p>\n      <div class=\"feat\">\n        <div class=\"fcard\"><div class=\"f-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"4\" y=\"10\" width=\"16\" height=\"11\" rx=\"2\"\/><path d=\"M8 10V7a4 4 0 018 0v3\"\/><circle cx=\"12\" cy=\"15.5\" r=\"1.4\"\/><\/svg><\/div><div><h3>Military-grade encryption<\/h3><p>Protects user data and online activity from interception.<\/p><\/div><\/div>\n        <div class=\"fcard\"><div class=\"f-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><path d=\"M3 12h18M12 3c2.6 2.7 2.6 15.3 0 18M12 3c-2.6 2.7-2.6 15.3 0 18\"\/><\/svg><\/div><div><h3>Regional content access<\/h3><p>Unblocks region-restricted streaming channels.<\/p><\/div><\/div>\n        <div class=\"fcard\"><div class=\"f-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12.5a10 10 0 0114 0\"\/><path d=\"M8.5 15.5a5.5 5.5 0 017 0\"\/><path d=\"M12 19h.01\"\/><path d=\"M4 7.5a14 14 0 0116 0\"\/><\/svg><\/div><div><h3>Public WiFi security<\/h3><p>Shields sensitive data on unsecured public networks.<\/p><\/div><\/div>\n        <div class=\"fcard\"><div class=\"f-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 7h10M18 7h2\"\/><circle cx=\"16\" cy=\"7\" r=\"2\"\/><path d=\"M4 17h4M12 17h8\"\/><circle cx=\"10\" cy=\"17\" r=\"2\"\/><\/svg><\/div><div><h3>On-demand access rules<\/h3><p>Routes specific URLs and apps through the VPN only.<\/p><\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- FOLD 8 \u2014 WHY EMBEDDED SDK -->\n  <section class=\"sec\">\n    <div class=\"wrap\">\n      <h2>Why an embedded SDK beat the alternatives<\/h2>\n      <p class=\"measure\">The partner weighed three integration paths, and only one preserved the bundle&#8217;s single-subscription experience.<\/p>\n      <div class=\"cmp-scroll\">\n        <table class=\"cmp\">\n          <thead><tr><th>Integration path<\/th><th>Brand continuity<\/th><th>Engineering effort<\/th><th>Time to launch<\/th><\/tr><\/thead>\n          <tbody>\n            <tr class=\"chosen\"><td class=\"path\">Embedded VPN app template<span class=\"tag\">Chosen<\/span><\/td><td>Full, matches the existing 40-app visual style<\/td><td>Low, PureVPN supplies the template and SDK<\/td><td>Weeks<\/td><\/tr>\n            <tr><td class=\"path\">Standalone third-party VPN app<\/td><td>None, users leave the bundle to open a separate app<\/td><td>Low, but breaks unified subscription access<\/td><td>Immediate, at the cost of a fragmented experience<\/td><\/tr>\n            <tr><td class=\"path\">In-house VPN infrastructure<\/td><td>Full<\/td><td>High, protocols, servers, and encryption built from scratch<\/td><td>Months to years<\/td><\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n      <p class=\"cmp-note\">Only the embedded path let the VPN inherit the bundle&#8217;s existing branding, billing, and subscription flow without listing a second app in the App Store.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- FOLD 9 \u2014 RESULTS -->\n  <section class=\"sec tint\">\n    <div class=\"wrap\">\n      <h2>Results<\/h2>\n      <p class=\"measure\" style=\"margin-bottom:28px\">The unified subscription model, combined with the VPN feature set, delivered measurable gains across sales, conversion, and user trust.<\/p>\n      <div class=\"stats\">\n        <div class=\"stat\"><div class=\"n\">2x<\/div><div class=\"l\">subscription sales<\/div><\/div>\n        <div class=\"stat\"><div class=\"n\">+40%<\/div><div class=\"l\">conversion rate<\/div><\/div>\n        <div class=\"stat\"><div class=\"n\">-56%<\/div><div class=\"l\">acquisition cost<\/div><\/div>\n        <div class=\"stat\"><div class=\"n\">4.7&#9733;<\/div><div class=\"l\">user rating<\/div><\/div>\n      <\/div>\n      <div class=\"res-layout\">\n        <div class=\"outs\">\n          <div class=\"out\"><div class=\"tick\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M5 12l4 4L19 6\" stroke=\"#fff\" stroke-width=\"2.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><div><h3>2x subscription sales<\/h3><p>The all-in-one bundle, now including VPN protection, drove a doubling of subscription sales.<\/p><\/div><\/div>\n          <div class=\"out\"><div class=\"tick\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M5 12l4 4L19 6\" stroke=\"#fff\" stroke-width=\"2.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><div><h3>Lower-cost conversion<\/h3><p>The freemium tier widened the funnel, lifting conversion 40% while cutting acquisition cost 56%.<\/p><\/div><\/div>\n          <div class=\"out\"><div class=\"tick\"><svg viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M5 12l4 4L19 6\" stroke=\"#fff\" stroke-width=\"2.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><div><h3>Trusted by users<\/h3><p>A 4.7-star rating reinforced trust in privacy and security across the partner&#8217;s broader ecosystem.<\/p><\/div><\/div>\n        <\/div>\n        <div class=\"res-anim\">\n          <script src=\"https:\/\/unpkg.com\/@dotlottie\/player-component@latest\/dist\/dotlottie-player.mjs\" type=\"module\"><\/script>\n          <dotlottie-player src=\"https:\/\/lottie.host\/a50a3ebc-f772-4b79-991f-b66cbfb781ff\/mwMMU0NDev.json\" background=\"transparent\" speed=\"1\" loop autoplay><\/dotlottie-player>\n        <\/div>\n      <\/div>\n      <p class=\"r-note\">These figures reflect the partner&#8217;s own reporting, not an independent audit.<\/p>\n    <\/div>\n  <\/section>\n\n  <!-- FOLD 10 \u2014 CLOSING CTA -->\n  <section class=\"sec\">\n    <div class=\"wrap\">\n      <div class=\"cta2\">\n        <div class=\"cta-illus\"><img decoding=\"async\" src=\"https:\/\/d1jxermyrliwoo.cloudfront.net\/wp-content\/uploads\/2026\/10\/27113659\/bundle-closing.png\" alt=\"iOS bundle apps with a central VPN security shield\"><\/div>\n        <div>\n          <h2>Fold a VPN Into Your Bundle, Not Your Roadmap<\/h2>\n          <p>Bundling dozens of apps into one subscription means every new feature has to work through your existing architecture, not around it. PureVPN White Label VPN Solution supplies a VPN app template and SDK that plug directly into that architecture, so you add a full privacy and security product without building servers, encryption protocols, or a separate billing flow.<\/p>\n          <a href=\"https:\/\/www.purevpn.com\/white-label\/\" class=\"btn\">Start Your Journey<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SaaS \/ App Bundle Subscription Services Doubling Subscription Sales with a Built-In VPN Industry SaaS \/ App Bundle Subscription Services Highlights Freemium Model \u00b7 Unified Subscription \u00b7 iOS VPN SDK &#8220;Integrating their VPN technology into our bundle offering helped us achieve remarkable results. We added a good number of users to our ecosystem, and the&#8230;<\/p>\n","protected":false},"author":6,"featured_media":8956,"parent":7050,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-case-study.php","meta":{"content-type":"","footnotes":""},"case_study_category":[1037],"class_list":["post-8955","page","type-page","status-publish","has-post-thumbnail","hentry","case_study_category-apps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PureVPN White Label &amp; App Bundle Case Study: 2x Subscription Growth<\/title>\n<meta name=\"description\" content=\"A White Label VPN case study: an iOS app bundle added PureVPN\u2019s branded VPN via SDK, doubling subscriptions, lifting conversion 40%, and cutting CAC 56%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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