{"id":2940,"date":"2025-07-04T10:41:37","date_gmt":"2025-07-04T10:41:37","guid":{"rendered":"https:\/\/www.purevpn.com\/white-label\/?p=2940"},"modified":"2025-07-04T11:09:49","modified_gmt":"2025-07-04T11:09:49","slug":"cybersecurity-msp-pricing-guide","status":"publish","type":"post","link":"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/","title":{"rendered":"Cybersecurity MSP Pricing Guide with Built-In Revenue Calculator"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#What_Is_MSP_Pricing\" title=\"What Is MSP Pricing?\">What Is MSP Pricing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Popular_MSP_Pricing_Models_With_Real_Examples\" title=\"Popular MSP Pricing Models (With Real Examples)\">Popular MSP Pricing Models (With Real Examples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#1_Per_Device_Pricing\" title=\"1. Per Device Pricing\">1. Per Device Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#2_Per_User_Pricing\" title=\"2. Per User Pricing\">2. Per User Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#3_Tiered_Packages\" title=\"3. Tiered Packages\">3. Tiered Packages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#4_A_La_Carte_Services\" title=\"4. A La Carte Services\">4. A La Carte Services<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Quick_MSP_Pricing_Chart_for_Reference\" title=\"Quick MSP Pricing Chart for Reference\">Quick MSP Pricing Chart for Reference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#How_to_Adjust_Your_MSP_Pricing_Model_Over_Time\" title=\"How to Adjust Your MSP Pricing Model Over Time?\">How to Adjust Your MSP Pricing Model Over Time?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Track_real_usage\" title=\"Track real usage.\">Track real usage.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Add_value_then_raise_rates\" title=\"Add value, then raise rates.\">Add value, then raise rates.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Review_quarterly\" title=\"Review quarterly.\">Review quarterly.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Use_your_data\" title=\"Use your data.\">Use your data.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#MSP_Pricing_Profit_Calculator\" title=\"MSP Pricing &#038; Profit Calculator\">MSP Pricing &#038; Profit Calculator<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Key_Cost_Factors_That_Influence_MSP_Pricing\" title=\"Key Cost Factors That Influence MSP Pricing\">Key Cost Factors That Influence MSP Pricing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Client_Size_and_Scope\" title=\"Client Size and Scope\">Client Size and Scope<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Security_and_Compliance_Requirements\" title=\"Security and Compliance Requirements\">Security and Compliance Requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Remote_vs_On-Site_Support\" title=\"Remote vs. On-Site Support\">Remote vs. On-Site Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Specialty_Needs\" title=\"Specialty Needs\">Specialty Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Tools_and_Tech_Stack\" title=\"Tools and Tech Stack\">Tools and Tech Stack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Service_Level_Agreements_SLAs\" title=\"Service Level Agreements (SLAs)\">Service Level Agreements (SLAs)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#How_Much_Does_MSP_Service_Cost_Average_MSP_Pricing\" title=\"How Much Does MSP Service Cost? (Average MSP Pricing)\">How Much Does MSP Service Cost? (Average MSP Pricing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Mistakes_MSPs_Make_with_Pricing\" title=\"Mistakes MSPs Make with Pricing\">Mistakes MSPs Make with Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Why_Cybersecurity_Must_Be_Baked_Into_Your_MSP_Pricing\" title=\"Why Cybersecurity Must Be Baked Into Your MSP Pricing?\">Why Cybersecurity Must Be Baked Into Your MSP Pricing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Compliance_isnt_cheap\" title=\"Compliance isn\u2019t cheap.\">Compliance isn\u2019t cheap.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Dont_stop_at_antivirus\" title=\"Don\u2019t stop at antivirus.\">Don\u2019t stop at antivirus.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Bundle_it_the_right_way\" title=\"Bundle it the right way.\">Bundle it the right way.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Join_Our_Reddit_Community\" title=\"Join Our Reddit Community\">Join Our Reddit Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Follow_Us_on_LinkedIn\" title=\"Follow Us on LinkedIn\">Follow Us on LinkedIn<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#How_PureVPN_White_Label_Stacks_Extra_Revenue_on_Top\" title=\"How PureVPN White Label Stacks Extra Revenue on Top?\">How PureVPN White Label Stacks Extra Revenue on Top?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Proof-Backed_Recurring_Revenue\" title=\"Proof-Backed Recurring Revenue\">Proof-Backed Recurring Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Objection_Solved\" title=\"Objection? Solved.\">Objection? Solved.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Next_Step_Run_Your_Numbers_Now\" title=\"Next Step? Run Your Numbers Now\">Next Step? Run Your Numbers Now<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.purevpn.com\/white-label\/cybersecurity-msp-pricing-guide\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>Every MSP owner knows pricing can make or break the business. Set it too low and margins dry up, support tickets pile in, and your team burns out. Charge too much and clients walk. Finding that sweet spot is tough, especially now, when MSP pricing must cover advanced cybersecurity, remote support, compliance headaches, and profit margins that actually grow.<\/p>\n\n\n\n<p>It\u2019s 2025. Cyberattacks keep getting nastier and clients demand more protection for less money. In fact, the average <a href=\"https:\/\/www.purewl.com\/industries\/managed-service-providers\/\" target=\"_blank\" rel=\"noreferrer noopener\">MSP <\/a>pricing margin tightens by 5\u201310% each year if you don\u2019t adjust your model. Meanwhile, healthy MSPs aim for gross profit margins of 50\u201370%, but hitting that target is getting harder.<\/p>\n\n\n\n<p>So how do you protect your margin and build recurring revenue? A smart MSP pricing structure and the right add-ons. This MSP pricing guide breaks it down: how to pick the right pricing models, what real MSP pricing examples look like, how to charge for advanced services like backup and cybersecurity, and a pricing calculator to check your numbers on the fly. Let\u2019s dig in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_MSP_Pricing\"><\/span>What Is MSP Pricing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every day, owners search for this: <strong>\u201cWhat is MSP pricing?\u201d<\/strong><\/p>\n\n\n\n<p>It\u2019s simple \u2014 but critical. MSP pricing is how you charge clients for managed IT, support, security, and compliance. It covers everything from per-device monitoring to <a href=\"https:\/\/www.purevpn.com\/white-label\/soc-meaning-for-vpn-security-and-compliance\/\" target=\"_blank\" rel=\"noreferrer noopener\">SOC services<\/a>. The structure you choose determines your profit and how easily you can scale.<\/p>\n\n\n\n<p>A solid <strong>MSP pricing structure<\/strong> usually mixes:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcqyqaMhD6zdw6jSFwISJG0GMDiF7Q0CKPWVm68Z7abRLINWlR5i0UpHw4p_tShch2WSuSyjIOdMAEE1tn_T9o7bShAbPAjnwNKfCSydW5xMiyIYe6zZjz3KRStIIU5HAQp-6We3Q?key=rqbMMzX8yc8Hlyfh3Osz-w\" alt=\"Circular diagram illustrating MSP pricing structure layers from core pricing to per device, per user, tiered bundles, and a la carte add-ons.\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MSP per device pricing<\/strong> (e.g., $50\u2013$150\/device)<br><\/li>\n\n\n\n<li><strong>MSP per user pricing<\/strong> ($100\u2013$300\/user)<br><\/li>\n\n\n\n<li>Tiered bundles<br><\/li>\n\n\n\n<li>A la carte add-ons for things like MSP backup pricing or advanced security.<\/li>\n<\/ul>\n\n\n\n<p>Get this part right and you\u2019ll have predictable cash flow \u2014 and no surprise losses when a client\u2019s needs shift overnight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Popular_MSP_Pricing_Models_With_Real_Examples\"><\/span>Popular MSP Pricing Models (With Real Examples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeb3g16i7WydgAoRpMPNktHmPez1do1DNgRkyE6ekYgK_uUgW5oOEFkQIJq-6qZmtRQVRWKQXSK-sTrmwNcNiwBW18R80evfG25UKLFR-miGy75i22n3MVqDxCr63hPuPOTUogMdw?key=rqbMMzX8yc8Hlyfh3Osz-w\" alt=\"Bar chart comparing MSP pricing model cost ranges for per device, per user, tiered packages, and a la carte services.\"\/><\/figure>\n\n\n\n<p>Not every client needs the same level of support, so smart MSPs build flexible pricing models. Here are four tried-and-true approaches that work in 2025:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Per_Device_Pricing\"><\/span>1. Per Device Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the classic entry point. You charge a flat fee for each device you manage \u2014 desktops, laptops, firewalls, printers. It\u2019s simple to quote and easy for clients to understand.<\/p>\n\n\n\n<p><strong>Example:<\/strong> $50\u2013$150 per device each month.<br><strong>Best for:<\/strong> Small businesses with clear, limited assets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Per_User_Pricing\"><\/span>2. Per User Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This model covers all the devices each user owns under one predictable rate \u2014 whether that\u2019s a laptop, tablet, or phone. It\u2019s especially popular with clients that have hybrid or fully remote teams.<\/p>\n\n\n\n<p><strong>Example:<\/strong> $100\u2013$300 per user monthly.<br><strong>Best for:<\/strong> SMBs with distributed teams or multiple endpoints per user.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tiered_Packages\"><\/span>3. Tiered Packages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The tiered approach gives clients bundled service levels \u2014 Bronze, Silver, Gold. It encourages them to choose more value, not just the lowest price. Use a clear <strong>MSP pricing chart<\/strong> to highlight what each level includes.<\/p>\n\n\n\n<p><strong>Example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bronze:<\/strong> Basic monitoring and patch management.<br><\/li>\n\n\n\n<li><strong>Silver:<\/strong> Everything in Bronze plus 24\/7 help desk.<br><\/li>\n\n\n\n<li><strong>Gold:<\/strong> All Silver features plus SOC security services, compliance, and proactive threat hunting.<\/li>\n<\/ul>\n\n\n\n<p><strong>Best for:<\/strong> Clients who prefer an all-in-one solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_A_La_Carte_Services\"><\/span>4. A La Carte Services<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This option lets clients add services individually. Some providers use it for upselling extra features like <a href=\"https:\/\/www.purevpn.com\/vpn-reseller\/creating-bundle-packages-with-vpn\/\" target=\"_blank\" rel=\"noreferrer noopener\">password manager add-ons<\/a>, advanced backups, or security awareness training. It\u2019s flexible, but you need tight controls to avoid scope creep.<\/p>\n\n\n\n<p><strong>Best for:<\/strong> Upselling to existing clients who want customized add-ons.<\/p>\n\n\n\n<p><strong>Pro Tip:<\/strong> No matter which <strong>MSP pricing model<\/strong> you use, test it regularly. The best pricing adapts as client needs, security threats, and market conditions change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_MSP_Pricing_Chart_for_Reference\"><\/span>Quick MSP Pricing Chart for Reference<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Pricing Model<\/strong><\/td><td><strong>Typical Cost<\/strong><\/td><td><strong>Good For<\/strong><\/td><td><strong>Example<\/strong><\/td><\/tr><tr><td><strong>Per Device Pricing<\/strong><\/td><td>$50\u2013$150\/device\/month<\/td><td>Small businesses, clear count<\/td><td>20 devices = $1,000\u2013$3,000\/month<\/td><\/tr><tr><td><strong>Per User Pricing<\/strong><\/td><td>$100\u2013$300\/user\/month<\/td><td>SMBs with remote work<\/td><td>15 users = $1,500\u2013$4,500\/month<\/td><\/tr><tr><td><strong>Tiered Packages<\/strong><\/td><td>$500\u2013$5,000+ per package<\/td><td>Clients needing full coverage<\/td><td>Bronze, Silver, Gold \u2013 more services, higher price<\/td><\/tr><tr><td><strong>A La Carte<\/strong><\/td><td>Varies widely<\/td><td>Upsells, custom needs<\/td><td>Add SOC, backup, white label VPN, etc.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Adjust_Your_MSP_Pricing_Model_Over_Time\"><\/span>How to Adjust Your MSP Pricing Model Over Time?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your <strong>MSP pricing<\/strong> shouldn\u2019t stand still. Costs change. Clients\u2019 needs shift. Your value grows \u2014 so should your rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Track_real_usage\"><\/span>Track real usage.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Look at support tickets, hours spent, and tool costs. If you\u2019re bleeding time on one client, your <strong>MSP pricing structure<\/strong> needs an update.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_value_then_raise_rates\"><\/span>Add value, then raise rates.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Don\u2019t raise prices just because your bills go up. Layer in better security, new tools, or stronger SLAs first. That makes your <strong>MSP pricing guide<\/strong> easy to defend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Review_quarterly\"><\/span>Review quarterly.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Meet with clients regularly. Show them what they\u2019re getting \u2014 and where you\u2019re adding value. It\u2019s the best way to justify an increase without surprises.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_your_data\"><\/span>Use your data.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Use your <strong>MSP pricing calculator<\/strong> to model new scenarios. Tweak <strong>MSP per user pricing<\/strong>, test <strong>MSP per device pricing<\/strong>, and see where you land before talking to clients.<\/p>\n\n\n\n<!-- Load Poppins -->\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;600&#038;display=swap\" rel=\"stylesheet\">\n\n<style>\n  .msp-calc {\n    max-width: 720px;\n    margin: 40px auto;\n    padding: 30px;\n    border: 1px solid #ddd;\n    border-radius: 12px;\n    font-family: 'Poppins', sans-serif;\n    box-shadow: 0 8px 20px rgba(0,0,0,0.05);\n  }\n  .msp-calc h3 {\n    text-align: center;\n    color: #8e44ad;\n    margin-bottom: 20px;\n    font-weight: 600;\n  }\n  .msp-calc label {\n    display: block;\n    margin-top: 20px;\n    font-weight: 500;\n  }\n  .msp-calc select,\n  .msp-calc input[type=\"number\"],\n  .msp-calc input[type=\"text\"] {\n    width: 100%;\n    padding: 10px;\n    border-radius: 6px;\n    border: 1px solid #ccc;\n    margin-top: 5px;\n    background: #f9f9f9;\n    color: #555;\n  }\n  .msp-calc .result {\n    margin-top: 30px;\n    background: #f9f9f9;\n    padding: 20px;\n    border-radius: 8px;\n    font-size: 18px;\n    line-height: 1.6;\n    word-break: keep-all;\n  }\n  .badge {\n    display: inline-block;\n    background: #8e44ad;\n    color: #fff;\n    border-radius: 4px;\n    padding: 6px 14px;\n    font-size: 18px;\n    line-height: 1.2;\n    margin-left: 8px;\n    white-space: nowrap;\n  }\n  .msp-calc a.cta {\n    display: inline-block;\n    margin-top: 20px;\n    background: #8e44ad;\n    color: #fff;\n    padding: 14px 30px;\n    border-radius: 6px;\n    text-decoration: none;\n    font-weight: 600;\n    transition: background 0.3s ease;\n  }\n  .msp-calc a.cta:hover {\n    background: #732d91;\n  }\n  .msp-calc .note {\n    margin-top: 15px;\n    font-size: 13px;\n    color: #555;\n  }\n<\/style>\n\n<div class=\"msp-calc\">\n  <h3><span class=\"ez-toc-section\" id=\"MSP_Pricing_Profit_Calculator\"><\/span>MSP Pricing &#038; Profit Calculator<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n  <label>Pick Your Pricing Model<\/label>\n  <select id=\"pricingModel\" onchange=\"calcMSP()\">\n    <option value=\"user\">Per User Pricing<\/option>\n    <option value=\"device\">Per Device Pricing<\/option>\n    <option value=\"tiered\">Tiered Packages (Bronze\/Silver\/Gold)<\/option>\n    <option value=\"alacarte\">A La Carte<\/option>\n  <\/select>\n\n  <label>Number of Users<\/label>\n  <input type=\"number\" id=\"numUsers\" value=\"50\" min=\"0\">\n\n  <label>Number of Devices<\/label>\n  <input type=\"number\" id=\"numDevices\" value=\"70\" min=\"0\">\n\n  <label>Industry (optional)<\/label>\n  <input type=\"text\" id=\"industry\" placeholder=\"e.g., Healthcare\">\n\n  <div class=\"result\">\n    <div id=\"monthlyRevenue\">Potential Monthly Revenue: <span class=\"badge\">$0<\/span><\/div>\n    <div id=\"grossMargin\">Estimated Gross Margin: <span class=\"badge\">0%<\/span><\/div>\n    <div id=\"suggestedPrice\">Suggested Price Per User\/Device: <span class=\"badge\">$0<\/span> <span style=\"font-size:12px;\">(Based on your inputs + avg. MSP pricing)<\/span><\/div>\n    <hr>\n    <a href=\"https:\/\/www.purevpn.com\/white-label\/\" target=\"_blank\" class=\"cta\">Get a Custom Quote<\/a>\n    <div class=\"note\">Numbers are estimates. Actual results depend on your local rates, client mix, and overhead.<\/div>\n  <\/div>\n<\/div>\n\n<script>\n  function calcMSP() {\n    const model = document.getElementById('pricingModel').value;\n    const users = parseInt(document.getElementById('numUsers').value) || 0;\n    const devices = parseInt(document.getElementById('numDevices').value) || 0;\n\n    let basePrice = 0;\n    let costPerUnit = 0;\n\n    if (model === 'user') {\n      basePrice = 25; costPerUnit = 12;\n    } else if (model === 'device') {\n      basePrice = 15; costPerUnit = 7;\n    } else if (model === 'tiered') {\n      basePrice = 20; costPerUnit = 10;\n    } else {\n      basePrice = 18; costPerUnit = 9;\n    }\n\n    const units = (model === 'device') ? devices : users;\n\n    const totalPricePerUnit = basePrice;\n    const monthlyRevenue = units * totalPricePerUnit;\n    const cost = units * costPerUnit;\n    const grossMargin = monthlyRevenue > 0 ? ((monthlyRevenue - cost) \/ monthlyRevenue) * 100 : 0;\n\n    document.getElementById('monthlyRevenue').innerHTML = `Potential Monthly Revenue: <span class=\"badge\">$${monthlyRevenue.toFixed(2)}<\/span>`;\n    document.getElementById('grossMargin').innerHTML = `Estimated Gross Margin: <span class=\"badge\">${grossMargin.toFixed(1)}%<\/span>`;\n    document.getElementById('suggestedPrice').innerHTML = `Suggested Price Per User\/Device: <span class=\"badge\">$${totalPricePerUnit.toFixed(2)}<\/span> <span style=\"font-size:12px;\">(Based on your inputs + avg. MSP pricing)<\/span>`;\n  }\n\n  document.querySelectorAll('#numUsers,#numDevices').forEach(el => el.addEventListener('input', calcMSP));\n  document.getElementById('pricingModel').addEventListener('change', calcMSP);\n  calcMSP();\n<\/script>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Cost_Factors_That_Influence_MSP_Pricing\"><\/span>Key Cost Factors That Influence MSP Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe2HaUHv9fZfr-8qWanVSL6yevIFqlgQfEDy5-x-yLaAWv_sH5u8sbrXRlKGJ6eDOaaa_UoneO8GMrs7FUg2c5snF-ZkiUCehGYrL3R-fpyyMspe7abugrUybaklTMzIEq6B6GP?key=rqbMMzX8yc8Hlyfh3Osz-w\" alt=\"Infographic breaking down pricing factors such as client size, security compliance, remote support, specialty needs, tools, and SLAs.\"\/><\/figure>\n\n\n\n<p>Your <strong>MSP pricing structure<\/strong> should never be guesswork. Knowing <a href=\"https:\/\/www.purevpn.com\/blog\/how-much-does-a-vpn-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">what drives costs<\/a> helps you set profitable rates \u2014 and justify them to clients. Here\u2019s what to keep in mind:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Client_Size_and_Scope\"><\/span>Client Size and Scope<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The bigger the company, the more endpoints, users, and complexities you\u2019re managing. More devices mean more time, more potential issues, and higher costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Security_and_Compliance_Requirements\"><\/span>Security and Compliance Requirements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you add advanced protection \u2014 SOC services, MDR, <a href=\"https:\/\/www.purewl.com\/password-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">password manager<\/a>, zero trust, or <a href=\"https:\/\/www.purevpn.com\/white-label\/\" target=\"_blank\" rel=\"noreferrer noopener\">white label VPN <\/a>\u2014 your <strong>MSP cybersecurity pricing<\/strong> naturally goes up. Compliance-heavy sectors like healthcare or finance push costs higher too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remote_vs_On-Site_Support\"><\/span>Remote vs. On-Site Support<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re rolling trucks to deliver on-site fixes, you\u2019re adding labor hours, travel costs, and more. Remote-only MSP support is more efficient, but not always enough.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Specialty_Needs\"><\/span>Specialty Needs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Data protection can swing costs dramatically. <strong>MSP backup pricing<\/strong> often changes 10\u201330% depending on data retention policies, disaster recovery time, and recovery point objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tools_and_Tech_Stack\"><\/span>Tools and Tech Stack<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Some MSPs bundle tool licensing into their base price. Others pass those license fees through. Whether it\u2019s a monitoring platform, endpoint security, or backup solution, your stack affects your cost per user or device.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Service_Level_Agreements_SLAs\"><\/span>Service Level Agreements (SLAs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Clients expect what you promise. If you\u2019re offering 24\/7 support, lightning-fast response times, or dedicated SOC analysts, that premium level of service must be reflected in your pricing.<\/p>\n\n\n\n<p><strong>Bottom line:<\/strong> When you build out your <strong>MSP pricing model<\/strong>, line up these factors alongside your costs. The more you track them, the easier it is to protect your margins \u2014 and prove your value to every client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_Does_MSP_Service_Cost_Average_MSP_Pricing\"><\/span>How Much Does MSP Service Cost? (Average MSP Pricing)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While <strong>MSP pricing<\/strong> can vary significantly, here\u2019s an average breakdown of what MSPs typically charge:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Per User Pricing<\/strong>: $100\u2013$300 per user\/month<br><\/li>\n\n\n\n<li><strong>Per Device Pricing<\/strong>: $50\u2013$150 per device\/month<br><\/li>\n\n\n\n<li><strong>Tiered Packages<\/strong>: $500\u2013$5,000+ per package (depending on services)<br><\/li>\n\n\n\n<li><strong>A La Carte Services<\/strong>: Prices vary depending on the service. For example, <strong>white label VPNs<\/strong> might be an additional <strong>$10\u2013$30 per user\/month<\/strong>.<br><\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s break it down:<\/p>\n\n\n\n<p>If you have an SMB with 25 users, your <strong>MSP pricing<\/strong> could range from <strong>$2,500 to $7,500 per month<\/strong> for basic services. But add advanced security, backup services, or compliance features like <strong>white label VPN<\/strong> or <strong>password managers<\/strong>, and the price goes up.<\/p>\n\n\n\n<p>For example, a <a href=\"https:\/\/www.purevpn.com\/white-label\/what-is-a-white-label-vpn\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>white label VPN<\/strong><\/a> add-on could bring in an additional <strong>$10\u2013$20 per user\/month<\/strong>, depending on the service package and level of security.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mistakes_MSPs_Make_with_Pricing\"><\/span>Mistakes MSPs Make with Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXee6mJEqSmyLl8BEMd4kVk-Eka5ZSLEaiLMUlwdNMSqQeM_NptW_I20t4bf7w6SAb2jaUKY2oL9dv3xu1FNg4AMWZhCtnZ5-ATCe5RgWa231SvOuJ4h1Kwok4thohe0C-452FDoAg?key=rqbMMzX8yc8Hlyfh3Osz-w\" alt=\"Visual diagram showing common MSP pricing mistakes including stale pricing, unknown break-even, over-bundling, and ignored overhead.\"\/><\/figure>\n\n\n\n<p>Let\u2019s be honest \u2014 these are the slip-ups that crush your profit, drain your team, and keep you stuck:<\/p>\n\n\n\n<p><strong>Undercutting just to win the deal.<\/strong><\/p>\n\n\n\n<p>It feels good at first. But that \u201clow price\u201d anchor is hard to raise later, especially when your costs rise.<\/p>\n\n\n\n<p><strong>Never revisiting your pricing.<\/strong><\/p>\n\n\n\n<p>If you don\u2019t update your <strong>MSP pricing guide<\/strong> every year, you\u2019ll keep absorbing higher tool costs, labor, and compliance without a pay bump.<\/p>\n\n\n\n<p><strong>Over-bundling for too little.<\/strong><\/p>\n\n\n\n<p>Bundling services is smart \u2014 but only if you price each layer properly. Too many MSPs toss in premium security or <strong>MSP backup pricing<\/strong> and then wonder why they\u2019re underwater.<\/p>\n\n\n\n<p><strong>Not knowing your break-even.<\/strong><\/p>\n\n\n\n<p>Do you know your <strong>MSP per device pricing<\/strong> vs. <strong>MSP per user pricing<\/strong> break-even? If you\u2019re guessing, you\u2019re probably losing money somewhere.<\/p>\n\n\n\n<p><strong>Forgetting overhead.<\/strong><\/p>\n\n\n\n<p>Your tools, your stack, your 24\/7 support \u2014 that all costs real dollars. If your <strong>MSP pricing structure<\/strong> ignores this, you\u2019ll work harder for less.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Cybersecurity_Must_Be_Baked_Into_Your_MSP_Pricing\"><\/span>Why Cybersecurity Must Be Baked Into Your MSP Pricing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These days, every <strong>MSP pricing model<\/strong> needs a security layer. It\u2019s not optional anymore \u2014 it\u2019s expected.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Compliance_isnt_cheap\"><\/span>Compliance isn\u2019t cheap.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For regulated clients, compliance can swallow up to 25% of revenue. That\u2019s your signal to price smartly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_stop_at_antivirus\"><\/span>Don\u2019t stop at antivirus.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Modern <strong>MSP cybersecurity pricing<\/strong> should bundle more than basic tools. Think SOC services, VPNs, patch management, and real threat monitoring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bundle_it_the_right_way\"><\/span>Bundle it the right way.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Security should be a core line item in your <strong>MSP pricing guide<\/strong>, not an add-on. Make it easy for clients to see the value, and hard to strip it out.<\/p>\n\n\n\n<!-- Load Poppins if not loaded -->\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;600&#038;display=swap\" rel=\"stylesheet\">\n\n<style>\n  .community-cta {\n    max-width: 800px;\n    margin: 50px auto;\n    display: flex;\n    gap: 30px;\n    justify-content: center;\n    flex-wrap: wrap;\n    font-family: 'Poppins', sans-serif;\n  }\n\n  .cta-box {\n    flex: 1 1 250px;\n    border: 2px solid #ddd;\n    border-radius: 10px;\n    padding: 25px 20px;\n    text-align: center;\n    transition: box-shadow 0.3s ease, transform 0.3s ease;\n  }\n\n  .cta-box:hover {\n    box-shadow: 0 10px 25px rgba(0,0,0,0.1);\n    transform: translateY(-4px);\n  }\n\n  .cta-box h4 {\n    margin-bottom: 10px;\n    font-weight: 600;\n  }\n\n  .reddit-cta {\n    border-color: #ff4500;\n  }\n\n  .reddit-cta h4 {\n    color: #ff4500;\n  }\n\n  .linkedin-cta {\n    border-color: #0077b5;\n  }\n\n  .linkedin-cta h4 {\n    color: #0077b5;\n  }\n\n  .cta-box p {\n    color: #333;\n    font-size: 16px;\n    margin-bottom: 15px;\n  }\n\n  .cta-box a {\n    display: inline-block;\n    background: #555;\n    color: #fff;\n    text-decoration: none;\n    padding: 12px 25px;\n    border-radius: 5px;\n    font-weight: 600;\n    transition: background 0.3s ease;\n  }\n\n  .reddit-cta a {\n    background: #ff4500;\n  }\n\n  .reddit-cta a:hover {\n    background: #d73800;\n  }\n\n  .linkedin-cta a {\n    background: #0077b5;\n  }\n\n  .linkedin-cta a:hover {\n    background: #005983;\n  }\n<\/style>\n\n<div class=\"community-cta\">\n  <!-- Reddit CTA -->\n  <div class=\"cta-box reddit-cta\">\n    <h4><span class=\"ez-toc-section\" id=\"Join_Our_Reddit_Community\"><\/span>Join Our Reddit Community<span class=\"ez-toc-section-end\"><\/span><\/h4>\n    <p>Discuss strategies, ask questions, and grow with peers on r\/PureWhiteLabel.<\/p>\n    <a href=\"https:\/\/www.reddit.com\/r\/PureWhiteLabel\/\" target=\"_blank\">Visit Reddit<\/a>\n  <\/div>\n\n  <!-- LinkedIn CTA -->\n  <div class=\"cta-box linkedin-cta\">\n    <h4><span class=\"ez-toc-section\" id=\"Follow_Us_on_LinkedIn\"><\/span>Follow Us on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h4>\n    <p>Get updates, insights, and connect with our expert team on LinkedIn.<\/p>\n    <a href=\"https:\/\/www.linkedin.com\/company\/purevpnpartnersolutions\" target=\"_blank\">Visit LinkedIn<\/a>\n  <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_PureVPN_White_Label_Stacks_Extra_Revenue_on_Top\"><\/span>How PureVPN White Label Stacks Extra Revenue on Top?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You don\u2019t need more overhead. You need more sticky profit. PureVPN\u2019s White Label program gives you two customer-locking tools \u2014 a branded VPN and password manager \u2014 that fit neatly into any premium MSP package. No dev cost, no extra licenses.<\/p>\n\n\n\n<p>One of our MSP partners added our VPN to their top-tier plan and saw their per-user ARPU jump by 23% within a quarter. The kicker? Their support tickets dropped because clients had secure remote access they actually trusted. That\u2019s the kind of bundled value that keeps clients from price shopping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proof-Backed_Recurring_Revenue\"><\/span>Proof-Backed Recurring Revenue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Recurring security add-ons are what protect your margin from shrinking. While typical MSP pricing margins keep tightening by 5\u201310% each year, smart operators bake in essential privacy tools like VPNs and password managers, and bill them every month. That\u2019s not a \u201cnice to have.\u201d That\u2019s margin insurance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objection_Solved\"><\/span>Objection? Solved.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><em>\u201cWhat if I don\u2019t have time to manage another tool?\u201d<\/em><\/strong><em><br><\/em> You don\u2019t. That\u2019s the point. We run the backend, updates, and infra. You run the client relationship, branded as yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Next_Step_Run_Your_Numbers_Now\"><\/span>Next Step? Run Your Numbers Now<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Don\u2019t just skim this. Prove it to yourself. Use our MSP pricing calculator \u2014 test your per-user pricing, stack in the new VPN and password manager upsell, and see what your profit could look like by next quarter.<\/p>\n\n\n\n<p>Then talk to us. We\u2019ll show you exactly how other MSPs like you scaled from 10% net profit to 25% \u2014 and did it without adding a single engineer.<\/p>\n\n\n\n<div class=\"wp-block-buttons text-center is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"http:\/\/purevpn.com\/white-label\/\" style=\"color:#fdfafa;background-color:#b15aff\" target=\"_blank\" rel=\"noreferrer noopener\">Join PureVPN&#8217;s White Label Program<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Setting your <strong>MSP pricing<\/strong> isn\u2019t just about survival. It\u2019s about scaling profitably. Use this <strong>MSP pricing guide<\/strong>, test your numbers with our <strong>MSP pricing calculator<\/strong>, and sell smarter, not cheaper.<\/p>\n\n\n\n<p>Ready to grow? Start adding a PureVPN White Label plan to your stack today.<\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is MSP pricing?\",\"acceptedAnswer\":[{\"@type\":\"Answer\",\"text\":\"MSP pricing refers to the cost structure used by Managed Service Providers (MSPs) to charge clients for IT services, security, support, and management. Typically, MSP pricing is broken down into several models, such as per-user, per-device, or bundled service packages. The pricing reflects the level of service, the number of devices or users, and the complexity of the IT infrastructure managed. This ensures that MSPs can offer tailored solutions for businesses while maintaining profitability.\"}]},{\"@type\":\"Question\",\"name\":\"How much does MSP service cost?\",\"acceptedAnswer\":[{\"@type\":\"Answer\",\"text\":\"The cost of MSP services can vary significantly depending on the services offered and the pricing model used. On average, MSP pricing ranges from $100\u2013$300 per user per month or $50\u2013$150 per device per month. Larger organizations or businesses with specific needs (e.g., cybersecurity, compliance) may face higher costs. Additional services like SOC (Security Operations Center), backup solutions, or VPNs can increase the cost per month. 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Finding that sweet spot is tough, especially now, when MSP pricing must cover advanced cybersecurity, remote support, compliance headaches, and profit&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[321],"tags":[603],"class_list":["post-2940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-managed-service-provider","tag-msp-pricing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MSP Pricing Guide Cybersecurity with Built-In Revenue Calculator<\/title>\n<meta name=\"description\" content=\"Discover smart MSP pricing strategies, avoid common pitfalls, and use our built-in revenue calculator to protect margins for cybersecurity MSP\" \/>\n<meta name=\"robots\" content=\"index, follow, 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