In 2025, the VPN market is projected to exceed $120 billion globally, fueled by rising cybersecurity threats, stricter data regulations, and the explosive growth of remote-first companies. With this growth, resellers, MSPs, and SaaS companies are racing to capture market share.
Yet the question remains: what are the best channels to sell VPN services in 2025?
Whether you’re a digital entrepreneur, an IT service provider, or a SaaS platform considering VPN integration, knowing where and how to sell will define your profitability.
- Multi-Channel Selling is Essential: Successful VPN resellers in 2025 leverage SaaS integrations, MSP networks, telco partnerships, app stores, influencer marketing, and enterprise sales to maximize reach and revenue.
- SaaS & MSP Integrations Drive Recurring Revenue: Embedding VPN as a feature in SaaS apps or bundling it with managed IT services captures recurring B2B contracts. 70% of SaaS buyers prefer integrated security solutions.
- Agencies & Marketing Teams Are Key Buyers: VPNs with dedicated IPs and geo-testing capabilities appeal to digital and dev agencies. 82% of marketing agencies now test campaigns across multiple geographies.
- Enterprise Opportunity Is High-Value: Enterprises seek cloud-based VPNs for cost savings (up to 60% vs MPLS) and scalability. Focus on performance SLAs and certified security protocols (AES-256, ISO standards).
- Resller Solutions Accelerate Market Entry: PureVPN provides branded apps, SDK integrations, Dedicated IPs, and scalable infrastructure, allowing resellers to sell across channels without building from scratch.
Why Selling VPNs in 2025 is a Different Game
- Remote-first is the new default: According to Gartner, 77% of remote employees use unsecured Wi-Fi at least once a week.
- Small businesses are catching up: Over 43% of SMBs plan to increase cybersecurity budgets in 2025.
- Consumer trust shift: Gen Z and millennials increasingly prioritize privacy-first products, especially in digital services and apps.
The takeaway? Your customers are ready and searching for VPN solutions, but you need to reach them through the right channels.
Channel #1: SaaS Bundling and Integrations
One of the fastest-growing sales channels is VPN-as-a-feature within SaaS ecosystems.
🔹 Why it works
- SaaS apps from productivity (like Slack alternatives) to cloud storage tools are embedding VPN layers for secure collaboration.
- 70% of SaaS buyers prefer integrated security over juggling multiple apps.
🔹 Examples
- Project management apps offering built-in VPN SDKs for secure client file sharing.
- Cloud storage providers upselling VPN-based encryption tunnels.
🔹 Developer/CTO Tip
When integrating via SDK or API, watch out for latency trade-offs, customers expect <50ms added delay for VPN tunnels. A lightweight protocol like WireGuard performs best.
Channel #2: MSP and IT Reseller Networks
The managed service provider (MSP) ecosystem is booming. By 2025, MSPs are expected to manage IT infrastructure for 45% of SMBs.
🔹 Why VPNs Sell Well Here
- SMBs trust local IT partners for plug-and-play solutions.
- MSPs can upsell VPN services as part of “secure remote access bundles.”
🔹 Go-to Strategies
- Offer tiered VPN plans (basic, pro, enterprise) that align with different client sizes.
- Highlight remote access features for hybrid teams—a top pain point for SMB CEOs.
| MSP VPN Reselling | Benefit |
| Tiered plans | Capture multiple business sizes |
| Admin dashboards | Easy client management |
| Dedicated IP/Servers | Higher-value upsells |
| API-based provisioning | Scalable user onboarding |
Channel #3: Affiliate and Influencer Marketing
The VPN affiliate model is not new, but in 2025 it’s evolving into micro-influencer-led campaigns.
- VPN affiliates earned an average $5–$15 CPA in 2024. With more privacy-conscious audiences, this is climbing.
- Influencers in gaming, travel, and digital nomad niches are the top converters.
🔹 Pro Tip for Entrepreneurs
Don’t chase mega-influencers. Instead, build networks with micro-creators (10K–100K followers) who have authentic engagement rates of 8–10%.
Channel #4: App Stores and Marketplaces
With over 187 billion app downloads in 2025, app stores remain a crucial discovery channel.
- Android and iOS users are increasingly searching “VPN for streaming” and “VPN for gaming” in app stores.
- Enterprise marketplaces (like AWS Marketplace or Atlassian) are opening to VPN integrations for teams.
🔹 Developer Note
App store algorithms reward fast performance and low battery usage. Optimize your VPN SDK integration for minimal device overhead.
VPN Sales Channel Readiness Quiz
Channel #5: B2B Partnerships with ISPs and Telcos
ISPs and telecom operators are now bundling VPN services directly into internet plans.
🔹 Why It Matters in 2025
- Telcos face high churn rates, VPN bundles increase stickiness.
- Businesses and consumers both see “VPN with internet” as value-added.
🔹 Entry Strategy
- White-label partnerships where ISPs resell VPN under their own brand.
- Bulk licensing models with API hooks for instant provisioning.
Channel #6: Digital Agencies & Dev Agencies
Digital agencies handling campaign testing, global content access, and IP rotation increasingly adopt VPNs.
- 82% of marketing agencies now test campaigns across multiple geos.
- VPN services with dedicated IPs enable smoother A/B testing and compliance with ad platforms.
🔹 B2B Reseller Angle
Position VPN not as “security only” but as a marketing infrastructure tool, this drives agency adoption.
Channel #7: Direct Enterprise Sales
While SMBs dominate in volume, enterprises are big-ticket clients.
🔹 Selling Points
- Cost savings vs MPLS (up to 60%).
- Scalability: Onboarding thousands of employees with API/SDK-based deployment.
🔹 CTO Note
When selling to enterprises, emphasize performance SLAs and security certifications (AES-256 encryption, ISO frameworks).
Pitfalls to Avoid in VPN Selling
- Over-promising speed: If your infrastructure isn’t optimized, avoid advertising “fastest VPN” claims.
- Ignoring developer docs: APIs and SDKs need clean, well-documented onboarding—otherwise churn increases.
- One-size-fits-all pricing: SMBs vs enterprises require different bundles and Dedicated Server options.
Where PureVPN Reseller Program Fits In
If you’re considering entering or expanding in the VPN market, PureVPN Reseller Program gives you the infrastructure, scale, and flexibility without building from scratch.
With 6,500+ servers across 70+ countries, low-latency protocols, and ready-to-integrate SDKs, you can focus on selling VPN services through the best channels instead of reinventing the wheel.
Key Advantages for Resellers:
- Branded apps on iOS, Android, Windows, macOS.
- SDK access for SaaS and custom integrations.
- Dedicated IPs and Servers for premium client upsells.
- Admin control panel for easy provisioning and scaling.
- 24/7 infrastructure monitoring for uptime assurance.
Future Outlook: Where to Double Down
Looking ahead:
- SaaS integrations and telco bundles will dominate B2B.
- Micro-influencers and niche communities will drive consumer adoption.
- Enterprises will increasingly abandon MPLS in favor of cloud-based VPNs.
In short: 2025 is the year VPN sales become multi-channel and deeply embedded.
Pro Tip: Avoid these mistakes when launching your own VPN Reseller Business.
Conclusion
The VPN industry in 2025 is no longer about just selling an app. It’s about embedding VPN into SaaS ecosystems, telco bundles, agency workflows, and enterprise infrastructure.
Resellers and entrepreneurs who diversify their channels, from SaaS integrations to influencer-driven sales will capture the lion’s share of the $120B VPN market.And with PureVPN Reseller Program, you can go to market faster, sell through multiple channels, and scale without heavy infrastructure costs.