PureVPN X Secure Routers
Enabling Secure VPN Connectivity via Routers
“Our partnership with PureVPN has been a game-changer. It helped us meet critical challenges, expand our product line, and become a leader in our space.”
Router Partner
At a glance
Client background
The company is a prominent router maker known for innovation. It wanted to move beyond the traditional VPN app model, where many devices, such as smart TVs, game consoles, and other IoT devices, were left without adequate privacy options. By partnering with PureVPN White Label VPN Solution, it set out to deliver network-level protection built into its hardware, and to move its business toward recurring subscription revenue.
The objective
The company set out to achieve three things with the integration.
Protect every device
Bring privacy to the devices and networks that standard VPN apps could not reach.
Simplify the experience
Deliver protection with no app for the end user to install or configure.
Build recurring revenue
Move from one-time hardware sales to a SaaS subscription model.
Challenges and objectives
Four requirements shaped the integration.
Device compatibility
Many devices, from smart TVs to game consoles, had no native VPN app support.
Public WiFi exposure
Hotspot routers in offices, cafes, and venues needed protection on by default.
Network-level protection
Users wanted privacy across every connected device, not just one at a time.
Router firmware variety
Integrating VPN functions meant working across a range of router firmware.
The innovative solution
PureVPN White Label VPN Solution delivered the VPN layer through documented APIs, built directly into the WiFi router.
Effortless deployment
No apps to install or configure. The router connects over WiFi, and PureVPN’s documented APIs made integration straightforward.
Broad device compatibility
Covers devices without app support, including smart TVs and game consoles.
Network-level protection
Adds a network-wide privacy layer that lowers the risk of personal data leaks.
Multi-device support
Up to 15 devices protected on a single connection at the same time.
Battery efficient
No battery drain, unlike resource-heavy VPN apps running on each device.
Always-on privacy
Protection runs continuously for every connected device, with nothing to switch on.
Competitive advantage
Embedding VPN strengthened the product line and opened new markets.
Time and cost savings
Building a VPN in-house would have taken around a year; PureVPN removed that burden.
Result and impact
Built-in VPN turned a one-time hardware sale into a scalable, recurring revenue business.
Transition to SaaS
Revenue shifted from one-time hardware sales to recurring subscriptions, improving loyalty, upsell, and reinvestment.
Steady cash flow
Recurring revenue grew with a 9x increase in ARPU, strengthening short-term profit and long-term growth.
Higher engagement
Over 110,000 monthly active users stayed engaged with the service, opening clear upsell opportunities.
Development savings
The company avoided roughly a year of in-house VPN development and ongoing maintenance.
Leverage PureVPN’s Reliable White Label Solutions
For hardware makers, embedding a VPN turns a one-time sale into recurring revenue, protects every device on the network, and keeps the experience effortless, all without building VPN infrastructure. PureVPN White Label VPN Solution provides the APIs, authentication, and global network to make it happen.
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