According to latest VPN statistics, nearly a third of the internet now runs behind a VPN. Think about that for a second in 2025, over 1.5 billion users, from individuals protecting privacy to global companies securing remote staff, rely on VPNs daily. These VPN numbers don’t lie: they show a rapidly maturing market with big opportunities for businesses and resellers alike.
Whether you’re exploring VPN reseller programs, planning to launch your own white label VPN, or just keeping tabs on VPN usage trends, this 2025 guide breaks it all down with real stats, fresh insights, and clear takeaways you can actually use.
Global VPN Adoption & Usage
VPN adoption continues to surge worldwide, driven by privacy concerns, remote work, and the need for secure connectivity.
- 22.9% of internet users worldwide use VPN services, with much higher adoption in the US (42%), Russia (37.8%), UAE (36.2%), and India (market valued at $16.6B).
- 93% of organizations use VPNs for work to secure employee and office connections.
- 40% of US corporations use VPNs, highlighting enterprise reliance on secure connectivity.
- 41% of companies have 3 or more VPN gateways globally to support distributed workforces.
- 71% of companies scaled up VPN capacity in 2020 due to remote work demands.
- 20% of companies increased VPN capacity by at least 76% during the pandemic, reflecting the scale of digital transformation.
- 88% of companies worldwide encouraged or required remote work at the start of the pandemic, accelerating VPN adoption.
- 72% of organizations plan to make remote/hybrid work permanent for at least part of their staff.
- 43% of remote workers use a VPN for work purposes; 38% do not use a VPN, and 19% are unsure if they do.
- 77% of VPN users use them for personal/private purposes; 50% use VPNs for work (overlap possible).
- VPN use “at work” grew 47.7% and VPN use “at home” grew 56.1% in the US between 2019 and 2022.
- VPN usage in both home and work contexts increased by 45% during the same period.
- VPNs remain a critical security layer for remote and hybrid work, often supplemented by endpoint security and multifactor authentication.
- 10 million new VPN users are projected to start using VPNs in 2024 alone, reflecting ongoing privacy/security concerns and remote work.
- Around 2 in 5 personal VPN users (40%) use free VPN services, though 60% of free VPN users report issues such as slow speeds (39%), excessive ads (13%), or streaming restrictions (12%).
Geographical insights:
- United States 42%
- Russia VPN usage rate: 37.8%
- UAE VPN usage rate: 36.2%
- India VPN market value: $16.6B
VPN Market Size, Growth & Investment
The VPN market is experiencing unprecedented growth, offering significant opportunities for investors and resellers.
- Global VPN market valued at around $45 billion in 2024, projected to reach $77 billion by 2026 and $137 billion by 2030, with a CAGR of 15–17% driven by cybersecurity awareness and remote work growth.
- VPN and network security segment leads the global cybersecurity market with $23 billion in 2024, followed by vulnerability analytics ($16.9B) and identity access management ($16.3B).
- North America VPN market expected to grow 30% in 2025, with global VPN downloads hitting 130 million in H1 2023.
- White label VPN businesses offer up to 95% profit margins and low startup costs (~$500), enabling new entrants to leverage existing infrastructure under their brand.
- Global VPN market predicted to surpass $534.22B by 2034, with a CAGR of 22.04% (2024-2034).
- VPN market in India alone is valued at $16.6 billion, reflecting strong regional growth.
- The business VPN market is valued at $31.5 billion in 2024 and is projected to reach $69.3 billion by 2030.
- VPN industry is growing rapidly, making it an attractive investment for entrepreneurs and established companies alike.
Key Market Takeaways
- VPN and network security segment leads cybersecurity market at $23B in 2024.
- White label VPNs let you rebrand existing VPN infrastructure as your own product, opening the door to new business models.
VPN Performance & User Experience
- Performance and user experience are critical factors in VPN adoption and retention.
- 36% of US users of free VPNs report slow internet connections, highlighting quality trade-offs with free services.
- 21% of VPN users use VPNs more than once daily; 31% use VPNs daily; 22% several times a week.
- VPNs are used primarily for privacy, anonymous browsing, and secure communication.
- VPNs are critical for encrypting business data over home and public networks.
- VPN usage for business and personal reasons often overlaps, reflecting the blurred boundaries of modern work-life integration.
Password Managers & Password Security
Password security is a foundational element of digital safety, closely linked to VPN usage and enterprise cybersecurity.
- Average internet user manages 70–80 passwords in 2025.
- Global password usage exceeds 417 billion accounts.
- Average user logs in 5–7 times daily (private), 10–15 times (professional).
- Estimated total passwords worldwide (2025): over 423 billion.
- In 2020, the average user managed 90 online accounts; in 2025, it’s 100–150 accounts/person.
- 5.64 billion people use the internet globally in 2025 (68.7% of world’s population).
- Passwordless authentication and biometrics are rising trends.
- Experts recommend using password managers, enabling MFA, and avoiding password reuse
Cybersecurity Threats & Enterprise Security
The rise in cyber threats underscores the importance of VPNs and robust security practices.
- Cybercrime costs reached $9.5 trillion globally in 2024 and are projected to surpass $10.5 trillion by 2025, making cybercrime one of the largest economic threats worldwide. This represents a 15% year-over-year increase and exceeds the GDP of many developed nations.
- 61% of SMBs were hit by cyberattacks in 2023, with ransomware affecting 42% of those businesses. Small businesses are increasingly targeted due to typically weaker security infrastructure and limited IT resources.
- Average corporate data breach cost reached $4.45 million in 2023; US average was significantly higher at $9.44 million. Healthcare remained the most expensive industry for breaches at $10.93 million per incident.
- Only 4% of organizations are confident in their security assurance, while 68% report significant security gaps despite increased cybersecurity spending.
- 2,200 cyber attacks occur per day globally, with approximately 30% targeting businesses with fewer than 250 employees.
- A cyber attack happens every 39 seconds on average, with credential theft and phishing remaining the most common attack vectors.
- Global cybersecurity market expected to reach $266.2B by 2027, up from $173.5B in 2024, as organizations prioritize digital security investments.
- Cybersecurity industry CAGR: 8.9% through 2027, with cloud security solutions growing at the fastest rate (14.2%).
- 50% of C-suite leaders will have cybersecurity risk-related performance requirements in contracts by 2026, up from just 15% in 2023, reflecting the elevation of security to a board-level concern.
- 28,778 new vulnerabilities were discovered in 2023 (up 3,700+ from 2022), with critical vulnerabilities increasing by 14% year-over-year.
- 2025 is expected to see 33,000+ CVEs at a 14.8% growth rate, creating significant challenges for security teams to patch and mitigate vulnerabilities.
- Supply chain attacks can far exceed average breach costs, with cascading impacts costing up to 5-7 times more than direct breaches. The average supply chain attack affects 34 organizations downstream.
- Google defended against a DDoS attack of over 398 million requests per second in 2023, showcasing the scale of attacks enterprises face. This was 76% larger than the previous record attack.
- Fortra’s reactive security allowed hackers to exploit a zero-day vulnerability, affecting 130+ companies including major financial institutions and healthcare providers, demonstrating how quickly vulnerabilities can be weaponized.
- Cybercrime was predicted to cost $8 trillion by 2023, but actual figures exceeded projections by 18.75%, highlighting the accelerating pace of digital threats and the challenge of accurate forecasting.
Enterprise VPN Trends & Remote Work
VPNs are now standard infrastructure for enterprises, supporting the shift to remote and hybrid work.
- VPNs are standard infrastructure in companies, with multiple VPN gateways common for redundancy and traffic management.
- Remote work continues to drive VPN adoption.
- Companies pair VPNs with endpoint security, cloud authentication, and device management for comprehensive remote access security.
- CISOs are concerned about compromised home devices or leaked VPN credentials.
- VPNs are seen as integral for both privacy and secure business connectivity.
- Elevated VPN usage is expected to continue post-pandemic, as flexible work arrangements become permanent.
- Nearly one-third of all internet users now use VPNs.
- VPNs are evolving with more secure protocols and zero-knowledge architectures.
- Enterprises often deploy multiple VPN gateways (41% have 3+ globally) for redundancy and distributed access.
- VPN market is fragmented with dozens of providers but dominated by a few key players
VPN Reselling – Market Opportunity & Trends
VPN reselling is one of the most promising business models in the cybersecurity sector, offering high margins, recurring revenue, and global scalability.
Why VPN Reselling Is Booming?
- VPN reselling is a low-risk, high-profit business model that requires no investment in infrastructure, servers, or maintenance, as the parent VPN provider handles all technical aspects.
- VPN reseller programs typically offer recurring commissions, meaning resellers earn a percentage of subscription revenue for as long as customers remain subscribed, enabling steady passive income.
- Resellers can earn commissions up to 50% per sale, with potential for higher earnings as sales volume increases.
- Profit margins for white-label or reseller VPN businesses can reach up to 95%, making it a highly lucrative venture.
- VPN reselling offers flexibility and scalability, allowing entrepreneurs to start small (side hustle) and grow into full-time businesses, reaching customers worldwide through digital marketing.
- Marketing support is often provided by VPN providers, including banners, landing pages, email templates, and dedicated support, helping resellers succeed without needing deep technical knowledge.
- VPN reseller programs provide real-time management panels to track users, signups, and earnings, simplifying business operations.
VPN Reseller Market Trends & User Behavior
- VPN usage continues to climb globally, with over 1.5 billion users (31% of internet users) in 2025, driving demand for VPN resellers to tap into diverse markets.
- VPN adoption is driven by factors such as remote/hybrid work permanence, government censorship, digital surveillance awareness, and streaming restrictions, creating multiple customer segments for resellers.
- Resellers can customize pricing and value propositions, differentiating their offerings in a maturing market where users seek trusted, personalized VPN services rather than generic products.
- The VPN reseller market is expanding beyond tech-savvy users to include remote workers, small businesses, and privacy–conscious consumers, broadening the addressable market.
The VPN market in 2025 is bigger and more necessary than ever. Surging privacy worries, relentless cyber threats, and the remote work boom have turned VPNs from “nice to have” to “must have” for businesses and everyday users.
For entrepreneurs and resellers, it’s not just another product; it’s one of the few digital services with steady demand, healthy margins, and the kind of recurring revenue that compounds over time. You don’t need a huge tech team to get started, just a trusted provider and a plan to reach the millions who know they need stronger online privacy.
Whether you’re an IT decision-maker looking to secure a hybrid workforce, a solo user staying one step ahead of trackers, or a new reseller building your own recurring income stream, these VPN statistics prove one thing: the opportunity is here, and it’s only growing.
Ready to launch your VPN business?
Explore the PureVPN Reseller Program and join the fastest-growing segment of the cybersecurity industry.
Sources: All statistics are drawn from the latest industry reports and research as of 2024–2025, including internal data and verified third-party studies