If you’re a VPS reseller looking to move beyond one-time infrastructure sales, there’s one opportunity you shouldn’t overlook: recurring revenue from VPN services. You already have the technical ecosystem. You already manage infrastructure. So why not layer a privacy-first product that your customers are actively searching for?
Adding VPN services to your current VPS reseller model doesn’t just pad your profit margins — it builds a long-term revenue engine that doesn’t rely on constant customer churn or deep discounts. And the best part? You don’t need to reinvent your business.
Let’s break it all down.
Why VPS Resellers Should Care About Recurring Revenue?
One of the biggest problems in VPS reseller hosting is that it’s transactional. A customer buys a virtual machine, pays for it monthly or yearly, and that’s it. Margins are thin. Competition is high. Price wars are brutal. You’re forced to fight over cents.
By offering VPN services as part of your product line, you change the game.
Now you’re giving users a solution they can’t live without — especially in industries where privacy, security, and encrypted remote access are critical. It’s not just another “add-on.” It’s a must-have.
The Recurring Revenue Model: Why VPNs Work So Well
VPN subscriptions are sticky. Unlike VPS plans, which users may only purchase for specific projects, VPNs are personal and persistent. People use them every day. They log in from mobile, desktop, and even browser extensions. Once set up, users don’t churn often.
Here’s what that looks like for a VPS reseller:
| Revenue Model | VPS Reseller Only | VPS + VPN Bundle |
| Avg. Monthly Value | $8/user | $14/user |
| Churn Rate | 30% | 12% |
| Annual Value/User | $96 | $168 |
| Profit Margin | ~20% | 50%+ |
The numbers speak for themselves.
Pairing VPN Services With VPS Reseller Hosting: A Perfect Fit
You’re already offering virtualized environments. Your audience already understands the value of secure infrastructure. When you present a bundled service — VPS for hosting, VPN for encrypted access — you’re making it easier for users to protect their data end-to-end.
Examples of how it works in the wild:
- A small dev team uses your VPS to host private repos. They use your VPN to access those repos securely on public Wi-Fi.
- A privacy-conscious startup buys a VPS for web hosting and uses your VPN to protect their internal tools.
- A freelancer needs encrypted access to cloud files across borders. A VPS with bundled VPN ticks both boxes.
This is where value compounds.
Target Users Who Need Both
Let’s be honest. Not every VPS user will buy VPN access. So who will?
Here’s where the opportunity lives:
- Remote-first startups needing secure tunnels to internal dashboards.
- Agencies managing multiple client accounts across geos.
- SaaS devs who want fast, encrypted access to backend logs.
- Researchers who need to bypass geo-blocks securely.
When positioned right, your offering solves real-world access problems. And that drives adoption.
Cost Breakdown: Is It Affordable for Resellers?
This is the part most resellers worry about: “Won’t it be expensive to bundle a VPN?”
No. Not if you go the white-label route.
At PureVPN, for example, we handle everything for you — infrastructure, software, apps, maintenance — and give you full control over pricing and branding.
Here’s a simple cost structure comparison:
| Item | VPS Reseller Cost | VPN Add-on via White-Label |
| Infrastructure Setup | Already Owned | $0 (fully managed) |
| Software Maintenance | Manual | Handled by Provider |
| Branding/Labeling | VPS Only | Fully Customizable |
| Monthly Per User Cost | Fixed | ~$1 to $3 (bulk rate) |
That’s why more people search for VPS reseller free or VPS reseller WHMCS setups — to streamline costs and billing. VPNs fit that flow perfectly.
Selling VPN as a Value-Added Subscription
So now that you have a VPN product integrated, how do you actually sell it?
Don’t just tack it on. Position it as essential.
Use messaging like:
- “Secure your VPS access with military-grade encryption.”
- “Protect your data even when accessing the cloud remotely.”
- “Bundle VPN with hosting and save 30%.”
Let the value sell itself.
Also, use WHMCS to automate billing. That’s why many resellers search VPS reseller WHMCS — automation is everything in recurring business.
Overcoming the VPS Reseller Plateau
If you’ve been a VPS reseller for a while, you’ve probably hit a growth ceiling. Leads slow down. Revenue stalls. You’re stuck adding servers, but profit doesn’t scale with effort.
That’s where VPN subscriptions help. It’s scalable, recurring, and sticky. Once a user adds VPN to their service, they’re less likely to churn — even if they outgrow your hosting.
And for you? More predictable revenue.
Building Trust Through Security
People don’t just buy VPNs for fun. They buy them because they’re scared — of hacks, data leaks, surveillance, even geo-restrictions.
So your job is to make that fear feel manageable.
Offer clear guarantees:
- No logs
- Military-grade encryption
- Servers in 100+ countries
- 99.99% uptime
The more trust you build, the more subscriptions you sell. It’s that simple.
Best Practices for VPS Resellers Selling VPN
- Use upsell prompts: After VPS checkout, suggest adding VPN access.
- Offer pricing tiers: Monthly, annual, lifetime options increase conversion.
- Create bundles: “VPS + VPN + Email Hosting” sounds like a full solution.
- Add urgency: “Only 50 discounted VPN licenses left this month.”
- Leverage reviews: Ask early users for testimonials.
All of this helps build conversion muscle, without increasing ad spend.
Sample Tiered VPN Pricing Strategy
| Plan Name | Features | Monthly Price | Annual Price |
| Starter | 5 Devices, 50+ Locations | $5.99 | $59.99 |
| Pro | 10 Devices, Split Tunneling, Kill Switch | $8.99 | $89.99 |
| Team | 30 Devices, Admin Panel, Logs Off | $24.99 | $239.99 |
Let users self-select based on needs. And make it easy to upgrade.
Final Thoughts
If you’re already deep into VPS reseller hosting, you know the headaches — provisioning, uptime SLAs, pricing pressure. VPN reselling is lighter. Easier. And often more profitable over time.
You don’t have to guess what users want. Privacy is in demand. Recurring revenue is king. And done-for-you white-label VPN tools let you launch fast — without building an app or managing servers.
Whether you’re comparing VPS reseller cost or planning a pivot from infrastructure-only sales, VPN subscriptions give you a clean growth path.
Why Partner With PureVPN?
We’ve spent 17+ years building VPN infrastructure that powers millions of users globally. Our reseller platform gives you full control:
- White-label options with your branding
- WHMCS integration for automated billing
- 24/7 support for your customers
- No server management on your end
If you’re ready to move beyond being just another VPS reseller, this is your chance to build something sticky.