- The global VPN market is expanding rapidly, projected to grow from US $61.42 billion in 2024 to over US $230 billion by 2032, with CAGRs ranging between 16% and 19% across segments.
- User adoption has surged, with over 1.75 billion active VPN users worldwide and strong growth in Asia-Pacific, where mobile VPN usage dominates.
- Cloud-based VPNs now make up 63.2% of the market, becoming the main driver of future growth as organizations shift to scalable and managed solutions.
- Recurring revenue models are reshaping the VPN industry, with subscription-based services expected to represent 80% of total provider revenue by 2027.
- The PureVPN Reseller Program offers a low-risk, commission-based way to tap into this market, letting partners sell a trusted global VPN brand without managing infrastructure or support.
There’s a rare moment when technology, regulation, and user behavior align, and right now, that moment belongs to the global VPN market. VPNs have evolved from privacy tools into critical infrastructure for remote work, business continuity, and digital trust.
For resellers, this represents a major opportunity: entering a high-growth sector without building infrastructure or managing complex operations.
Market Expansion at Record Speed
The global VPN market continues to accelerate as privacy awareness and hybrid work become mainstream. Research from multiple firms confirms consistent double-digit growth:
- The market is projected to grow from US $61.42 billion in 2024 to US $71.25 billion in 2025, at a 16% CAGR.
- Another report forecasts expansion from US $41.33 billion in 2022 to US $151.92 billion by 2030, reflecting a 17.7% CAGR.
- Long-term estimates predict the Global VPN market 2025 will reach US $68.25 billion, and rise to US $234.86 billion by 2032, marking a 19.3% CAGR.
- The Consumer VPN market size stands at US $51.1 billion in 2024, forecasted to hit US $73.8 billion by 2031, at 4.7% CAGR.
VPN Industry Forecast Summary
The VPN industry has shifted from a niche privacy solution to a mainstream cybersecurity necessity, driving one of the strongest CAGRs in the entire digital security ecosystem.
| Market Segment | Base Year | Value | Forecast Year | Forecast Value | CAGR |
| Global VPN Market | 2024 | US $61.42 B | 2025 | US $71.25 B | 16.0% |
| Global VPN Market | 2022 | US $41.33 B | 2030 | US $151.92 B | 17.7% |
| Global VPN Market | 2025 | US $68.25 B | 2032 | US $234.86 B | 19.3% |
| Consumer VPN Market | 2024 | US $51.1 B | 2031 | US $73.8 B | 4.7% |
Changing User Behavior and Global Adoption
VPN usage has reached unprecedented levels, reflecting widespread concern over privacy and data security.
- There are now over 1.75 billion active VPN users worldwide, with penetration reaching 42% of U.S. internet users.
- However, regional trends vary, in the U.S., VPN usage fell from 46% in 2023 to 32% in 2025, while Asia-Pacific adoption continues to surge.
- Mobile VPNs now account for more than 60% of total consumer VPN usage, showing how privacy demand extends beyond desktops to smartphones and tablets.
These data points indicate a maturing market: while early adopters stabilize in developed regions, new demand is booming in emerging economies and among mobile-first users.
Cloud-Based VPNs Take the Lead
The cloud VPN segment has become the growth engine of the industry.
- Cloud-based deployments now represent 63.2% of the total market, projected to maintain a 17.2% CAGR through 2030.
- The total market value is expected to increase by US $57.85 billion between 2024 and 2029, growing at a 16.9% CAGR.
For resellers, this means most future demand will come from companies seeking scalable, managed connectivity solutions rather than traditional on-premise VPNs.
Regional and Enterprise Growth Hotspots
While North America maintains the largest share, Asia-Pacific remains the fastest-growing region due to its expanding digital economy and high mobile usage.
- The region is projected to post the highest CAGR through 2032, driven by small business digitization and evolving data policies.
- The VPN for Business segment is also expanding, from US $4.19 billion in 2021 to US $5.99 billion by 2025, highlighting the security needs of hybrid workforces.
Enterprise adoption, driven by hybrid work and data protection mandates, is increasingly central to the global VPN market 2025 outlook.
Price, Demand, and Monetization Potential
As VPN adoption broadens, the economics of resale continue to improve:
- Global VPN app downloads surpassed 130 million in the first half of 2023.
- Average revenue per VPN subscriber increased by 12% year-over-year, supported by longer subscription renewals and growing corporate usage.
- Market forecasts suggest recurring-revenue models will dominate the VPN industry, accounting for nearly 80% of provider revenue by 2027.
These dynamics favor resellers who can generate consistent customer acquisition and retention, turning a one-time sale into a recurring income stream.
Why Resellers Should Act Now
The global VPN market is expanding on all fronts, scale, usage, and diversification. For resellers, timing is everything. Those who establish a foothold early can benefit from:
- Consistent, recurring commissions from growing user bases
- Expanding opportunities across B2C and B2B markets
- Increasing regional demand for privacy, streaming access, and secure connectivity
- The absence of major upfront costs or operational burdens
Unlike other sectors that require heavy branding or infrastructure, VPN resale rewards reach and reliability over product ownership.
The PureVPN Reseller Advantage
The PureVPN Reseller Program gives you a seamless way to join the fast-growing VPN industry. It’s not a white-label model, resellers promote PureVPN directly and earn commissions on every sale. It manages everything on the backend, including product updates, server uptime, and customer support.
You can focus entirely on growing your business without worrying about infrastructure or maintenance. With over 6,000 servers across 70+ countries, PureVPN is a trusted global brand that’s already built its reputation. Resellers benefit from fast onboarding, ready-to-use marketing materials, and a transparent commission model with recurring earning potential.
Outlook
The global VPN market is projected to surpass US $230 billion by 2032, driven by hybrid work adoption, digital sovereignty, and user awareness of data privacy. Resellers who act now can secure recurring income from a proven, scalable product.
By partnering with PureVPN, resellers don’t have to build technology; they simply connect customers to a service already trusted worldwide. In a market defined by growth, reliability, and simplicity, that’s the most direct route to long-term success.
Sources
The Business Research Company: Virtual Private Network Global Market Report
Grand View Research: Virtual Private Network Market Analysis
Coherent Market Insights: Virtual Private Network Market Report
Verified Market Research: Consumer VPN Market Report
Mordor Intelligence: Virtual Private Network Market Report
Technavio: VPN Market Growth Analysis 2025 to 2029
GM Insights: Virtual Private Network Market Overview
Cognitive Market Research: VPN for Business Market Report
DemandSage: VPN Statistics 2025
Security.org: VPN Consumer Report Annual
Statista: VPN Subscription Revenue Trends 2025