Selling VPN as a standalone product? That’s a good start.
But if you want people to stick around longer, pay more, and feel like they’re getting real value—then it’s time to start creating bundle packages with VPN.
Today’s customers don’t just want another privacy tool. They want convenience. They want protection across multiple layers. And they want one clean subscription that gives them everything without hunting for five different apps.
That’s where bundling comes in.
Whether you’re running a VPN business or reselling VPN services, building the right bundles with smart VPN addons is the key to standing out and scaling fast.
Why Bundles Work (And Why VPN Alone Isn’t Enough)
Let’s be real: The VPN market is crowded. Features like “military-grade encryption” or “no logs” are everywhere. Everyone says it. Everyone claims it.
So how do you compete?
Simple—by offering more than just a VPN tunnel. Bundles let you:
- Differentiate your product from all the copy-paste VPNs on the market
- Increase perceived value without huge infrastructure costs
- Raise average revenue per user (ARPU) through smart upsells
- Reduce churn by solving more than one problem for the user
- Build brand trust with a more complete security toolkit
The key is finding the right add-ons—and packaging them in a way that makes sense to your audience.
What Makes a Great VPN Addon?
Not every feature deserves to be an addon. Some are table stakes. Others clutter the experience. The best VPN addon strategies focus on what users actually want to solve—stuff they’d normally download another app for.
Here’s what to look for when deciding what to bundle:
- Standalone demand – Would people pay for this service by itself?
- Relevance – Does it improve or complement the VPN use case?
- Low support overhead – Can it run with minimal user confusion?
- Lightweight – Won’t slow down the app or flood the UI
- Recurring potential – Encourages long-term subscriptions
Now, let’s talk about actual examples.
Smart Add-ons You Can Bundle with VPN
If you’re creating bundle packages with VPN, these are some of the most effective add-ons to include in your strategy:
1. Password Manager
Everyone has passwords. Most are terrible at managing them.
A simple password vault with encryption and cross-device sync is easy to bundle. Some providers white-label this, or you can integrate open-source ones with your UI.
Why it works: Pairs naturally with VPN. Low learning curve. Highly retentive.
Pro Tip: Offer free basic storage, then upsell more devices or password sharing.
2. Ad Blocker / Anti-Tracking Tools
If users care about privacy, they hate ads and trackers.
VPNs protect traffic, but they don’t stop browser tracking. Adding a lightweight blocker helps extend the protection and adds real value—especially for mobile users.
Why it works: Visual impact—users see fewer ads instantly. Also improves performance.
3. Data Breach Monitor
This is where your product starts to feel smart. You let users enter an email, and you notify them if that address shows up in leaked data dumps.
Some tools tap into HaveIBeenPwned or similar APIs.
Why it works: Fear-based trigger that reminds people why they pay you.
Bundle tip: Combine with password manager for stronger upsell.
4. Cloud Storage / Encrypted Notes
Not as obvious, but a growing one. Users are tired of juggling Dropbox, Google Drive, iCloud.
If you can offer a small chunk of secure, encrypted cloud storage—maybe even built into the app—it becomes a sticky add-on.
Why it works: Cross-device need. Syncs well with a privacy-focused audience.
5. Device Health or Antivirus Lite
VPN protects data in transit. But what about spyware on the device?
Some providers bundle a lightweight malware scanner or health check tool. Not full antivirus—but enough to catch obvious issues and upsell peace of mind.
Why it works: Keeps you in the user’s security loop beyond the tunnel.
6. Dedicated IP or Static IP Add-ons
For freelancers, remote workers, or crypto users, rotating VPN IPs are a problem.
A VPN + Addons bundle offering a static or dedicated IP (for an extra fee) is one of the easiest ways to boost revenue without changing much.
Why it works: High demand, minimal tech effort, big revenue opportunity.
Bundling Strategy: How to Structure Your VPN + Addons Packages
There’s no one-size-fits-all, but there are proven models that work. Here are three:
1. Good-Better-Best (Tiered Model)
Break your offering into tiers:
- Basic: VPN only
- Standard: VPN + Ad Block + Password Manager
- Premium: Everything (VPN + All Add-ons + Dedicated IP)
This gives users choice. It also helps you price-anchor the premium plan by showing the value stack.
2. Core + à La Carte
Offer VPN as a base product. Let users choose the add-ons they want.
Benefits: More control. Better targeting. Flexible billing.
Downside: Slightly harder to explain on landing pages.
3. Use-Case Bundles
Instead of listing features, build bundles for real people.
- “Work from Anywhere” bundle → VPN + Static IP + Secure file storage
- “Privacy for Families” → VPN + Password Vault + Ad Block
- “Crypto Starter Kit” → VPN + Dedicated IP + DNS Leak Protection
Users buy solutions, not features. Make your bundles feel like answers to real needs.
How to Price VPN Add-ons?
One of the most common mistakes? Charging too little. You’re solving real problems. You can charge for that.
Here’s a general breakdown that works in most markets:
| Add-on Type | Suggested Price/Month |
| Ad Block, Tracker Blocker | $0.99 – $2.99 |
| Password Manager, Breach Monitor | $2.99 – $4.99 |
| Dedicated IP, Encrypted Storage | $5.00 – $9.99 |
| Full Bundle (All Add-ons) | $9.99 – $14.99 |
Start with these, then test. See what your audience values. Always lead with value, not features.
How to Market VPN + Addons (Without Sounding Like a Salesperson)?
The way you present your bundles matters just as much as what’s in them.
Here’s how to talk about them without sounding salesy:
- Show real use cases — “Track if your email gets leaked, automatically.”
- Use fear wisely — “Most data breaches go unnoticed until it’s too late.”
- Lean on convenience — “One app. One subscription. Everything covered.”
- Avoid jargon — No one cares if it’s AES-256 unless they’re technical.
- Visual bundling — Icons + short labels beat text walls.
What About “VPN Addons on iPhone or Android”?
This part matters. Mobile users are your largest base—and also the hardest to retain.
When you’re building bundles, think about:
- Mobile performance – lightweight add-ons only
- Battery impact – anything that runs in the background needs to be efficient
- UI simplicity – one screen, one tap—no more
- iOS limitations – Apple restricts VPN behavior. Design around that.
Also, be sure your VPN panel lets users control all this easily—from adding a static IP to checking their breach monitor alerts.
Build, Brand & Bundle the Smart Way
If you’re ready to start selling VPN, there’s no reason to build it all yourself.
With PureVPN – VPN Reseller, you get:
- Ready made apps of PureVPN for all major platforms
- Your brand, your pricing, your billing
- Built-in VPN panel for full control
- Add-ons ready to deploy (dedicated IP, password manager, etc.)
- A global network already set up—no servers to manage
Whether you’re starting fresh or adding VPN to your product stack, PureVPN gives you everything you need to go live fast.
And yes—you can start bundling VPN + Addons from day one.
Don’t just sell VPN. Sell more. Sell smarter.