Why IT Resellers Should Bundle VPN + Password Manager for Maximum MRR?

Bundled security products are becoming the new backbone of recurring revenue strategies. The partners who grow fastest are the ones who simplify protection for their clients instead of selling scattered tools. 

IT Resellers are already in a strong position to provide that kind of simplicity, and bundling a VPN with a password manager is one of the clearest ways to strengthen monthly recurring revenue while improving customer retention.

Why Security Bundles Matter For IT Resellers

Clients look to IT Resellers for guidance that keeps operations stable and secure. Instead of adding more complexity, they expect clear solutions that work reliably and do not require constant oversight. When resellers package two essential security tools together, they create a predictable, easy to maintain subscription that fits directly into recurring revenue goals.

This model aligns well with what drives the Top software resellers and the most successful IT reseller companies today. They are distancing themselves from one-off product pushes and creating long term value that renews month after month.

Password-Related Breaches Are Still One of the Most Costly Risks

Strong credentials are still one of the biggest gaps in SME security. A 2024 report shows that more than 60 percent of breaches involved stolen or weak passwords. The same report highlighted that small and mid-sized organizations continue to underestimate password hygiene, making them high-risk targets.

A password manager helps solve this gap directly. It removes reuse, creates complex passwords, and reduces the chance of compromise. IT Resellers who include it as part of their core bundle improve both client protection and subscription value.

Why VPN Remains a Critical Layer for Every Business

A reliable VPN is now part of the baseline security stack businesses expect from their IT partners.

• Remote teams rely heavily on off-site and public networks, increasing exposure to unprotected connections.
  
• Secure access to business applications is now an operational requirement for nearly every industry.
  
• Reports from 2023 to 2025 show a steady rise in organizational VPN adoption driven by hybrid and remote work models.
  
• A VPN encrypts data in transit and prevents sensitive information from being intercepted.
  
• It creates a safer environment for employees working from home, traveling, or using shared networks.
  
• For IT Resellers, it acts as a core component of a bundled security offer because it mitigates risks clients face daily.

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The Revenue Impact: Why Bundling Outperforms Single-Product Selling

Bundling VPN and password management improves the revenue model for IT Resellers because it increases the subscription value without multiplying sales friction. Selling two separate tools often requires more explanation and slows the sale. A bundle frames the offering as a complete solution that is easy to justify, easy to buy, and easy to renew.

How Bundles Increase MRR

• Higher per-user monthly price
  
• Better renewal stability
  
• Lower churn because clients depend on multiple features
  
• Clear value for teams that handle sensitive data
  

The shift is already visible among the Top IT resellers and in the larger software reseller marketplace, where combined security packages outperform stand-alone sales.

Market Proof: Security Spending Is Still Rising

Recent data supports this trend.

• Gartner reported in 2024 that global spending on identity and access management rose more than 12 percent year over year.
  
• A 2025 survey found that resellers selling bundled security products saw 30 percent higher renewal rates compared to those selling single-tool licenses.
  
• A 2024 analysis projected ongoing double-digit growth in business VPN usage due to distributed workforces.
  

When IT Resellers shape their offers around these shifts, they build a more resilient MRR structure.

Why This Specific Bundle Works: VPN + Password Manager

Clients understand both tools at a functional level, which means less resistance and fewer technical hurdles during sales conversations. Businesses value convenience, and a bundle that strengthens identity security while protecting every connection aligns with practical needs.

Key Advantages for IT Resellers

• Higher value package to position on renewal
  
• Stronger cross-sell opportunities for other security add-ons
  
• An easier conversation around risk reduction
  
• Alignment with offerings by the top software resellers who rely on multi-layered security packages
  

The simplicity of the bundle matches the expectations of buyers looking through an IT resellers list or evaluating options from IT hardware resellers and software partners.

How This Bundle Improves Customer Stickiness

The more essential tools a client adopts, the less likely they are to switch providers. Password managers and VPNs quickly become daily-use tools across a team, which naturally improves retention for IT Resellers.

This dynamic is already visible in the list of software sesellers who specialize in security-first bundles. Their churn numbers are consistently lower compared to partners selling only one product at a time.

Example Bundle Packaging for IT Resellers

Below is an example of a simple, high-conversion bundle structure.

Business Security Essentials Bundle

Component	Value to Client	Value to Reseller
VPN	Secures remote access and data in transit	Increases base subscription price
Password Manager	Protects against compromised credentials	Adds steady cross-sell revenue
Support Tier	Fast response for login, connection, or setup concerns	Strengthens renewal justification

Bundles like this help IT Resellers stand out in the Software reseller Marketplace and position themselves among the Top IT resellers offering security-as-a-service.

Operational Advantages of Selling a Two-Product Bundle

A two-product bundle is easy to teach, easy to sell, and easy to maintain. Resellers control the pricing, communication cadence, and renewal cycles without having to maintain infrastructure or build heavy in-house support.

Efficiency Benefits

• Less administrative overhead
  
• Predictable monthly revenue
  
• Faster onboarding for new clients
  
• Lower support load compared to complex multi-suite tools

This streamlined model makes it ideal even for smaller IT reseller companies looking to scale with limited resources.

Where PureVPN Reseller Program Helps?

The PureVPN Reseller Program gives IT Resellers a simple revenue path by allowing them to resell PureVPN as it is and earn commissions on every subscription. There is no need to manage infrastructure, branding, white labeling, or custom development. Partners get a ready-to-sell VPN backed by consistent global performance, making it suitable for bundling with a password manager to improve monthly recurring revenue.

This program fits well for resellers building security bundles because it gives them a reliable VPN component without product maintenance. They can integrate PureVPN into their existing offers and combine it with any password manager of their choice to build a complete, customer-ready security package that aligns with today’s client expectations.

A Clear Path Forward for IT Resellers

Bundling a VPN with a password manager gives IT Resellers a predictable way to raise MRR, build customer loyalty, and differentiate from competitors. It delivers a complete security package that businesses rely on every day. When paired with a resale model like the PureVPN Reseller Program, partners can offer dependable protection without adding operational strain.This approach positions resellers for sustained growth while meeting the real security needs of modern businesses.