- Missed Revenue: MSPs often miss revenue opportunities in security, connectivity, and remote access, leaving potential recurring income untapped.
- VPN Differentiation: VPN add-ons allow MSPs to offer differentiated security services with branded VPNs, site-to-site connections, and dedicated IPs.
- Recurring Connectivity: Offering VPNs as subscription-based services turns connectivity into a predictable, recurring revenue stream.
- Compliance & Remote Access: VPN services enhance compliance and remote access by encrypting traffic, providing audit-ready logs, and supporting distributed teams.
- Operational Ease: White-label VPN solutions simplify operations, enable flexible billing, and strengthen client retention while expanding the MSP service portfolio.
Most managed service providers believe they have tapped all profitable avenues. They maintain cloud infrastructure, manage devices, and monitor networks, yet they often miss key revenue opportunities hiding in plain sight.
MSP revenue streams are not just about service volume, they are about diversification, recurring income, and strategic offerings that clients value. One area consistently overlooked is secure remote access, which can be addressed with VPN add-ons to create differentiated and profitable service lines.
By exploring these underutilized revenue streams, MSPs can expand their service portfolio, increase recurring revenue, and strengthen client relationships.
What Are VPN Add-Ons?
VPN add-ons are additional services MSPs can provide to their clients that extend beyond traditional networking or security offerings. Essentially, they are subscription-based solutions that offer secure, encrypted access to networks, cloud resources, or remote systems.
These add-ons can take several forms:
- Branded VPN access under the MSP’s own label, reinforcing trust and visibility.
- Dedicated IPs for clients with specific security or compliance needs.
- Site-to-site VPNs connecting multiple offices or branches securely.
- Remote access VPNs for employees working from home or traveling.
By integrating VPN add-ons into their portfolios, MSPs can create recurring revenue, enhance their security offerings, and deliver measurable value that differentiates them from competitors.
1. Security Services Without Differentiation
Security is an area where MSPs can add significant value, but many providers fail to capitalize on it fully. Offering generic managed security services is no longer enough to differentiate and generate new recurring revenue streams.
The Blind Spot in Security
Security is one of the fastest-growing areas for MSPs. According to reports, 73% of MSPs reported an increase in security revenue. Many MSPs, however, offer generic managed security services such as firewalls, endpoint protection, or SOC-as-a-service. These services remain valuable but often fail to differentiate MSPs in a crowded market.
How VPN Add‑Ons Transform the Offering?
Adding a white-label VPN can turn a basic security package into a distinctive solution. It allows MSPs to:
- Offer branded VPN access, increasing perceived value and trust.
- Provide secure remote access, site-to-site connectivity, and dedicated IPs.
- Generate recurring revenue through subscription models.
- Integrate seamlessly with existing security services for a complete solution.
This approach helps MSPs stand out while creating a predictable, ongoing revenue stream.
2. Recurring Connectivity Revenue
Connectivity is another area where MSPs often miss revenue opportunities. Many providers deliver network services as one-off projects rather than recurring offerings. By monetizing connectivity, MSPs can create steady income while meeting growing client demands for secure access.
The Connectivity Opportunity MSPs Miss
Many MSPs provide networking infrastructure and VPN setup but treat connectivity as a one-time service rather than a recurring revenue opportunity. Meanwhile, organizations increasingly need secure, flexible access for remote workers, branch offices, and mobile staff.
The global MSP market is projected to grow steadily, with cybersecurity and managed connectivity as key drivers. By monetizing connectivity itself, MSPs can create a reliable, recurring income source.
VPN as a Recurring Connectivity Service
A white-label VPN enables MSPs to generate steady revenue by offering subscription-based access:
- Monthly or annual billing provides a predictable cash flow.
- Tiered service options, including shared IPs, dedicated IPs, and site-to-site tunnels, allow upselling.
- Clients benefit from secure, encrypted access without building an internal VPN infrastructure.
This transforms connectivity from a cost center into a profit center while increasing client retention.
3. Undercapitalized Compliance and Remote Access
Businesses are increasingly distributed and operate under stricter regulatory requirements. MSPs can add value by helping clients meet compliance standards and securely manage remote access, but these opportunities are often overlooked.
Compliance and Access Needs Are Growing
Businesses face increasing regulatory and compliance demands, as well as the need to support remote teams securely. MSPs often provide access control but fail to monetize it effectively.
The global managed security services market is expanding rapidly, and VPNs play a critical role in secure remote access and compliance management.
VPN Add-Ons as a Compliance Tool
VPN services can provide tangible compliance value by:
- Encrypting network traffic and securing sensitive data in transit.
- Offering audit-ready access logs that support reporting requirements.
- Providing dedicated VPN infrastructure for high-risk workloads.
By packaging VPN access as a compliance tool, MSPs create a high-value service that addresses current client needs.
Comparing Revenue Streams: Traditional vs. VPN-Enabled
To see the potential of VPN add-ons, it helps to compare traditional MSP offerings with VPN-enhanced solutions. This shows where MSPs are leaving money on the table and how they can strengthen their service portfolio.
| Revenue Stream | Traditional Model | How VPN Add‑Ons Improve It |
| Security | Managed firewall, endpoint, SOC | Differentiated security with branded VPN, remote access, site-to-site connections |
| Connectivity | Infrastructure support, network management | Recurring VPN subscriptions and tiered service options for steady revenue |
| Compliance / Access | Advisory or basic access control | Encrypted, auditable access; simplified compliance reporting and dedicated VPNs |
Market Trends Supporting VPN Integration
Market research highlights why MSPs should explore VPN add-ons. Security, remote access, and compliance are all areas experiencing growth.
- The managed security services market is projected to reach USD 39 billion by 2025 with continued growth.
- 73% of MSPs reported rising security revenue in 2024, yet connectivity and compliance remain underutilized.
- 97% of MSPs plan to expand service portfolios, averaging six new services per provider.
These trends demonstrate the potential revenue gains from integrating VPN solutions.
Enhancing Client Retention Through VPN Services
MSPs can not only generate revenue through VPN add-ons but also increase client loyalty. Providing security and access solutions positions MSPs as essential partners in their clients’ operations.
Clients increasingly view cybersecurity as a differentiator when selecting MSPs. Providing VPN services strengthens the MSP’s role as a strategic partner rather than a basic vendor.
Upselling and Cross-Selling Opportunities
VPN add-ons open doors for upselling complementary services:
- Managed security monitoring paired with VPN access.
- Dedicated IPs for regulated clients.
- Network segmentation and secure site-to-site connectivity.
These opportunities reinforce client engagement and increase overall revenue per client.
Streamlining Operations with White-Label Solutions
A key reason MSPs hesitate to adopt VPN services is operational complexity. Modern white-label solutions remove these barriers and simplify service management.
White-label VPN platforms simplify operations for MSPs:
- Multi-tenant dashboards for client management.
- API integrations for service automation.
- Custom branding for seamless client experience.
Simplified Pricing and Billing
White-label VPN solutions allow flexible subscription models that align with client needs and MSP revenue goals. This removes operational friction and maximizes profit potential.
How PureVPN White-Label Solution Helps MSPs Tap These Revenue Streams?
A white-label VPN solution like PureVPN White Label VPN enables MSPs to scale underutilized revenue streams without increasing operational complexity. Its multi-tenant portal, API integrations, and custom branding make it easy to embed VPN into existing services.
MSPs gain recurring connectivity revenue, differentiated security offerings, and compliance-friendly access options. The result is a more diverse and profitable portfolio that strengthens client loyalty and positions the MSP as a strategic partner.
Maximizing MSP Revenue Streams with VPN Add-Ons
Many MSPs still rely heavily on legacy services such as cloud management and basic IT support. By integrating VPN services through a white-label solution, MSPs can unlock new MSP revenue streams, including recurring connectivity, enhanced security, and compliance-ready remote access.
This approach not only increases revenue but also reinforces client relationships and prepares MSPs for long-term market success.