The app development industry has been experiencing a remarkable surge over the last decade. In 2022, the global mobile app market reached an astonishing $437.80 billion, and it’s projected to continue growing at a rapid pace, expected to hit over $600 billion by 2027. The need for mobile apps has increased as more and more businesses go online. One of the innovative business models made feasible by this remarkable growth is white label app development, which helps companies save time and money by offering pre-built apps that they can brand as their own.
While white label app development is a profitable business opportunity that enables organizations to provide flexible solutions without having to start from scratch, it’s important to note that it also comes with its own set of challenges and risks. For entrepreneurs, app developers, and company owners looking for a profitable venture to take advantage of the growing mobile market, white label app development could be the best course of action. Still, it’s crucial to be aware of these potential challenges and how to mitigate them.
Let’s talk about definition of white label applications are and how it can be of benefit for a company to offer them, review the advantages of this business model, and touch upon how to find a reliable provider. When looking for a white label app provider, it’s crucial to consider their experience, portfolio, and client testimonials. Read on and get ready to take advantage of this opportunity!
What is a White Label App?
Before diving into what is white label mobile app and how it generates income, let’s first understand what are white label apps. They are pre-built applications developed by one company but sold to another under their branding. Essentially, it’s a product developed by one party and rebranded by another to look as though it’s been made in-house.
These apps are customizable, which means the company purchasing the white label solution can change the branding, logo, and interface to align with its brand identity. This allows businesses to launch mobile apps quickly without spending time and money on app development from scratch.
For more in-depth details about the concept, feel free to check out our existing blog on white label apps.
How White Label Apps Generate an Income?
From an organization perspective looking to utilize pre-built solutions in order to match consumer calls, white label app development provides a flexible and profitable business model. However, the question remains: How can companies and developers use white-label apps to make money? There are quite a few core strategies that are to be used to monetize white label mobile applications successfully. Some of these are listed below:
1. Re-Selling of White Label Applications
Reselling applications is not just a way but probably the easiest and most efficient way to create revenue with white label app development. The process is straightforward: you buy white label applications at a cost-effective rate, brand them with your identity, and then resell them to other companies at a higher price. This simplicity reassures entrepreneurs and developers about the ease of generating income through white label app development.
Be it a white label mobile app for food delivery, a white label delivery app serving various needs, or even a white label video editing software, more often than not, businesses from other industries would instead opt to buy an app rather than develop it.
This straightforward approach keeps the flow of money steady and is a standing testament to the profitability of white label app development. For example, this is the white label of app delivery that those startups need who want to begin with food delivery services. Rather than taking months and spending thousands of dollars on creating an entirely new app, they would buy a white label solution from you, put their logo and branding on it, and just fire up into operation. It saves them not just time but cuts the cost of development. Hence, it is a win-win for both parties. Since you are a reseller, you will have financial gains by setting up a margin over the original price of the app. Some successful white label app businesses include [insert examples here].
2. Subscription or SaaS Model
Another highly lucrative way to generate income is by offering white label Apple apps as part of a subscription service or white label SaaS marketplace. Users pay a yearly fee to access this model, creating a consistent, recurring revenue stream. This approach, which works exceptionally well for regularly used apps, provides a sense of security about the long-term financial benefits of white label app development.
This approach works exceptionally well for apps like white label captions apps, white label video editing software, or white label mobile applications that businesses use regularly. For instance, if you provide a white label video editor editing software to a marketing agency, they would need continuous access to the app to produce content for their clients. With a subscription model, you can generate income consistently as long as the app meets their needs.
To make this approach more appealing, many white label app developers offer tiered subscription plans. Important features may be included in standard plans, but premium plans offer greater functionality, improved support, or more customization choices, which permit you to upgrade and boost sales even more.
3. Offering Add-On Services
Beyond selling the app itself, you can also monetize by offering supplementary services. Many companies will require ongoing maintenance, updates, or customizations to meet their evolving business needs. These add-on services can include app performance monitoring, bug fixes, security updates, and hosting.
For example, if you sell a white label mobile application to a company, they may require periodic updates to align with new software versions or to add new features as their business grows. By offering these services, you can establish a continuous relationship with clients, ensuring a steady stream of income beyond the initial sale. Many white label app providers also offer app hosting, allowing you to charge clients for maintaining their app on your servers, reducing their need for IT infrastructure while adding another revenue stream for you.
4. In-App Purchases
For apps that cater directly to consumers, such as those in e-commerce, gaming, or entertainment, in-app purchases present another lucrative way to generate income. This works well with white labeled apps that are designed to scale, offering users additional features, products, or content that they can purchase within the app.
For example, a white label mobile app for an e-commerce platform could include in-app purchases like premium listings or featured products. In a white label video editor editing software, users might pay to access additional effects, filters, or editing tools. As the app provider, you can earn a commission from every purchase, creating a steady revenue stream as the app’s user base grows.
5. Advertising Revenue
Including advertisements in your app might be a terrific method to generate revenue if it has a large user base. Every time a user watches or plays on an ad that is displayed via the app, you can make money. This is especially useful for apps that are offered for free or at a low cost, as it allows you to monetize without relying on user payments.
For example, a white label mobile app used for social media management or content creation could display targeted ads based on user behavior. By partnering with an ad network, you can serve ads that align with the interests of your users and generate a steady stream of income. Additionally, white label platforms may allow you to offer an ad-free version for users willing to pay a premium, creating yet another source of revenue.
6. Building Niche Apps
In addition to the particular requirements of their target customers, niche markets may offer larger profit margins. White label apps can be customized to meet the unique demands of a niche market, allowing you to charge more for your services. Niche applications, such as white label delivery apps for neighborhood eateries, white label video editors for influencers, or white label captioning tools for content producers, frequently draw high-end customers prepared to pay extra for customized services.
For example, a white label mobile application designed for healthcare professionals might include specialized features like secure data storage, compliance with health regulations, and easy communication tools for patients. Since these features are essential for the business, they may be willing to pay a higher price, ensuring better profit margins for you.
7. Licensing and White Label App Stores
Leasing your white label apps to other companies is another efficient approach to making money off of them. This lets you keep control of the main product while allowing other businesses to utilize your software under their own identity. White label app shops, where companies license white label apps for distribution in their app store, frequently employ this concept.
For instance, a telecom company might want to launch a proprietary app store with pre-selected white label mobile applications for their customers. By licensing apps to them, you can generate a long-term revenue stream as the company continues to offer and update these apps for their users.
8. Cross-Promotion and Partnering with Other Businesses
Cross-promotion allows businesses to partner with other companies to reach a wider audience, make greater profits, and generate additional revenue. If you develop a white label mobile app or white label digital products, you could form partnerships with complementary businesses to offer your app to their customers. For every successful sale or endorsement, you may receive a commission or other payment in exchange.
For example, a white label captions app developer might partner with video production agencies, offering the app to the agency’s clients as part of their service package. Both parties benefit: the agency provides a more complete service offering, and you earn income from each new user referred through the partnership.
Examples of Successful White Label App Businesses
Many successful businesses have tapped into white label mobile app development to generate significant revenue, allowing them to create customizable, branded solutions without building apps from scratch. White label apps have revolutionized various industries, from ride-hailing to content creation, by providing ready-made platforms that businesses can rebrand and sell as their own. Let’s explore a few notable examples, starting with PureVPN and other major companies that have profited from white label app development.
1. PureVPN’s White Label VPN Solutions
One of the most successful examples of white label app development comes from the VPN industry. PureVPN is a well-known name in the VPN market, providing a secure and reliable VPN service to millions of users globally. In addition to its own branded app, PureVPN offers a white label solution that allows businesses to launch their own VPN service without the need for extensive development.
Through PureVPN’s white label mobile app development platform, companies can create their own VPN service under their brand, providing users with secure internet access, privacy, and the ability to bypass geo-restrictions. The service includes a fully customizable app, technical support, and ongoing updates to ensure the app remains secure and compliant with industry standards.
Businesses that partner with PureVPN can enter the lucrative VPN market quickly and with minimal investment. They benefit from PureVPN’s established infrastructure, security protocols, and network, allowing them to offer a premium VPN service to their customers. Whether it’s a tech company looking to expand its offerings or a privacy-focused business wanting to provide an additional layer of security to its users, PureVPN’s white label solution makes it easy to get started in the VPN space.
2. Grab’s White Label Ride-Hailing Platform
Grab, Southeast Asia’s largest ride-hailing company, is another example of successful white label app usage. Similar to Uber, Grab offers a ride-hailing service but has expanded to other sectors like food delivery and digital payments. While Gras built its platform, it also provides white label mobile apps for smaller ride-hailing operators in regions where creating an app from scratch might be prohibitive.
These smaller operators can purchase a white label mobile application from Grab, customize with their branding, and start offering ride-hailing services to their customers.
3. Deliver oo’s White Label Delivery App
Deliveroo, a prominent name in the global food delivery market, has also tapped into white label solutions to help local businesses establish their delivery services. Deliveroo provides a white label delivery app solution that allows restaurants and food chains to offer branded delivery services without relying on third-party platforms that charge high commissions.
For example, smaller restaurants that want to manage their delivery operations can use Deliveroo’s white label platform. They can customize the app with their branding, control the user interface, and offer delivery tracking for customers. This allows them to provide a seamless experience while maintaining control over customer interactions and data.
4. Shipt’s White Label Grocery Delivery Platform
Shipt, a US-based grocery delivery service, has seen significant success with its white label platform. While Shipt operates its own branded app, it also provides white label mobile app services to grocery stores and retail chains that want to offer delivery services under their name.
For example, grocery chains like Target have partnered with Shipt to provide same-day delivery services through a custom-branded app. By using Shipt’s infrastructure and logistics network, these grocery stores can offer an easy-to-use app with real-time tracking, secure payment processing, and personalized customer service. This white-label solution has been critical in helping retailers quickly adapt to the increasing demand for online grocery.
5. Canvas White Label Design Platform for Enterprises
Canva, a well-known graphic design platform, has also expanded into white label services by offering customizable white label video editing software for businesses and marketing agencies. Through its Canva for Enterprise solution, companies can create custom-branded versions of the platform to provide their employees and clients.
Companies can tailor the design tools, add their own logos and brand elements, and create exclusive templates that meet their specific needs. This white label solution has been embraced by marketing agencies, educational institutions, and large corporations looking to maintain brand consistency across design projects while empowering their teams with easy-to-use graphic design tools. By offering white label video editing and design software, Canva has allowed businesses to provide premium creative tools without needing to develop them in-house.
How to Pick a Trustworthy White Label App Development Company?
Your success depends on selecting the best white label app development company. This information will help you choose a supplier who can suit your needs:
Track Record of Success
Look for a supplier who has extensive experience in the delivery of quality white label apps. Examine their portfolio, go through client testimonials, and request case studies of previous work.
Customization Options
Ensure that the vendor gives you sufficient room for customization. Be it the White Label self-service Caption app or White Label SaaS Marketplace, the vendor should let you create templates for the app using your brand identity and particular needs/requirements.
Technical Support and Maintenance
A good white label app provider will include ongoing technical support and maintenance as well. Since you are relying on their platform, you want to make sure they’ll be there to troubleshoot problems and update the app when needed.
Pricing Structure
Make sure the pricing is transparent and that it fits within your budget. Some white-labeling platforms charge for a one-time fee, while others might give you a subscription-based model. Choose the one that best fits your business model.
Security and Compliance
Above all, security is of the essence, especially at a time when data storage in mobile applications becomes the new future. Your white label app provider ought to be compliant with the General Data Protection Regulation, one of the industry-standard security practices.
Conclusion
White label app development is a goldmine that any business would want to leverage to make money in the booming mobile application market. From reselling white label applications to subscription displays offering niche solutions, the ways of making money are endless with this model. While choosing a reliable white label app provider can most definitely involve reducing costs and risks with the development of an app, all while continuing to provide quality solutions to your customers.
PureVPN offers substantial white label solutions that can enable companies to enter the VPN market quickly under their very own brand. With White Label App Solutions provided by PureVPN, you will have the advantage of a feature-rich app with full customization. You continue to get support and continuous updates to keep your app secure and functional. If you’re ready to dive into white label app development, consider partnering with PureVPN to develop a robust and profitable app under your brand.