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Meet Shahrukh Ghanchi, Brand Strategist

PureVPN

In today’s PureVPN employee spotlight, we are highlighting Shahrukh Ghanchi, who works as a brand strategist and campaign expert. Shahrukh loves his marketing colleagues, saying it better than I would in his description of the company and his colleagues, considering them an “AWESOME marketing team” (emphasis his, of course). 

Shahrukh’s responsibilities include creating a storyboard and scripts for PureVPN videos, working with journeys, optimizing the website, contributing to our social media efforts, and developing brand messaging and content for other teams. He loves the diversity of his role and loves what he does, saying “PureVPN has two things which stand out to me and might not be found at other companies (easily). One is the people’s oriented culture which revolves around respect, transparency and amiability. Second is the user-centric approach in the overall marketing strategy.” He adds that he knows that if he had another choice to work elsewhere, he wouldn’t have been as happy as he would’ve at PureVPN. 

Shahrukh busy at work:

Favorites:

He starts his morning with tea (“can’t start my day without it,” he says, so we already know that he prefers that to coffee). But here are some of his preferred things:

Shahrukh warns us not to make him upset because “it’s pretty bad.” But on the plus side, he recognizes that things get better, sharing the following piece of advice (which we love): 

“We spend life like a seesaw. One day you will be up, another day you will be down.  One side has:  

And opposite side (which I call the down side) has

When you are on the down side, always expect and work for that up (positive) side. It will be coming soon.”

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