If you’re a cloud reseller, you’ve probably noticed the shift.
Margins are thinner. Competition is thicker. And providers are getting stricter with partner policies.
What used to be a solid recurring model—reselling AWS, Azure, or hosting services—now feels like a race to the bottom. You put in the hours, build the customer base, handle the support, and for what? A sliver of the revenue.
You don’t need to quit the cloud. But if you want real growth, you need to expand.
That’s where VPN reselling fits in. Specifically, white-label VPNs that you control, price, and sell under your own brand.
What Is a Cloud Reseller?
A cloud reseller is a business or individual that sells cloud-based services—like storage, hosting, computing, or software—from another company. You don’t build the infrastructure. You resell it. Sometimes you bundle it with your support or onboarding.
For example, if you’re in a cloud reseller program from Google or Microsoft, you help businesses adopt those platforms. And you get a percentage of the contract in return.
Sounds great, right?
It is—until it isn’t.
The 4 Types of Cloud Services
Cloud is typically split into:
- IaaS (Infrastructure-as-a-Service) – e.g. AWS EC2
- PaaS (Platform-as-a-Service) – e.g. Google App Engine
- SaaS (Software-as-a-Service) – e.g. Office 365
- FaaS (Function-as-a-Service) – e.g. AWS Lambda
VPN fits into SaaS. But with one advantage: users actually use it every day.
People don’t open accounting software daily. But they use a VPN when they travel, work remotely, or stream. That’s why churn is lower, and value is higher.
Why Cloud Reselling Alone Doesn’t Scale Anymore?
Here’s what’s happening:
- The best cloud resellers are fighting over the same clients
- Big vendors are reducing reseller margins
- Customers are smarter—they compare pricing and expect more value
- You don’t control pricing, branding, or the roadmap
- You’re doing customer support… for someone else’s product
It’s exhausting. Especially if you’re managing subscriptions, support tickets, and updates without owning the actual service.
And that brings us to a simple truth: the more you control, the more you earn.
That’s why smart cloud reseller companies are now adding VPN reselling to their stack.
Why VPN Reselling Just Makes Sense?
The VPN market is booming. Demand is global. Use cases are endless—remote work, privacy, data security, streaming access, corporate compliance.
But here’s the kicker: VPNs are sticky. Once users sign up, they don’t churn like email tools or dev platforms.
Now imagine selling that under your own brand.
You set the price.
You control the app.
You build the subscription base.
And you get recurring revenue—monthly, not one-time.
It’s the logical next move for any cloud reseller looking to grow fast without building from scratch.
Cloud vs. VPN Reselling: A Quick Margin Breakdown
Let’s compare real numbers.
- Cloud Reseller Hosting: You might make 10–15% margin per customer. That’s after discounts and support.
- VPN Reselling (White Label): Margins can hit 50–70%. That’s after branding and sales. You own the pricing model.
Cloud is about infrastructure. VPN is about services. One requires massive scale. The other works lean.
And the best part? You can layer VPN on top of your existing offers—no need to start over.
Who Are the Big 3 Cloud Providers (And You’re One In Thousands)?
Quick reminder: the “Big 3” in cloud are:
- Amazon Web Services (AWS)
- Microsoft Azure
- Google Cloud Platform (GCP)
If you’re a cloud reseller under one of these, you’re in good company—but also in a crowded field.
Thousands of resellers. All pitching the same services. With pricing controlled by the vendor.
That’s fine when you start. But as you grow, you need more flexibility. More branding. More margin.
That’s what VPN reselling gives you.
What About AWS Reselling?
Good question.
To become a cloud reseller for AWS, you need to pass certifications, meet usage minimums, and follow strict partner terms. You promote AWS. AWS makes the rules.
That’s fine for enterprise players. But for agile resellers, it’s limiting.
Now compare that to PureVPN’s reseller model:
- No AWS-level overhead
- No minimums
- You brand it, sell it, and grow it
That’s the kind of control that turns resellers into SaaS owners.
How to Transition from Cloud Reseller to VPN Reseller?
You don’t need to stop reselling cloud services. You just need to add something that actually scales.
Here’s a step-by-step path:
Step 1: Audit What You’re Selling
Which cloud products are low-margin? Which ones are sticky? Cut the ones that cost more in support than they bring in.
Step 2: Look at Your Client Base
If you already serve remote teams, freelancers, agencies, or startups—VPN is a perfect fit. Sell it as security, privacy, or compliance.
Step 3: Join a White Label VPN Platform
That’s where PureVPN comes in. We handle infrastructure, apps, updates. You get the brand, dashboard, and users.
Step 4: Build Your Offer
Add VPN to your site. Use your cloud reseller login dashboard to link it. Bundle it. Upsell it.
Step 5: Sell Monthly Subscriptions
This is recurring revenue. You don’t need to sell it every time. Just keep your users happy, and the revenue keeps coming.
Why White Label VPN Is the Smartest Move in 2025?
Let’s make this simple.
- Easy to launch
- No tech team required
- Recurring revenue
- Global demand
- Real user value
And here’s the bonus: you can use the same sales channels you’ve already built. Whether you’re emailing clients, adding product pages, or working with B2B partners—it plugs right in.
That’s the kind of offer that scales.
So… Why PureVPN?
We built our VPN Reseller Program for one reason: to help people like you grow faster—without complexity.
You get:
- Branded VPN apps for desktop and mobile
- Full admin panel to manage users, billing, and analytics
- 24/7 support under your brand
- Infrastructure that scales with you
- A program trusted by 14,000+ businesses
And the best part? You launch in hours, not weeks.
Final Thoughts
Being a cloud reseller got you in the game. But it won’t get you where you want to go.
Margins are shrinking. Providers are taking more control. Customers expect more for less.
VPN reselling gives you control back. More margin. More branding. More ownership.
You don’t need to pivot away from cloud. You just need to add something stronger.
Something faster to sell. Something customers keep using.
PureVPN’s white-label platform lets you own the experience—without building the backend. You get speed, branding, and monthly revenue from a product people actually use every day.
If you’re serious about growing your reseller business in 2025, VPN isn’t optional anymore.
It’s your edge.