Let’s be honest. Most security software resellers are playing the same game they were five years ago: resell licenses, mark up services, try to squeeze in a support retainer.
It worked for a while. But now? Margins are tighter. Vendors are more direct. And clients are smarter.
In 2025, success as a reseller isn’t about who has the best tools. It’s about who owns the customer relationship, controls the value chain, and builds repeatable revenue.
So how do you actually do that?
That’s what this post is about. If you’re a cyber security software reseller or thinking about jumping in, here’s what works right now—and what doesn’t.
Who Are Software Resellers in 2025?
Forget the old image of a reseller as a middleman. Today’s software reseller companies operate more like lean service providers.
They don’t just sell licenses. They solve problems.
Some offer managed services. Others focus on compliance. Some wrap their solutions in consulting or training. The smartest ones brand the product, control the onboarding, and bill monthly.
Resellers now do more than distribute—they differentiate. And the top players own the full client experience.
Why Most Security Software Resellers Still Struggle?
Let’s get into it.
The average security software reseller makes their margin off vendor-provided discounts. But here’s the catch:
- Discount levels are shrinking.
- Vendor competition is increasing.
- Clients want bundled pricing and fewer vendors.
So if you’re still making money by marking up someone else’s SKU, you’re already in a race to the bottom.
Worse, if you’re tied to one vendor, you’re exposed. One pricing change or acquisition, and your business model cracks overnight.
Where the Profit Actually Comes From?
Want to increase your margins in 2025? Shift your mindset. You’re not reselling tools. You’re building a stack, a service, and a relationship.
Here’s how resellers make money now:
1. Subscriptions Over One-Time Deals
License sales are short-term. Subscription models are long-term.
When you wrap your tools into a monthly package—support, onboarding, reporting—you create recurring revenue. That’s what builds valuation and stability.
2. Bundle, Don’t Itemize
No one wants to compare antivirus solutions line by line. But they’ll pay for a “complete remote workforce security package.”
Bundles let you hide costs, reduce churn, and upsell over time. Especially when you include critical pieces like access control—VPNs, firewalls, authentication layers.
3. Control the Relationship
If the vendor bills the client, the vendor owns the relationship. That means you’re disposable.
But when you control billing, branding, and support, you’re not just a reseller. You’re their partner.
That’s why more resellers are switching to white-labeled tools, including white label VPNs, so they own the brand, the interface, and the upsell.
What to Sell If You Want Margins?
Not all products are equal. Some are easy to sell, hard to manage, and sticky. Others are complex, bloated, and drive your support team crazy.
Here’s a quick rundown of what to focus on:
| Category | Profit Potential | Why It Works |
| Email Security | ✅ | High need, easy onboarding |
| VPN / Secure Access | ✅ | Essential for remote teams, great margins |
| Endpoint Protection | ⚠️ | Crowded market, watch for commoditization |
| Network Monitoring | ✅ | Useful in compliance-heavy industries |
| SIEM Tools | ❌ | Too complex for most resellers |
If you’re not including VPNs in your security stack, you’re skipping a high-margin product your clients already expect. It’s a small addition that makes your bundle look complete—and lets you charge more for it.
Why Selling VPN Access Is a Smart Add-On?
Clients want secure access. VPNs deliver it. But instead of referring them to someone else’s product, you could be selling your own.
Here’s why a white-labeled VPN is a no-brainer for resellers:
- You control the brand and pricing
- It’s easy to deploy across SMB and enterprise
- It supports compliance requirements (PCI, HIPAA, SOC 2)
- It adds a high-margin subscription to your stack
You’re already helping clients secure their network. A white-label VPN locks in the last mile—access. It’s fast, lightweight, and you don’t need to build it yourself.
How to Compete Without Racing to the Bottom?
You don’t win by being the cheapest. You win by being the clearest and most complete.
Here’s how:
Specialize
Pick a vertical—healthcare, legal, finance—and know their security pain points inside and out.
When you talk like an expert, price becomes a smaller issue.
Sell Outcomes, Not Tools
Don’t say “We sell antivirus.” Say “We secure your remote team with 3-layer protection.”
The best cyber security software resellers don’t compete on features. They compete on results.
Own the Stack
When you control onboarding, updates, and reporting, clients stop thinking about switching.
That’s why bundling VPNs and access control under your brand adds value. It keeps your client inside your ecosystem.
Compliance Is the Conversation Starter
You know what opens security budgets faster than a pitch? An audit.
Companies now have to meet standards like:
- PCI DSS
- HIPAA
- GDPR
- ISO 27001
- SOC 2
And when they need to tick boxes, you can be the one handing them the checklist.
Include:
- Encryption (VPN, SSL)
- Access logs
- MFA and identity controls
- Patch management
- User training and documentation
A VPN solution doesn’t just check a box—it helps prevent audit failures. That’s why security resellers who lead with compliance close deals faster.
How to Structure High-Margin Packages?
Forget à la carte. Clients don’t want choices—they want solutions.
Here’s an example bundle:
Remote Work Security Pack
- VPN access for all employees
- Endpoint protection (Windows, Mac)
- Password manager
- Monthly vulnerability report
- 24/7 support
Sell it per user. Keep your margins tight. And upsell add-ons like training, support tiers, and additional access locations.
Want a Fast Win? Add VPN as a Service
Still selling standalone tools? Add one that gives you instant differentiation.
A branded VPN lets you:
- Increase monthly revenue
- Strengthen compliance offers
- Build trust with secure remote access
- Deliver something physical: a downloadable client, branded to you
Most clients won’t question why you’re offering VPN—they’ll ask why you weren’t offering it sooner.
PureVPN White Label: A Ready-to-Go VPN for Resellers
If you’re looking for something high-margin, easy to sell, and fast to launch—this is it.
PureVPN White Label lets you:
- Offer VPN access under your own brand
- Control the pricing, packages, and support
- Launch on desktop and mobile instantly
- Manage users from a central dashboard
- Add a product clients are already searching for
You don’t need servers, devs, or security engineers. We handle the backend. You handle the brand—and the billing.
Final Takeaways
Security software reselling is no longer about passing along licenses. The ones who win in 2025:
- Package smart
- Own their brand
- Control their customer experience
- Add real value through support and access
And the easiest lever to pull?
Add a VPN.
It boosts compliance. It locks in your security bundle. And it increases your recurring revenue without complicating your backend.
If you’re serious about growing, selling VPN access under your brand is the easiest win you’re not using yet.