Voice over IP (VoIP) has transformed how businesses communicate. It’s flexible, scalable, and cost-effective. For resellers, it’s opened up a profitable opportunity to launch white-labeled communication services with minimal infrastructure.
But here’s the problem: VoIP alone is no longer enough to stand out.
In 2025, data privacy, remote access, and secure connectivity are just as important as voice clarity and uptime. That’s where VPN comes in.
This blog is for voice over IP resellers who want to offer more value, retain more users, and grow recurring revenue—without increasing operational complexity. If you’re ready to bundle privacy and communication under one brand, read on.
What Is a VoIP Reseller?
A VoIP reseller is a business or individual that resells internet-based phone services under their own brand. Instead of building infrastructure, they partner with VoIP platforms to deliver calling, texting, PBX, and UCaaS features to end users.
There are typically three types of VoIP resellers:
- White-label resellers – Sell VoIP under their own branding.
- Affiliate resellers – Refer customers and earn commissions.
- SIP trunk resellers – Provide business-grade connectivity to PBX systems.
Most successful VoIP resellers focus on niches—remote teams, startups, or industries like real estate and law. VPN services fit right into these markets because the same customers need secure internet access too.
Why Add a VPN Service to Your VoIP Business?
The VoIP space is competitive. Providers offer similar pricing, features, and even support. To stand out, voice over IP resellers need to offer something more — something that aligns with what their customers already value.
That’s where VPN comes in.
Here’s why bundling VPN makes business sense:
- Increased Revenue Per User
Adding a VPN upsell can increase your average revenue per user without adding major cost. A bundled communication and security package is more appealing and more profitable. - Higher Retention
When users rely on you for both VoIP and secure internet access, they’re less likely to churn. Bundling increases stickiness. - End-to-End Privacy
Voice is one thing, but data security matters too. With a VPN included, you help your users protect everything from VoIP calls to general browsing. - Low Overhead, High Return
With white-label VPN platforms like PureVPN, you get full control with no infrastructure to manage. It’s simple to sell, simple to scale. - B2B Alignment
If your VoIP business serves remote teams, SMBs, or international clients, VPN is a natural fit. These customers already care about secure access and data privacy.
Bundling also helps you reposition your brand—from “just a VoIP provider” to a full privacy and communication platform.
How Voice Over IP Resellers Can Bundle VPNs?
Adding a VPN to your product line doesn’t have to be complicated. If you already resell VoIP services, you’ve got the infrastructure to upsell privacy features. Here’s how to do it:
1. Bundle VPN in Onboarding Flows
During your VoIP setup process, add an optional step for customers to activate VPN protection. Position it as a “secure call and data” package.
2. Offer Multi-User Plans
Many businesses need VoIP + VPN for multiple employees. Create team bundles that include both services. This is especially useful for remote-first companies.
3. Market Use Cases
Customers don’t always know they need a VPN. Highlight practical use cases:
- VoIP over public Wi-Fi
- International calling with location masking
- Travel privacy for remote teams
4. Integrate in Your Dashboard
If you have a reseller panel or admin portal, include VPN activation and user controls right inside. This makes it easy for clients to manage both services from one place.
5. Use Geo-Specific Offers
Run targeted campaigns. For example: “Use secure VoIP + VPN in the UAE,” or “Call the US from China safely with bundled VPN.”
Bundling VPNs into your VoIP business isn’t just smart—it’s scalable, sticky, and simple.
Is Voice Over IP Still Worth It in 2025?
Absolutely—but only if you evolve.
VoIP is still in demand. But margins are tight. Competition is fierce. And customer expectations have changed. They don’t just want calls. They want secure access, encrypted sessions, and easy remote setup.
Bundling a white-label VPN gives you:
- A new product line
- A higher price point
- A more complete offer
Why PureVPN White Label Works for VoIP Resellers?
PureVPN gives you everything you need to launch VPN under your brand:
- Full white-label apps (no PureVPN branding)
- Reseller dashboard for users, plans, billing
- 6,500+ servers in 70+ countries
- Multi-device support (Windows, Mac, iOS, Android, browser)
- Easy onboarding, zero infrastructure to maintain
You’re already selling digital services. VPN is just one more tab in your dashboard—and one more line on your invoice.
Final Thoughts
If you’re reselling VoIP, you’re halfway there. You already have customers who care about remote access and secure communication.
Don’t let someone else sell them the privacy tools they need. Offer them a VPN. Brand it as your own. Grow your revenue, your retention, and your reputation.
Ready to bundle VPN with your VoIP business?
Start with PureVPN White Label