Selling VPN services isn’t just a side hustle anymore—it’s a full-fledged business model, especially when you’re targeting small businesses and remote-first teams. These companies are looking for security, compliance, and simple remote access solutions. If you’re offering VPN services—either as a reseller or through a white-label platform—this is your window to step in.
Let’s break down the opportunity, how to position it, and the exact steps to make it profitable.
Why Small Businesses and Remote Teams Are Buying VPNs in 2025?
The demand is real. It’s not just big corporations. SMBs are handling sensitive data, operating across borders, and letting staff work from home, coffee shops, or client sites.
Here’s what they’re struggling with:
- Data security over public Wi-Fi
- Geo-restricted platforms and remote logins
- Compliance requirements (think HIPAA, GDPR, PCI-DSS)
- Team access to internal apps outside the office
These aren’t optional problems to fix. They need solutions now. Selling VPN services directly addresses all of the above, without requiring the business to hire a full security team.
Who Can Start Selling VPN Services?
This isn’t limited to tech giants. In fact, the best VPN resellers are individuals or small firms that already work closely with SMBs.
You’re a good fit if you’re:
- An IT consultant
- An MSP (Managed Service Provider)
- A web agency or developer with security-conscious clients
- A tech influencer or affiliate marketer
- A B2B SaaS consultant adding VPN to your toolkit
If your clients trust you for digital tools, they’ll trust your VPN recommendation too.
Step-by-Step: How to Sell VPN Services Effectively
Selling VPN services doesn’t need to be complicated, but it does require structure. Here’s the blueprint:
1. Understand the Customer’s Risk First
Don’t pitch features. Ask the right questions:
- “Do your employees use public Wi-Fi?”
- “Have you had to deal with data breaches or phishing?”
- “How do you handle access control for remote staff?”
Make it about them, not the VPN.
2. Position the VPN as a Business Tool
You’re not selling a tech product. You’re offering:
- Encrypted access for client portals
- Secure login for remote teams
- Peace of mind for compliance audits
That’s what matters to small business owners.
3. Use Your Own Brand with White Label Options
Here’s where the VPN reseller white label model helps. Instead of directing clients to some random VPN company, you give them a platform under your own name.
They log in, see your branding, and experience a premium service—while PureVPN handles the backend infrastructure.
This adds trust and increases conversion rates.
4. Offer Bundled Services
Many resellers pair VPN with:
- Website hosting
- Device protection
- Remote access support
- Compliance consulting
By bundling, you’re no longer just trying to sell VPN service—you’re solving a complete business problem.
Common Mistakes Resellers Make (And How to Avoid Them)
- Selling only on price
Cheapest isn’t always best. Focus on trust, uptime, and encryption quality. - Overloading users with features
Stick to what they care about: security, privacy, remote access. - Ignoring post-sale support
The sale isn’t over when the invoice is paid. Be available. Onboard well.
How to Talk About Pricing Without Losing the Sale?
PureVPN offers flexible VPN wholesaler rates so you can set your own margins. That means you control how it’s sold and priced.
Some resellers offer:
- Monthly subscriptions
- Discounted yearly plans
- VPN bundled into a “remote security kit”
You don’t need to give it away to win. Package it smartly and you’ll get better margins and happier clients.
Tools That Help You Sell VPNs Better
As a VPN reseller, here are key tools you should be using:
- Prebuilt pitch decks
- Demo accounts for client trials
- Onboarding videos and user guides
- Email drip campaigns (automated follow-ups post-pitch)
- CRM systems to track leads
If you’re serious about selling VPN services, treat it like a business—not a side gig.
Why Our Reseller Model Works So Well?
Running your own VPN infrastructure is expensive and time-consuming. Think data centers, support, apps across devices, legal compliance… the list goes on.
With a VPN reseller model, PureVPN gives you:
- Your own branded platform
- Reseller dashboard
- Commission tracking
- 24/7 backend support
It’s your front-end. Our engine. Seamless, scalable, secure.
Final Thoughts
It’s about trust. Simplicity. Delivering solutions that help your clients feel safe, work better, and scale confidently.
And right now, SMBs and remote teams are actively looking for that.
PureVPN Reseller Program – Your Next Business Move
Whether you want to offer VPN under your brand or earn commission from every referral, PureVPN has you covered.
- Fast setup
- White label dashboard
- Global infrastructure
- No support headaches