Where to Find High-Quality White Label Digital Products

The white-label digital product market is growing at an excellent rate. Experts predict spending on digital products to reach $135 billion by 2024, considering that the need for digital solutions is rising rapidly in every other sector.

If you’ve ever asked yourself, “How do I launch an online product with low overhead but big margins?”, you’re in the right place. In 2025, smart entrepreneurs are tapping into white label digital products: ready-made software or digital tools built by someone else, rebranded by you, and sold under your name.

Done right, this model is faster than building your own SaaS, cheaper than dropshipping, and stickier than one-off info products. But it only works if you know how to pick the right product, vendor, and niche and avoid cheap “copycats” that tank your trust.

This guide breaks it all down. What these products really are. Where to find them. What to check before you commit. 

What Is a White Label Digital Product?

A white label digital product is a software, plugin, tool, or digital asset that’s built and maintained by a provider but sold by you under your brand.

You’re not just an affiliate sending clicks somewhere else; you control the pricing, the customer relationship, and the upsells. That’s a big reason white label digital products outperform simple affiliate links or generic reselling.

Key Benefits of Selling White-Label Products

White labeling digital products is a reliable way to add diversity to the product range, save time, and improve the bottom line for any business. Let’s take a closer look at the benefits of white labeling and how they can impact your business:

1. Quick Market Entry

Most new product launches take time to research, develop, test, and produce. White labeling skips most of these steps:

• How It Works: Businesses can take pre-existing, high-quality products from a provider, rebrand them, and immediately start selling.
• Competitive Edge: By avoiding long development cycles, companies can react quickly to market trends and get their products in front of customers faster than competitors.

2. Cost Savings

Creating a new product can be expensive. It takes a lot of money for research, design, and development. Opting for the best white label digital products ensures businesses save money while maintaining high quality. White labeling is a more affordable option:

• No Development Costs: The product is already built, tested, and ready to use, so businesses don’t have to spend money creating it from scratch.
• Better Use of Resources: Since businesses don’t need to focus on product development, they can spend their time and money on other vital areas, like marketing, customer service, or expanding their business. 

3. Focus on Core Strengths

Product development, upkeep, and improvement may consume a large amount of a business’s time and resources. By having the supplier fulfill these duties, white labeling enables companies to:

• Concentrate on what they do best: Marketing, selling, and providing good customer service.
• Streamline Operations: By outsourcing the technical or production aspects, companies can simplify their operations and focus on customer engagement.

4. Scalability

Scaling a business often means handling more demand, adding new features, or offering more products. White-label products are perfect for this, as they are easy to scale.

• Handle More Demand: Providers usually offer flexible pricing and support to help businesses grow.
• Add New Products Quickly: You can expand your product range by rebranding more white-label products from the same or other providers.
• Low-Risk Growth: Scaling with white-label products requires less investment than creating new products independently.

5. Brand Enhancement

Expanding your product range under your brand not only boosts revenue opportunities but also elevates your reputation:

• Build Customer Trust: Customers who see your brand associated with quality are more likely to trust and return for future purchases.
• Strengthen Market Position: By diversifying your offerings, you position your business as a one-stop shop for your customers’ needs.
• Increase Customer Loyalty: Customers who rely on your brand for multiple solutions are less likely to switch to competitors.

What Are Good Examples of White Label Digital Products?

You’ll see a huge range of options, but the winners usually fall into these:

Why White Label Digital Products Still Work in 2025?

Every serious reseller knows: if you want high margins, you skip shipping boxes. You sell something people can’t see but rely on daily. Digital products nail that.

A few stats to ground this:

• The global white label software market is expected to grow 14% YoY through 2027.
  
• The privacy SaaS segment, like VPNs, is one of the few B2B niches where retention stays above 80%.
  
• SaaS companies with white label programs often report partner growth that beats affiliate-only channels 3:1.

Where to Find White Label Digital Products?

Here’s what most “top 10 lists” don’t tell you — you don’t just Google “white label digital product” and buy the first thing. Smart resellers source from three routes:

Direct From SaaS Providers

This is the gold standard for software, especially for bigger niches like privacy. A provider like PureVPN doesn’t just hand you code; they maintain the backend, patch vulnerabilities, and keep you compliant. You handle the branding, sales, and customer support.

Why it works: Faster launch. No need to worry about scaling servers or fighting hacks. You pay for what you sell.

Private Label Marketplaces

Think of these as online storefronts for scripts, plugins, and templates.

Popular picks

• CodeCanyon: Templates and plugins for WordPress, ecommerce, SaaS add-ons.
  
• Creative Market: For design kits, web assets.
  
• AppSumo: Lifetime SaaS deals — some include white label rights.

Always check the license. Not every “commercial use” means full rebranding rights.

Free White Label Digital Products

Sounds too good to be true? Usually it is. You’ll find open-source plugins or outdated scripts. Good for testing demand, but they rarely offer real support, licensing clarity, or security updates.

Use them for early MVPs or internal demos, not as your long-term brand.

Freelance and Agency Networks

Freelancers and agencies can help create some of the best white label products tailored to specific business needs. Platforms such as Upwork and Fiverr connect businesses with experts skilled in areas like:

• Developing white label mobile marketing apps.
• Creating unique whitelabel websites.
• Crafting tailored white label blog content.

Open Source Platforms with White Label Options

Open-source platforms offer flexibility and affordability for businesses willing to invest in some customization. These platforms provide the foundation for creating highly tailored white label solutions. Examples include:

• WordPress: Allows you to customize themes and plugins to create unique websites or e-commerce platforms under your brand.
• OpenVPN: An open-source VPN solution that can be rebranded to provide privacy and security services.
• Odoo: Offers CRM and business management tools that can be modified to fit specific business needs.

How to Vet a White Label Vendor?

Before you sign anything, run through this quick check:

Top White Label Digital Product Providers: A Quick Table

Provider	Product Type	Branding Level	Support	Best For
PureVPN	VPN, Privacy SaaS	Full	24/7 Chat	Privacy, B2B, Tech Resellers
Rewardful	Affiliate Mgmt SaaS	Medium	Email	Memberships, SaaS Startups
CodeCanyon	Plugins, Templates	Varies	Forums	Freelancers, Small Agencies
Hootsuite	Social Media Mgmt	Medium	Email	Marketing Teams, Agencies
Post Affiliate Pro	Affiliate Software	High	Phone/Email	B2B SaaS, Agencies
LeadDyno	Affiliate Mgmt	High	Email/Chat	Ecommerce
Canva for Teams	Design Templates	Low-Medium	Self-Serve	Design, Social Creators
WhiteLabelShop	Generic PLR Ebooks	Medium	None	First-time Sellers
SendFox	Email Marketing	Medium	Email/Chat	Solopreneurs

PureVPN

If you’re serious about white label digital products in 2025, PureVPN is a strong choice for anyone who wants to resell privacy services. With a proven backend, your brand can offer secure VPN access under your own name — no server maintenance or compliance headaches on your side. This works well for agencies, B2B SaaS, and privacy-focused tech resellers who want a plug-and-play model and live support to back it up.

Rewardful

Rewardful is worth looking at if you want to offer affiliate management as a white label add-on. It’s designed for SaaS and membership sites that use Stripe. You get a partner dashboard, payout tracking, and simple branding options. It’s not for giant networks but works perfectly for early-stage SaaS brands or solopreneurs testing referral strategies.

CodeCanyon

CodeCanyon remains a popular marketplace for white label digital products like plugins and templates. It’s ideal for small dev shops or freelancers who want ready-made assets to customize and resell. Licenses vary, so check if you can fully white label each item — some are resale-friendly, others are for personal or single-client use.

Hootsuite

Hootsuite doesn’t offer true full white labeling, but its “Teams” plan lets agencies deliver social media scheduling and reports to clients under one roof. Your logo won’t replace theirs entirely, but for small marketing teams, it’s a smart way to expand services without building your own social dashboard from scratch.

Post Affiliate Pro

Post Affiliate Pro is a big name for affiliate management in the B2B space. Their software supports multi-level commission tracking, fraud detection, and deep customization, all under your own branding. It’s perfect for SaaS companies or agencies that want to provide full-scale affiliate programs without coding a system themselves.

LeadDyno

LeadDyno is another affiliate software that leans simple and quick to deploy. It’s popular for ecommerce sites and smaller businesses that want to run referral programs without hiring a dev team. You get good branding options, email support, and a clear dashboard that beginners can manage.

Canva for Teams

Canva for Teams isn’t fully white label — Canva’s branding stays — but it lets freelancers and small studios sell custom template kits as part of their digital offer. You can create reusable branded templates and resell them as packages, which works well if you’re targeting social creators or small business owners who need quick, quality visuals.

WhiteLabelShop

WhiteLabelShop sits at the basic end of white label digital products. It offers PLR ebooks, simple courses, and lead magnets you can put your name on. It’s a cheap way to test low-ticket info products or use them for list building. Support is minimal but for a first-time seller, the risk is low too.

SendFox

SendFox works for solo consultants or micro-agencies that want a branded email tool in their stack. You won’t get enterprise features, but it’s great if you want to offer newsletters or nurture sequences alongside other digital services. It fits nicely with a bundle model: combine it with a VPN, templates, or small SaaS tools for a simple recurring income stream.

Factors to Consider When Choosing a White-Label Provider

Selecting the right supplier is one of the most critical steps for a white-label business. The quality of their products directly impacts your business performance, customer satisfaction, and profitability. Here are the key factors to evaluate:

1. Product Quality

The success of your white-label business depends on the quality of the products or services you offer. Low-quality products can lead to unhappy customers, bad reviews, and lost sales. When checking a provider:

• Test the Products: Ask for demos or free trials to try the product yourself.
• Customer Reviews: Look for feedback from other businesses that have used the provider’s products.
• Consistency: Ensure the provider has a history of offering consistent, high-quality products.

2. Customization Options

You have to customize for branding to make the product appropriate for your business identity. Seek out those service providers that can allow you to:

• Add Your Logo: You can add your logo so that the product seems part of your business.
• Customizable User Interfaces: A provider that allows you to tailor the design and interface helps better align the product with your brand’s look and feel.
• Feature adjustment: There may be times when you would like to add features or disable some to better serve your market.

3. Support and Training

A strong partnership with a white label provider means excellent support and training for product integration and selling. Consider:

• Technical Support: The provider should be able to provide technical support at any time, especially when dealing with complex software or digital services related to cybersecurity tools.
• Training Programs: The providers who provide training sessions or detailed guides assist the team in understanding the product and addressing customer concerns accordingly.
• Account Managers: A dedicated account manager can streamline communications and address your requirements as quickly as possible.

4. Pricing and Profit Margins

Financial health is critical when choosing a white-label supplier. A good partnership balances the product cost and the price you sell it for. Consider these points:

• Upfront Costs: Some suppliers may charge a setup fee or subscription or use a pay-per-use model.
• Pricing Scalability: Check if the pricing can grow with your business.
• Hidden Fees: Ensure no surprise costs for features, updates, or extra services exist.
• Profit Margins: Consider how much you can profit after covering the product cost. Compare prices with competitors to ensure your margins are fair.

5. Reliability and Uptime

When selling digital products, reliability is crucial. If the system fails, it can damage your brand. To find the right provider, keep these factors in mind:

• Uptime Guarantee: Choose a provider with at least 99.9% uptime.
• Server Quality: Ensure they have robust servers that handle high demand without delays or crashes.
• Backup and Recovery: Make sure they have backup systems to avoid downtime and data loss.

6. Scalability

As your business grows, your needs will change. A good white-label provider should grow with you. Look for providers that can:

• Handle More Demand: Ensure they can support more users as your customer base grows.
• Add New Features: Check if they add new features to keep your business competitive.

7. Compliance and Security

Compliance and security are essential when dealing with sensitive data. See if the provider follows these:

• Data Protection: Verify compliance with legislation such as GDPR or CCPA.
• Encryption: Strong encryption to safeguard user data, especially on services related to VPN.
• Certifications: Go for those security-sensitive providers with necessary certifications, such as ISO 27001.

8. Reputation and Experience of Provider

A provider’s reputation and experience show their reliability. Consider:

• Years in Business: Experienced providers often offer better products and services.
• Client Base: Providers with a broad client base usually are more reliable.
• Reviews and Referrals: Read through online reviews or ask for referrals from other businesses using their products.

Best Practices in Selling White-Label Products

Selling white-label products is not about slapping your name on and calling it a day; there’s innovative work to do. Here are a few best practices:

1. Know Your Market

Selling white-label products requires an understanding of the target audience. Even the best product won’t sell if it doesn’t meet their needs. Here’s how to get it right:

• Market Research: Use surveys, focus groups, or online tools to understand your audience’s problems and purchase habits.
• Segment Your Market: Divide your market into needs-based or demographic segments to develop more precise products and marketing.
• Offer the Right Solutions: Go ahead and choose white-label products that solve your customers’ problems. For instance, small businesses need tools such as white-label marketing software or CRM systems.

2. Maintain Quality Control

Even if someone else makes the white-label product, you are still responsible for its quality. Keeping high standards is essential to build trust with customers:

• Test Products Regularly: Periodically check the product to ensure it works as promised.
• Monitor Customer Feedback: Ask customers for feedback and use it to fix issues quickly.
• Work with Reliable Providers: Partner with trusted white-label providers who maintain good product quality.

3. Invest in Marketing

Marketing is vital to selling white-label products. You need a plan to get your product in front of the right people. Here’s how to do it:

• Create a Marketing Strategy: Use social media, targeted ads, and content marketing to spread the word.
• Leverage Existing Channels: If you already have customers, tell them about your new products through email, newsletters, or social media.
• Highlight Unique Features: Show what makes your product different, like custom options, ease of use, or excellent customer support.

4. Provide Excellent Customer Service

Excellent customer service helps keep customers happy and makes them more likely to return. Here’s how to do it:

• Train Your Team: Make sure your team understands the product and can answer questions.
• Offer Multiple Support Channels: Provide chat, email, or phone support.
• Fix Problems Quickly: Solve issues quickly to show customers you care.
• Educate Customers: Provide guides or video tutorials to help customers use the product.

5. Build Trust Through Transparency

Being transparent and honest with your customers can build trust. Even if you’re selling a white-label product, being transparent is essential:

• Be Honest About What You’re Offering: Don’t oversell the product or make false claims.
• Show Provider Expertise: If the product is from a trusted provider (like PureVPN), mention it to reassure customers about quality.

6. Monitor Performance and Adapt

To stay ahead in business, you need to keep improving. Here’s how to do that:

• Track Sales and Metrics: Use analytics tools to monitor your products’ performance, the number of customers returning, and the amount of money you’re making.
• Listen to Feedback: Pay attention to common complaints or requests from customers and try to address them.
• Keep Up with Trends: The digital world changes quickly. Stay updated on new trends and updates so your products stay relevant.

How to Profit with White Label Digital Products?

Selling them is the easy part. Growing profitably is the craft.

• Niche down. Pick a focused problem: privacy for travelers, marketing dashboards for freelancers, etc.
  
• Bundle smart. Combine tools with upsells. A VPN + secure cloud storage. A CRM + done-for-you templates.
  
• Keep retention high. Digital tools do best with recurring revenue. Keep adding value so churn stays low.
  
• Listen to your users. Feature requests can make or break stickiness. A dead product won’t save your brand.

Conclusion

Finding high-quality white label digital products isn’t about grabbing cheap code and slapping your logo on it. It’s about knowing your niche, vetting your providers, and delivering a service people want to pay for month after month.

Start lean. Pick your partners wisely. And if you’re ready to tap into privacy, check out PureVPN’s white label program. You handle your customers. We handle the rest.

Ready to go? Let’s build your brand together.