What is White Label Pen Testing?

The 2023 Global Risk Report highlights that 95% of cybersecurity breaches are caused by human error, and cybercrime is expected to cost the world $10.5 trillion annually by 2025. For businesses, maintaining a secure infrastructure is paramount, but building an in-house cybersecurity team isn’t always feasible. This is where white label pen testing becomes a valuable solution.

White label penetration testing allows businesses to offer comprehensive security services without the need for an in-house team. This solution is ideal for companies that need to test the security of their digital assets but don’t have the time, resources, or expertise to conduct these tests on their own.

In this blog, we’ll dive into what white label penetration testing is, its benefits, how it works, and why businesses—especially those offering VPN services like PureVPN—should consider incorporating it into their offerings.

What is White Label Pen Testing?

White label penetration testing, also known as white label cyber security testing, involves a third-party cybersecurity provider performing security assessments under the branding of another company. It works by simulating real-world attacks on a company’s systems to identify vulnerabilities that hackers might exploit. A specialized team conducts the test, but the results and reports are branded with the hiring company’s name.

Penetration testing, or pen testing, aims to mimic the tactics of cybercriminals to assess the strengths and weaknesses of a company’s security infrastructure. In white label testing, businesses don’t have to conduct these tests themselves. Instead, they can outsource them to expert firms who rebrand the service under the client’s business name.

The core advantage of white label pen testing is that companies can provide these services to their customers without investing in their cybersecurity resources. This allows them to offer high-quality services with minimal overhead costs​.

Who is White Label Pen Testing For?

White label penetration testing is particularly useful for the following types of businesses:

1. Managed Service Providers (MSPs): MSPs often provide a range of IT services, but cybersecurity requires a specific skill set. Rather than building a cybersecurity department, MSPs can use white label pen testing to extend their service offerings, providing comprehensive security solutions to their clients.
2. Small and Medium-Sized Businesses (SMBs): Many SMBs lack the resources to hire full-time cybersecurity experts. By leveraging white label services, these businesses can ensure their systems are secure without bearing the cost of employing a dedicated team.
3. Consultants and Security Firms: Independent cybersecurity consultants or smaller firms may lack the resources to offer penetration testing. Partnering with a white label service provider allows them to offer a broader range of services under their brand​.
4. VPN Providers and SaaS Companies: For companies like PureVPN, which offers VPN services to secure internet connections, adding white label penetration testing can be a great way to deliver a full suite of cybersecurity solutions.

Benefits of White Label Penetration Testing

1. Cost Efficiency: The average salary for a penetration tester can range from $80,000 to $130,000 per year. Building a full-time cybersecurity team can be financially challenging, especially for small to medium-sized businesses. White label pen testing provides access to top-tier security experts without the expense of hiring in-house staff.
2. Access to Expertise: Penetration testing requires specialized knowledge and experience. White label providers have teams of experts who understand the latest cyber threats and vulnerabilities. By outsourcing, companies can tap into a high level of expertise that they wouldn’t have in-house​.
3. Faster Implementation: Developing a cybersecurity team from scratch can take months. White label pen testing allows businesses to quickly add cybersecurity services without the delay of hiring, training, and setting up infrastructure.
4. Scalability: Businesses can easily scale their cybersecurity services by partnering with a white-label provider. Whether a company works with 10 or 1,000 clients, the white-label service can be adjusted to meet the demand without overwhelming internal resources​.
5. Branding and Trust: With white label testing, businesses can deliver high-quality security reports under their brand. This strengthens the client’s trust in the company and builds credibility. Offering security solutions like penetration testing under your brand name can position your business as an expert in the field​.
6. Improved Customer Retention: Offering white label penetration testing can significantly enhance customer satisfaction by providing an extra layer of security. Businesses that proactively protect their clients’ systems from cyber threats build trust, resulting in long-term customer loyalty.
7. Regulatory Compliance: Many industries require regular penetration testing to meet regulatory standards such as GDPR, HIPAA, and PCI-DSS. White label pen testing helps businesses offer these services to their clients, ensuring they stay compliant without needing an in-house compliance team.
8. Competitive Advantage: Companies that offer robust cybersecurity solutions, including white label pen testing, can differentiate themselves from competitors. This enables them to attract new clients looking for comprehensive cybersecurity services, providing an edge in a crowded market.
9. Access to the Latest Tools and Techniques: White label providers continuously update their tools and methodologies to stay ahead of evolving threats. Partnering with a white label pen testing firm means businesses can leverage cutting-edge technology and stay one step ahead of cybercriminals.

White Label Pen Testing Process

The typical process of white label penetration testing follows several key steps:

1. Pre-Sales and Client Scoping: The white label provider helps the business identify which clients need penetration testing and what scope the test will cover. This is a crucial step, as it defines what systems or applications will be tested for vulnerabilities.
2. Execution of Penetration Test: The cybersecurity firm conducts the actual penetration test, simulating real-world attacks to assess the security of the client’s systems. This may include testing web applications, network infrastructures, and APIs for vulnerabilities.
3. Report Compilation: After the test, the white label provider compiles a report with the findings. This report details the vulnerabilities found, their severity, and recommended steps for fixing the issues. The report is branded with the business’s name and delivered to the end client as if it were created in-house​.
4. Post-Engagement Support: Once the vulnerabilities are identified, the white label provider often offers support to fix them. This may include working with the client’s IT team or conducting a follow-up test to ensure that the vulnerabilities have been properly addressed​.

What is a White Label Penetration Testing Platform?

A white label penetration testing platform is software that allows businesses to offer penetration testing services without handling the actual testing themselves. These platforms are designed to simplify the testing process, providing a seamless experience for the business and its clients.

Typically, a white label platform includes features like:

• Automated Scanning: Automated tools that scan for common vulnerabilities.
• Manual Testing: Expert testers who manually probe the system for weaknesses.
• Reporting and Analysis: Automated reporting tools that compile the results in an easy-to-understand format, which is branded with the business’s name.
• Client Management: Dashboards and tools for managing multiple clients, scheduling tests, and tracking remediation efforts​.

Such platforms are highly beneficial for businesses that want to scale their cybersecurity services without adding complexity. With everything managed by the platform, businesses can focus on client relationships and growing their service offerings.

Do You Need White Label Penetration Testing with PureVPN?

If you’re offering VPN services through a white label provider like PureVPN, adding white label penetration testing can enhance your cybersecurity offering. VPNs are excellent for securing data in transit, but they don’t protect against all types of attacks. A more comprehensive cybersecurity solution would combine a VPN service with penetration testing.

For instance, VPNs secure communications, but the underlying infrastructure may still have vulnerabilities that hackers can exploit. By offering white label penetration testing alongside your VPN services, you can ensure that your client’s systems are secure from multiple angles.

PureVPN’s white label service allows you to provide custom-branded VPN solutions to your clients. Adding penetration testing through a white label provider ensures that you can offer a complete cybersecurity package. This combination can make your business more attractive to clients who are looking for comprehensive security solutions​.

Conclusion

White label penetration testing is a smart, cost-effective way for businesses to offer high-quality cybersecurity services without the need for an in-house team. It allows businesses to meet the growing demand for cybersecurity while maintaining their own branding and building client trust.

From small businesses to large enterprises, white label penetration testing offers scalable, flexible, and expert solutions to address the increasing threat of cyberattacks. Partnering with a provider and incorporating this service into your offerings—especially when combined with a product like PureVPN—can help businesses deliver a comprehensive security suite that keeps clients safe from even the most advanced cyber threats.

As cybercrime continues to rise, offering penetration testing can not only secure your clients but also enhance your business’s credibility in an increasingly security-conscious market.