If you’re in the business of global mobile connectivity—whether you’re selling eSIMs, travel SIM cards, or building telecom products for international users—there’s a shift you can’t afford to miss.
Travelers today are not just buying data. They’re buying freedom, privacy, and security—especially as they move across borders, Wi-Fi networks, and digital jurisdictions.
That’s why bundling eSIM and VPN for travelers is quickly becoming the standard. Not an upgrade. Not a perk. A must.
If you’re a telco, travel tech brand, or eSIM reseller, this isn’t just a product enhancement—it’s a profitable strategic edge. Here’s why.
The Travel eSIM Market Is Growing—But So Is Its Commodity Risk
The travel eSIM segment is booming:
The number of eSIM users for international travel is projected to grow 440% by 2028 (Source: Juniper Research)
By 2030, 76% of smartphones globally will rely on eSIMs. (Source: GSMA Intelligence)
North America and Europe are saturated with travel-focused eSIM brands—dozens of which look, price, and operate the same
If you’re selling mobile data to travelers, you’re in a good market. But also a crowded one.
What do most providers compete on today?
- Price
- GBs
- Country coverage
- Occasional referral offers
None of those create switching costs. None deepen loyalty. And none let you expand into recurring SaaS revenue.
You need a lever that increases both perceived value and LTV—without building more infrastructure.
That’s where VPN bundling enters.
Talk to PureVPN White Label and see how other travel eSIM providers are using VPN to drive retention, pricing power, and recurring revenue—without building anything in-house.
VPN Is Already a Traveler Necessity—Just Not Sold by You
Look at your own customer behavior:
65% of international travelers use public Wi-Fi on trips. (Source: Kaspersky Lab International Travel Report)
40% access email or financial apps on unsecured networks. (Source: Avast)
1.5 billion internet users globally use VPNs—that’s 31% of all users. (Source: ExplodingTopics)
VPN usage doubled in China in 2024, despite regulatory restrictions (Source: VOANews)
In the U.S., VPN adoption is 42%. In Asia, it’s over 25% and rising.
A bundled product—a single eSIM card for international travel that includes VPN—isn’t just more valuable. It’s more profitable.
The Unit Economics of Bundled VPN for eSIM Providers
Let’s walk through the math with modest assumptions:
Base scenario:
- You have 50,000 monthly active eSIM users
- 20% opt into a VPN-included plan
- You charge $4/month for the VPN bundle
Results:
- 10,000 subscribers x $4 = $40,000/month MRR
- $480,000 in high-margin ARR
- 70% gross margin when white-labeling VPN infrastructure
- Minimal churn due to dual-service dependency
This isn’t speculative. This is what PureVPN White Label partners are seeing today.
If you’re selling eSIMs, you’re already serving VPN users—you’re just not monetizing them.
That’s the opportunity: own both the connection and the protection.
Get in touch to start bundling and boosting your revenue.
Bundled eSIM and VPN for Travelers: The Product-Behavior Fit Is Real
Why is this combination such a natural fit?
Because international travelers already juggle:
- Local SIMs
- Wi-Fi hotspots
- VPNs downloaded on arrival (if they’re not blocked)
- Country-specific censorship and app restrictions
- Weak or unencrypted public connections
You know what that looks like to a user? Friction.
You know what bundling solves? All of it.
The ideal product is:
- Downloaded before travel
- Activates seamlessly
- Includes secure internet access without toggles
- Works even in restrictive markets (e.g., China, UAE)
Travelers don’t want to manage five tools. They want one plan that just works everywhere.
When you deliver an eSIM and VPN bundle under one SKU, you’re selling simplicity, not complexity.
How the Best eSIM for International Travel Will Be Defined in 2025?
Features that used to be differentiators—like global coverage and affordable pricing—are now just table stakes.
The next wave of competitive eSIM providers will win by offering:
- Pre-installed VPNs
- Obfuscation and stealth modes for China
- DNS override for app functionality in restricted regions
- Always-on security without draining battery or slowing speeds
- Privacy-first compliance (zero-logs, GDPR, etc.)
This defines the best eSIM for international travel moving forward—not just connectivity, but protected, borderless access.
The Revenue Move PureVPN White Label Partners Aren’t Waiting On
PureVPN White Label partners already offering eSIM and VPN for travelers have seen:
- Up to 33% lower churn on VPN-inclusive plans
- 20–40% higher ARPU through bundle pricing
- Faster path to subscription billing and annual plans
- Stronger differentiation in a crowded comparison market
- Increased direct retention post-trip (travel → remote work → second trip)
And they did it without:
- Hiring a dev team
- Building new apps
- Running their own VPN infra
- Managing new compliance workflows
Use Cases You Can Monetize Immediately
| Use Case | Bundle Plan |
| Travel SIM for Digital Nomads | 10GB/month + VPN |
| Business Traveler SIM | 5GB + priority VPN routing |
| China-Ready Travel eSIM | 3GB + Stealth VPN (pre-installed) |
| Free eSIM with VPN Trial | 1GB + 7-day VPN access |
| Annual Secure Nomad Plan | 120GB/year + VPN + static IP |
These aren’t theoretical bundles. They’re already live with PureVPN White Label partners. They’re converting. And they’re being retained.
Conclusion
The traveler doesn’t want more apps. They want fewer problems.
You already sell connectivity.
Now it’s time to sell protection.
And make more money doing it.
With market demand rising and infrastructure available off-the-shelf, launching your own eSIM and VPN for travelers product is no longer a roadmap item.
It’s a competitive necessity.
Launch Your Secure eSIM Offering Instantly
You already have the users. The checkout flow. The traffic.
You just need the second product.
- Talk to PureVPN White Label
- Launch a fully branded VPN integrated with your eSIM
- Own the trust layer on mobile—and capture the margin that comes with it
It’s not about selling more GBs. It’s about owning the experience.