A software reseller program lets you buy or license software at discounted rates and resell it to end customers, often with options for white labeling, bundled services, and recurring revenue. The best software reseller programs help you build a sticky income stream without massive overhead.
Look around — 2025 is the year more businesses rethink how they sell software. Why? Because the days of one-time installs are over. Recurring revenue wins. So does low overhead.
Software reseller programs make this real.
Instead of building your own product, you get a ready-made solution with branding flexibility, partner training, and recurring commissions.
That’s what makes this list worth your time. From SaaS reseller companies to niche players with white label software to resell, this guide breaks down what works, what to watch for, and how to avoid the rookie mistakes no one else warns you about.
Quick Comparison Table — Top Software Reseller Programs 2025
| Program Name | Commission Rate | White Label Option | Support Provided | Best For |
| PureVPN – Reseller Program | Up to 50% | Yes (upgrade to white label) | 24/7 live chat & technical help | Privacy-focused resellers, MSPs, security consultants |
| Vendasta | 10–30% | ✅ | Full onboarding | Local marketing agencies, digital consultants |
| HubSpot Partner | 20–40% | ❌ | Extensive training | CRM and marketing service providers |
| Zoho Partner | Varies | ✅ (Zoho CRM Whitelabel) | Good community & direct support | Small business consultants, CRM resellers |
| Microsoft CSP | Varies | ❌ | Yes, enterprise-level | IT solution providers, MSPs |
| Salesforce Partner | Varies | ❌ | Full Salesforce ecosystem support | Mid-market/enterprise CRM specialists |
| Freshworks Reseller | 15–25% | ❌ | Onboarding & resources | SMB helpdesk and support resellers |
| Pipedrive Partner | 20–30% | ❌ | Partner training | Freelance sales consultants, funnel builders |
| SuiteDash | 20–30% | ✅ | Community-based & documentation | Small MSPs, agency client portals |
| Odoo | Varies | ✅ (self-hosted) | Community & dev partner help | Dev shops & custom ERP resellers |
| Bitrix24 | 20–40% | ✅ (self-hosted) | Yes | Agencies wanting all-in-one suite |
| Xero Partner | Varies | ❌ | Strong accountant network | Accountants & finance consultants |
| ResellerClub | Varies | ✅ | Yes | Hosting/domain resellers expanding their stack |
| Reply.io Partner | 20%+ | ❌ | Sales onboarding | B2B sales & outreach consultants |
| V2 Cloud | 20%+ | ✅ (hosting/VDI) | 24/7 tech support | Small MSPs offering cloud desktops |
| ActiveCampaign | 20–30% | ❌ | Well-documented partner training | Email marketing consultants & agencies |
What Is a Software Reseller?
A software reseller is any company or individual that buys access to software—usually in bulk—and resells it to customers under their own pricing and terms. Sometimes, the software is sold under the original vendor’s brand. Other times, the reseller white-labels the tool.
There’s a difference between resellers and affiliates. Affiliates just send traffic. Resellers manage the entire client relationship, including billing, onboarding, and support. They also take the risk. But the upside is control: more pricing flexibility, recurring revenue, and market differentiation.
You’ll also hear the term reseller software, which refers to tools built explicitly for resale: licensing dashboards, commission tracking, billing automation, and support ticketing. These platforms make it easier to scale without a dev team.
Software Reseller vs. SaaS Program vs. Affiliate Program
When you’re exploring the software reseller marketplace, it helps to know the difference between software reseller programs, SaaS programs, and affiliate programs. Each one generates revenue differently, but the level of effort and earning potential vary.
Software Reseller Program
A software reseller program means you buy software licenses at a discounted rate and resell them to customers for a margin. Many resellers use white label software to resell, so the product appears fully under their own brand.
This hands-on model gives you pricing flexibility, branding control, and often custom service add-ons. But you’ll usually handle customer support too. That’s why a clear software reseller agreement is key — it defines your margin, responsibilities, and profit structure. For agencies, MSPs, or consultants, reseller programs can deliver higher earnings if you bundle services or sell subscriptions.
SaaS Program
A SaaS reseller program focuses on selling cloud-based subscriptions like project management tools or CRMs. Instead of one-time license sales, you earn recurring revenue as long as customers stay subscribed.
It’s less hands-on than traditional reseller models — you won’t manage installations or updates. The vendor hosts everything. But your branding control is usually limited compared to white label software reseller programs. Still, the steady income and lower support burden make SaaS reseller programs attractive for building passive revenue.
Affiliate Program
An affiliate program is the simplest option. Affiliates don’t resell directly. They share referral links and earn a one-time commission for each sale. No contracts. No customer support. No reseller partner program to manage.
It’s a good entry point for passive income, but you lose out on recurring revenue or brand loyalty. Compared to software reseller programs free to join, the affiliate model pays less but requires almost zero involvement.
Pros & Cons of Software Reseller Programs
Pros
High Margins When Bundled
Reselling software on its own is fine. But the real profit shows up when you bundle add-ons — onboarding, consulting, and monthly check-ins. That’s how you turn a 15% margin into 40% or more.
Low Upfront Risk Compared to Building From Scratch
No dev team. No feature roadmaps. No months spent fixing bugs you didn’t see coming. A good software reseller program means you sell proven products right now, while focusing on client experience.
Flexible Pricing Options for Different Clients
Most SaaS reseller programs offer tiered pricing. You can resell starter plans to solopreneurs and scale up for midmarket companies. That means you’re not boxed in when a bigger opportunity shows up.
Great for Agencies, MSPs & Consultants
Resellers who already own a service relationship win big. They’re trusted advisors, so the upsell feels natural. White label software to resell under your brand takes this even further: you stay the hero, not the vendor.
Predictable Recurring Revenue
Good programs charge monthly or annually. You get the same. That’s predictable income you can reinvest — or just sleep better knowing your pipeline won’t dry up overnight.
Cons
You Depend on the Vendor’s Stability & Roadmap
Your biggest risk? The vendor. If they drop a feature, raise prices, or sell the company, you’re stuck explaining it to your clients. Always read the roadmap — and ask questions upfront.
Support Headaches Can Land on You
Most partners forget: you’re often the first line of defense. If the tool breaks, your clients call you. Good software reseller programs train you for this. Bad ones leave you scrambling.
Competition in Generic Categories
Selling yet another CRM without differentiation? Tough sell. This is where niche or stacked bundles (like pairing a CRM with privacy tools or an analytics add-on) keep you from the race-to-zero pricing trap.
Tricky Terms Can Lock You In
Some contracts have exclusivity clauses or hidden minimums. Miss your quota? You lose your partner status, or worse, your clients get stuck in a platform migration nightmare. Read every word twice.
How Software Reseller Programs Actually Work?
A good reseller partner program is more than just a commission.
You’re usually buying bulk licenses or paying for seats at a discount. You then resell those seats at retail or as part of a bigger consulting bundle.
Some software reseller programs free you from upfront costs by using an affiliate-style payout. Others, like SaaS reseller programs with white label options, give you brand control, but you’ll handle billing, onboarding, and support.
Keep this in mind: you want support, flexible contracts, and a clear path to scale. Good vendors offer a partner portal, marketing assets, and sales training.
Bad ones? They ghost you after sign-up.
Step-by-Step: How to Become a Software Reseller (Expanded)
Breaking into the world of software reseller programs isn’t complicated, but there’s more to it than just signing up for a partner link. The most successful resellers treat it like a real business, not a side hustle. Here’s what that looks like in practice:
Do Your Homework on Vendors
Start by researching multiple software reseller programs. Don’t just pick the first one with a shiny commission promise. Look for real partner reviews, check vendor roadmaps, and make sure they’ve been around long enough to back up their support claims.
Good questions to ask:
- Does this vendor have clear reseller partner program rules?
- Do they have a track record of paying partners on time?
- How do they handle product updates that could affect your clients?
Use communities like r/PureWhiteLabel to compare notes with other resellers — it’s one of the fastest ways to spot red flags before you sign anything.
Apply and Get Approved
Once you’ve narrowed down your shortlist, apply for the partner program. Some SaaS reseller programs have an instant signup, but the best ones usually want a quick chat or basic interview.
Why? They want to know if you can actually support customers. Expect a few onboarding questions about your target market, your experience, and whether you plan to white label software to resell or keep the vendor’s branding.
Tip: If a program says “no interview” but hides hidden quotas in the fine print, pause. That’s often a sign they care more about collecting your sign-up than helping you sell long-term.
Complete All Onboarding & Certification
A real reseller partner program will provide training. Take it seriously.
These onboarding sessions usually include:
- Product demos so you know the features inside out
- Sales enablement tips and pitch decks
- FAQs and support flow charts
- Basic compliance or licensing guidelines (especially if you’re reselling financial, healthcare, or data-sensitive software)
If they don’t offer clear onboarding? Rethink the partnership. You’re the one fielding first-line questions when clients hit snags, and you don’t want to learn on the fly.
Choose: White Label or Vendor-Branded?
This step makes or breaks your margins. Decide whether you’ll resell under the vendor’s brand or go full white label software to resell under your own logo.
White labeling usually costs more upfront. But you gain:
- Total control over the customer relationship
- Higher trust with your branding front and center
- The chance to bundle it with your own services, so you’re not just “reselling,” you’re adding value
For MSPs, SaaS consultants, and agencies, white label often wins — because you stay the hero, not just the middleman.
Go to Market — But Keep Clients for Life
Now comes the real work: marketing and selling. Create a clear plan for your launch. Use the vendor’s sales collateral, but tailor it for your niche. Do webinars, send email sequences, run paid ads if your margin allows.
But remember: a single sale means nothing if the client churns in six months. That’s why the best software reseller programs are built around sticky services. Offer onboarding help. Provide check-ins. Solve problems before they grow.
A simple retention funnel might include:
- Quarterly account reviews
- Small upsells (like extra seats or new add-ons)
- Bundled support contracts so you stay valuable
When you keep clients happy, your recurring revenue stacks. That’s the entire promise of becoming a reseller — and it’s how your side income becomes a serious line on your P&L.
2025 Trends You Should Know
The best software reseller programs don’t stand still. They evolve. And if you want to stay competitive, you need to know what’s reshaping the reseller landscape right now, not three years ago.
Niche Marketplaces Are Rising
Forget the days when only big-name players dominated reseller deals. In 2025, software reseller marketplace platforms are booming for niche categories.
Why? Smaller software vendors — think project trackers for construction, specialized invoicing tools, or tiny CRM add-ons — can’t always run giant partner programs. Instead, they plug into curated marketplaces that connect them with micro-resellers.
For you, this means more choice, faster onboarding, and a chance to test multiple tools at once without committing to huge volume. Expect to see marketplaces that bundle related products, so you can resell a whole stack rather than a single app.
For agencies and MSPs, this trend is gold — one contract, multiple revenue streams.
AI Automation Becomes a Selling Point
If you’re not selling software that does something smarter in 2025, good luck competing on price alone.
More vendors now build AI-powered features directly into their products — from predictive CRM scoring to auto-generated reports. That means you, as the reseller, can sell value. Not just a tool, but an efficiency boost.
Some SaaS reseller programs already highlight AI add-ons in their partner pitches because they know these are the features that justify premium pricing. Smart resellers bundle training on these AI tools too, which keeps clients loyal and cuts churn.
Keep your eyes open for white label software to resell that also bakes in AI. You stay ahead of the generic “me too” crowd.
Privacy-First Software Is the New Standard
The last few years proved that data privacy isn’t just an IT line item. It’s a buying trigger. In 2025, your clients — especially B2B midmarket ones — will ask tougher questions about compliance, security, and how their data is stored.
Resellers who can answer that — and prove it — will win more deals. That means picking software reseller programs that clearly show GDPR, CCPA, or industry-specific compliance. And if you’re bundling in your own services? Add layers: encrypted VPNs, secure DNS, or even password managers.
Clients want to know you’re not reselling a tool that’ll leave them exposed to fines or breaches.
Top 16 Software Reseller Programs (Updated for 2025)
1. PureVPN – Reseller Program
If you want to add a proven privacy solution to your stack — without building a VPN from scratch — PureVPN’s Reseller Program is the one to watch in 2025.
Unlike generic software reseller programs, PureVPN focuses on privacy-first infrastructure, which is in rising demand thanks to global remote work, compliance headaches, and tighter data security laws.
Here’s what sets it apart:
- No branding headaches: You resell under the trusted PureVPN name — no white label needed, unless you want to level up to our White Label VPN solution for full brand control.
- Attractive commissions: Resellers earn steady, predictable margins. Once your clients subscribe, that’s recurring revenue on autopilot — one of the most reliable residuals in the software space.
- Zero maintenance: You don’t need to worry about server upkeep, feature updates, or security patches. PureVPN’s tech and support teams handle it.
- Privacy market tailwind: With more companies adding remote teams, more individuals using public Wi-Fi, and privacy breaches hitting headlines daily, VPNs are no longer optional. That makes PureVPN an easy upsell for agencies, MSPs, and consultants who want to expand beyond typical software reseller programs free and generic SaaS tools.
Some partners use the VPN as a sticky value-add in bigger service bundles — like remote work packages, compliance consulting, or digital privacy offerings.
2. Vendasta
Vendasta is a well-known player among software reseller programs for digital agencies and local MSPs. It’s a true white label powerhouse: you get a branded client portal, an entire marketplace of ready-to-resell apps, plus built-in CRM and task management. Think listings management, reputation tools, social schedulers — all packaged under your logo. Many small agencies love Vendasta because they can bundle multiple SaaS services without having to negotiate 10 separate vendor contracts.
3. HubSpot Partner
If you want a recognized name to back you up, HubSpot’s reseller partner program is gold for consultants and digital marketing pros. It’s not white label — HubSpot’s brand stays front and center — but the tradeoff is trust. You get an entire academy of training, co-branded sales material, and incentive tiers that reward you as your clients grow. Many SaaS reseller companies use HubSpot as their anchor offer, then upsell custom onboarding, SEO, or funnel builds for bigger margins.
4. Zoho Partner
Zoho’s partner program is flexible enough for solopreneurs or boutique IT firms. You can resell modules for CRM, finance, HR, helpdesk, or the entire Zoho One suite. Plus, Zoho CRM whitelabel is an option if you go the self-hosted route. That means your logo on the dashboard, which is a big selling point if you want to build your brand’s stickiness. Their support community is strong, and the pricing structure makes upselling easy.
5. Microsoft CSP
A true giant for IT solution providers. The Microsoft Cloud Solution Provider (CSP) program lets you resell Office 365, Azure, Teams, and Dynamics. The margins aren’t always huge at first glance, but here’s the trick: you stack them with your own managed services. Many MSPs reselling Microsoft CSP licenses build stable recurring revenue by adding migration, backup, and security packages. Plus, Microsoft’s training and partner portals are battle-tested.
6. Salesforce Partner
Salesforce doesn’t even need an introduction. It’s the global leader in CRM. As a partner, you won’t get a white label option, but you do get access to an ecosystem that’s trusted by midmarket and enterprise clients alike. The learning curve can be steep, so it’s best suited for agencies and consultants who focus on CRM customizations, integrations, or vertical-specific setups. Done right, you become the long-term advisor, not just the deal closer.
7. Freshworks Reseller
Freshworks is a sweet spot for resellers who want something more modern than legacy helpdesk software. You can resell Freshdesk, Freshchat, Freshcaller, and more — all modular, easy to learn, and built for SMBs. Their onboarding is clean, their support team is responsive, and the user interface sells itself. Many resellers wrap Freshworks into SaaS reseller programs focused on customer service bundles for small companies who can’t afford huge suites.
8. Pipedrive Partner
Pipedrive is popular because it doesn’t try to be everything — it’s a simple, visual CRM designed for small and midsize sales teams. For freelance sales consultants or solo funnel builders, the Pipedrive reseller partner program is a no-brainer. It’s not white label, but you can pair it with your own coaching or sales automation services. Clients love the drag-and-drop pipelines, and you keep your margin on top.
9. SuiteDash
If you need white label software to resell that’s built for agencies, SuiteDash is an underrated gem. It combines CRM, client portals, project management, billing, and file storage — all under your logo. Many small MSPs and local marketing agencies use SuiteDash as the sticky core of their offer: one login for the client, recurring fees for you. Their community-driven roadmap keeps rolling out new features every quarter.
10. Odoo
Odoo is an open-source ERP that resellers love because of its modular approach. You can offer your clients everything from CRM to accounting to inventory management — all customized for niche industries. And because you can self-host, it’s fully white label. Many dev shops and IT consultants turn Odoo into a retainer goldmine: setup, custom modules, and ongoing support. That’s where your profit lives.
11. Bitrix24
Bitrix24 is the Swiss Army knife of software reseller programs for agencies that want more than just a CRM. Their self-hosted version is fully white label, so you keep your branding across CRM, task management, group chat, video calls, and a client portal. It’s popular in regions where businesses prefer on-premise solutions for data security. Plus, the pricing is flexible enough that even small MSPs can make the numbers work.
12. Xero Partner
For accountants, Xero’s reseller partner program is a no-brainer. You don’t just resell — you become your client’s go-to for bookkeeping, tax prep, and compliance. The margins come from advisory services, not just software seats. Their partner portal is strong, with easy dashboards to manage client files, submit returns, and stay on top of renewal dates. Many bookkeepers pair Xero with QuickBooks to cover all client types.
13. ResellerClub
ResellerClub is more focused on hosting, domains, and related digital products — but it’s a powerful bolt-on if you’re an agency wanting to expand your stack. You can bundle website design, hosting, and add-ons like SSL or email hosting. Their dashboards are intuitive, they have white label options for your storefront, and the support is solid. It’s not a pure SaaS reseller company play, but for some clients, it’s a smart upsell.
14. Reply.io Partner
If your clients do B2B outreach, they’ll care about Reply.io. This sales engagement platform helps automate cold emails, follow-ups, and call tasks. It pairs nicely with other SaaS reseller programs like CRMs or lead gen tools. The partner program is straightforward, with a 20%+ commission and training included. Many sales consultants use Reply.io to set up outreach campaigns, then charge for strategy and list building on top.
15. V2 Cloud
Cloud desktops are on the rise, especially for remote teams. V2 Cloud’s reseller partner program lets you offer fully managed desktops-as-a-service (DaaS) without building the infrastructure yourself. It’s especially handy for small MSPs serving industries like law firms, finance, or healthcare. V2 Cloud’s partner portal gives you white label options, 24/7 support, and usage dashboards, so you can stay in control while scaling up.
16. ActiveCampaign
ActiveCampaign is a workhorse for email marketers and automation geeks. While it doesn’t have a white label version, its partner program is well structured and offers generous commissions. You can resell ActiveCampaign alongside your own list-building, funnel-building, or copywriting services. Their training resources are excellent, so you can level up your sales pitch fast. A great choice if you want a sticky tool with proven renewal rates.
Conclusion: Pick Right, Profit Well
When you choose the right software reseller programs, you own the relationship, not just a cut of the sale.
Read the fine print. Build your retention stack. Add your brand if you can — that’s where the stickiness lives.
Want a low-overhead win? PureVPN’s reseller option lets you plug privacy into your offer without competing on price alone. Or level up with our white label VPN, fully branded under you.
2025’s all about control. Grab it.