Your metadata can provide third parties with a lot of personal information, such as your IP address, upload and download volume, and connection details. Scary, right? However, if you’re unfamiliar with the term, fret not! This article will discuss the nitty-gritty about metadata and why you need to protect it as a netizen:
Metadata is defined as information about other data. In simple words, its information that summarizes the data contained in web pages, files, documents, etc. Metadata can also be thought of as a description or explanation of what the data is, making it easier to find and work with specific instances of data.
Metadata is useful for cataloging and sorting things. This improves the accuracy and efficiency of many processes across the world. Metadata is ubiquitous in various industries like online retailing, information systems, music services, social media, and websites.
According to Wikipedia, the three main metadata types are:
Metadata is utilized in nearly all walks of life, including, but not limited to:
So, what does metadata look like? Let’s check out at a few examples:
When you take a photo with your camera, a variety of metadata is collected and stored along with it:
Blogs have standard metadata fields that are typically displayed before the introduction, such as:
All word processing software gathers some standard metadata for each document and allows users to add their own fields as well. Some common ones are:
Every book features a number of standard metadata both on the inside and outside. This includes:
Whenever you connect to the Internet, all your traffic and communications go through servers operated by your Internet Service Provider (ISP). This means they can monitor and log just about everything you do online. A good example is Australia’s data retention law, which has been considered one of the most intrusive data collection schemes in the world.
According to the legislation, ISPs and telcos are officially required to gather metadata on their customer’s communications. This includes:
You’ve got to admit, that’s a lot of information considering it takes considerably less to construct a person’s profile.
Your ISP has access to a wealth of data about you. It knows which websites you visited in the past, the order in which they were visited, the amount of time you spent on them, and more. With these details available, ISPs are able to paint an accurate portrait of your life.
Metadata is also sought after by advertisers and governments. Though it isn’t as sensitive or difficult to acquire as real data (such as your email’s contents), it allows them to build a profile of you for advertising and surveillance purposes.
If you’re concerned about your Internet privacy, you should protect your metadata, and the easiest way to do so is by getting a VPN. Once connected, all the data to and from your device is safeguarded using bank-grade encryption.
As a result, your ISP can’t tell what you’re doing online. They’ll only be able to tell that you’re using a VPN on your device, but that’s about it. The result? No ISP monitoring, no government surveillance, and no targeted advertisements!
Just follow these simple steps to hide your metadata:
The VPN you choose should have a tried and tested no-logs policy (like PureVPN), which means they don’t store logs pertaining to your online activities.
When your encrypted data makes its way to the VPN server, it’s decrypted to be sent to your intended destination. This is where the VPN service can collect your information.
Let’s face it – there’s no point in using a VPN to keep your metadata safe if the VPN itself stores connection or activity logs.
Metadata might seem like a difficult subject to understand, but hopefully this article has provided some enlightenment. This “data about data” allows third-parties to create a detailed profile on you even without having access to your messages or emails. Fortunately, you can enjoy top-of-the-line privacy protection by using a VPN.