what is internet privacy

What Is Internet Privacy & Why It Matters so much in 2019?

Internet privacy is becoming a growing concern these days for people of all ages. Companies track your behavior across websites to serve you highly relevant advertisements. Governments monitor every move you make to predict your behavior and control you better. And cybercriminals leave no stone unturned to steal your data for their nefarious purposes!

Internet privacy violations

Instant connectivity has changed the way we live and work for the better, but this convenience comes at a very big price: your privacy! That’s why it has become more important than ever for you to take responsibility for protecting your Internet privacy and personal information.

Read on to learn more…

What is Internet Privacy?

Internet privacy, also commonly referred to as online privacy, is subset of data privacy and a fundamental human right. Basically, it refers to the personal privacy that you’re entitled to when you display, store, or provide information regarding yourself on the Internet.

What is internet privacy

This can include both personally identifying information (PII) as well as non-personally identifying information, such as your behavior on a website. Without Internet privacy, all your activities are subject to being collected and analyzed by interested parties!

3 Common Internet Privacy Issues to Watch Out For

Now that you understand what is Internet privacy and its importance, let’s discuss the most common issues that surround your privacy online today:

1. Tracking

When you browse the Internet, you may have noticed those pesky ads following you where you go that are based on your earlier web searches or visits to websites. Well, that’s because your movements are tracked by websites, advertisers, etc.

internet privacy concerns

Cookie profiling and other techniques are used to track your overall activities online and create a detailed profile of your browsing habits. Some people may not mind having relevant ads being served up to them, but for others this is a serious invasion of privacy.

2. Surveillance

Some governments spy on their citizens online to supposedly assist law enforcement agencies. Take, for instance, the UK’s Investigatory Powers Act that authorizes mass surveillance and allows the government to legally monitor the Internet usage of its citizens.

cyber privacy concerns

Internet companies (ISPs), telcos, as well as other communication service providers are required to retain customers’ Internet connection records for a year, which can be obtained by government authorities and used in investigations – even if you’re not related to them in any way!

3. Theft

A staggering 17 million Americans have been affected by identity theft in 2017, according to Javelin Strategy. Cybercriminals use malware, spyware, and phishing techniques to break into your online accounts or device and steal your personal information to engage in activities like identity theft.

internet invasion of privacy

The victims of course end up losing most or all of their hard earned money, just because they didn’t exercise caution when it comes to opening attachments, instant messages, or emails from unknown sources.

4 Internet Behaviors That Impact Your Privacy

You’ve heard time and time again that online privacy and security is important, but do you actually do something about it? Most of us practice bad Internet hygiene and don’t even realize it, so don’t forget to avoid doing the following:

1. Using the Same Credentials for Multiple Accounts

Sure, it’s easy to remember and get things done online when you use the same credentials across your accounts. But if a cybercriminal is able to gain access into your one accounts, they’ll most likely get into the other ones as well.

2. Staying Logged into Websites

Not logging out of websites and having them remember your credentials is indeed convenient. However, it also leaves your online accounts and personal information vulnerable to anyone who uses or hacks into your device.

3. Using Services without Reading their Terms & Conditions

Never click “agree” until you understand what you’re getting yourself into. You wouldn’t want to legally grant companies and service providers access to all kinds of data. Then then sell this information to the highest bidder!

4. Opening Suspicious Attachments or Downloading Malicious Files

You should be careful when opening attachments in emails or on social media as they could contain malware and viruses. Similarly, always downloads files from trusted sources because it may result in a virus infection.

6 Ways to Protect Your Privacy and Security on the Internet

If you’ve made it this far, you’ve probably got a better idea of what Internet privacy concerns affect users. Now, you may be wondering “how do I protect my privacy online?” Well, here are some measures that should be followed:

1. Secure Your Web Browser

secure browser

Your browser is the main program you use to go online, so make sure that you take the necessary steps to secure it. After all, cybercriminals can take advantage of loopholes in browsers to access the personal data on your device. To protect your online privacy and security, we’d recommend that you follow the recommendations in our ultimate browser security guide.

2. Use a Virtual Private Network (VPN)

how VPN works

Using PureVPN is the best way to protect your Internet privacy. Not only does it change your IP address and assign you a new one based on the VPN server you’re connected to, but also protects your incoming and outgoing traffic with military-grade encryption. As a result, your online activities and personal information stays secure and private from snoopers.

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3. Keep Your Software Up-to-Date

protect your privacy online

If you leave vulnerabilities in your software, chances are that the bad guys will exploit them! Keep your operating system, browser, as well as other software (like Adobe Flash and Java) up to date to ensure that you don’t miss out on new features and security fixes. If you find it a hassle to manually apply updates, you can always use tools to automate your software updates.

4. Install an Anti-virus Program & Activate Firewall

staying safe online

You can keep your safe from harmful content on the Internet with a few simple precautions. A strong anti-virus program will keep your device free from all types of malware, such as spyware, viruses, Trojans, etc. You should also activate your firewall to keep unwanted network traffic at bay. The good news is that most operating systems come with it built-in.

5. Delete Cookies at Browser Exit

internet cookies and privacy

You should delete cookies regularly as they’re used by websites, advertisers, and other third-parties to track you online. While you can clear your cookies manually, you’re better off configuring your browser to automatically delete them at the end of the browsing session. If you don’t know how to, follow our guide to deleting browsing cookies automatically at browser exit.

6. Adjust Your Settings on Google, Facebook, etc.

online privacy and security

Take advantage of the options that are available to you. Big Internet companies such as Facebook and Google usually give you options to opt out of some, if not all, of their personalization and tracking. For example, you can manage your ads preferences on Facebook from here, while Google allows you to turn off ads personalization from here.

Internet Privacy FAQs

The following are answers to some of the most frequently asked questions about Internet privacy:

Is Internet Privacy Dead?

Yes, it sure does seem that way. Every time you browse the Internet, your privacy is under constant threat from cybercriminals, governments, and corporations who want to get their hands on your personal information. That’s exactly why it’s up to each one of us to protect our privacy and personal space on the Internet.

Why Does Internet Privacy Matter?

Take a second and imagine a world without privacy on the Internet, where all your activities and personal information such as medical records, bank balances, credit card information, and emails exist out in the plain open for anyone to see.

Still think you have nothing to hide? Probably not. Privacy matters because without it, the Internet becomes a less safe place for us to indulge in. After all, there would be nothing stopping what you do online from being entirely public.

Will the Desire for Internet Privacy Gradually Decrease?

The desire for privacy on the Internet is only going to increase with time. Why? Because our online activities are always being tracked and recorded by somebody – whether it’s the ISP, big internet companies like Google and Facebook, or government bodies.

As such, more and more Internet users are realizing the importance of protecting their privacy and personal data. This is evident from the fact that over the last few years, there has been significant growth in the use of VPNs and other anonymizing technologies.

What Countries Have the Toughest Internet Privacy Laws?

According to Privacy International, the following countries rank in the top 5 of the Privacy Index, meaning they give their citizens the most protection in terms of Internet privacy:

  1. Greece
  2. Canada
  3. Romania
  4. Hungary
  5. Argentina

What Are Some Interesting Facts Internet Privacy?

Here are a few important facts about Internet privacy that you should understand:

1. While many social media sites and search engines can be used free of cost, they often come at the cost of your Internet privacy as they track your browsing history and sell it to the highest bidder or use that information to show you targeted advertisements.

2. Private browsing doesn’t protect your privacy from entities that monitor your activities on the Internet. It only prevents your browser from recording information about you – third-parties can pretty much still see what you’re up to online.

3. Everything you do and everywhere you go on online has already been saved and archived by your ISP. Since they assign your IP address, your Internet traffic (what websites you’re visiting, which apps you’re using, etc.) can be seen by them as it goes through their servers.

Final Word

Privacy on the Internet is your basic right and you need to fight for it! By incorporating these Internet privacy tips into your daily lives, you’ll be able to protect your privacy online and browse with peace of mind, knowing that your personal information won’t fall into the wrong hands.

Resources:

1. The Verge

“How to increase your privacy online”, by Jacob Kastrenakes on Thursday, June 7, 2018.

2. The Next Web

“7 ways to protect your privacy on the internet”, by Morgan Slain on Tuesday, August 18, 2015.

Haris Shahid has a genuine passion in covering the latest happenings in the cyber security, privacy, and digital landscape. He likes getting out and about, but mostly ends up spending too much of his time behind a computer keyboard. He tweets at @harisshahid01

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