Password security isn’t just an IT task anymore—it’s a frontline defense for every organization. MSPs are now expected to deliver password management as part of their core services, not as an afterthought.
Why? Because clients expect it. From small businesses to enterprise teams, the need for secure, manageable, and user-friendly password systems is higher than ever.
But here’s the catch: most MSPs are already stretched thin. They can’t afford to tack on tools that drain time, inflate costs, or overload their team. That’s where reselling password managers to MSP clients comes in as a high-impact, low-overhead solution. This guide shows you how to do it—without adding complexity to your workflow.
What Is a Password Manager, and Why Do MSP Clients Still Need One?
A password manager is a tool that stores, generates, and autofills strong passwords securely. For MSP clients—especially small to mid-sized businesses—it fills the gap between reckless habits and the expense of enterprise IAM.
Clients may resist change. But once they see vaults locking down service accounts, enforcing complex credentials, and securing regulator‑level audit trails, the value becomes clear fast.
What Does It Mean to Resell Password Managers?
When we say “resell,” we don’t just mean recommending software and taking a referral fee. True reselling password managers to MSP clients means white labeling or bundling a secure, scalable solution that integrates with your existing stack. It becomes part of your offering, your billing model, and your ongoing support system.
And because today’s best password managers support centralized multi-tenant portals, onboarding new clients becomes easy. No need to run manual setups for every user. It’s plug, configure, and deploy.
What’s Involved in Reselling Password Managers to MSP Clients
When you’re reselling password managers to MSP clients, you’re not just pointing them at a vendor. You’re packaging a tech solution with your management and support:
- You license or white‑label the software.
- You onboard clients, set up vaults, policies, and MFA.
- You manage billing and support.
- You benefit from margin plus improved long‑term client retention.
You deliver real value, without building a full new service line.
Why This Is a No-Brainer Revenue Channel?
According to Bitwarden’s 2023 Password Decisions Survey, 79% of IT decision makers want their employer to require employees to use the same password manager across the organization, and 66% of respondents share passwords through a password manager.
This high adoption rate shows that password managers are widely trusted by those who understand digital security best, making them a strong recommendation for MSP clients.
Most MSPs are always seeking ways to increase their monthly recurring revenue (MRR). But traditional models often hit a ceiling—unless you’re charging for every little add-on. Reselling password managers flips that equation.
Here’s why:
- Clients already need the service.
- You’re already managing their IT security.
- You can upsell it easily with compliance requirements like HIPAA or SOC 2.
- You keep control while avoiding new infrastructure costs.
Benefits of Adding Password Management to Your MSP Services
- True recurring revenue: monthly or per-user fees just roll in
- Centralized control: Multi-tenant dashboards make management easy
- Security boost: Enforce complexity, MFA, audit logs—great for HIPAA/GDPR
- Ticket reduction: Far fewer “I forgot my password” support calls
- Competitive edge: Package your advanced control for applications engineering and industrial systems in your pitch
Top Use Cases and Where They Work Best
Think password managers are just for tech startups? Think again. Here’s how they’re solving real problems across industries:
- Healthcare: Complying with HIPAA while managing rotating shift workers.
- Law firms: Protecting confidential case data with secure password vaults.
- SaaS companies: Managing internal logins across development, marketing, and sales platforms.
- Retail: Reducing password reset tickets for seasonal staff logins.
Are password managers HIPAA compliant?
Yes. Many password managers used by MSPs—including those that meet Federation’s compliance checks—support HIPAA-level encryption, role-based access, and audit trails. That aligns with PHI protection standards required in regulated industries.
Why Legacy Password Habits Are Risky?
- Browser “autofill” is easy to breach if endpoints are compromised
- Shared logins and reuse cause cascading access problems
- MSP technicians often reuse credentials across clients, leading to high‑risk exposure
- Worst of all? Spreadsheet leaks and rogue staff
Adding a proper password manager locks that down with zero friction.
Handling Legacy Systems
You’ll meet clients who use older tools or non-browser-based apps. Solutions include:
- Secure vaults with network credentials
- Configuring remote desktop and service account usage
- Enforcing MFA when possible
- Educating clients that strong offline storage is safe
Providing options makes adoption easy, without the need for soul-crushing integrations.
Why Overhead Shouldn’t Scare You?
Many MSPs hold back, thinking this will overload their support team or involve complex installations. However, most modern tools are cloud-based, API-friendly, and designed with advanced control in mind for applications engineering and industrial systems.
So, what overhead are we talking about?
- No hardware dependencies.
- Minimal training required—most tools are intuitive.
- Pre-built templates and admin controls for deployment at scale.
Once set up, the ongoing effort is minimal. Clients manage their password storage, and you retain control as the administrator. Everyone wins.
Want to learn how other MSPs are growing by reselling password managers? Join the conversation in our Reddit community and see real examples in action.
How to Onboard Clients Without Adding Overhead?
Use this checklist:
Client Sign‑Off
- Discuss password audit
- Set policy (e.g., complexity, rotation)
Initial Setup
- Create vault
- Enable MFA and policy
- Install browser extensions and an app
Training Materials
- Client‑facing quick start PDF
- 5‑minute video guide
- Admin checklist
Ongoing Support
- Automated monitoring alerts (e.g., shared vault flag)
- Quarterly health checks
- Secure password resets via the manager
We do all this as part of your current managed support, because an easier setup means more clients sign up.
What is a catch with password managers?
There isn’t one if you choose wisely. Quality tools avoid vendor lock‑in, support vault exports, and offer admin controls for keys. The only caveat: ensure clients understand backup and offboarding processes. It’s part of your setup, but easily teachable.
Pricing & Revenue Playbook
Here’s how to monetize password managers without creating billing chaos:
- Bundle It: Add it to your core security package.
- Tiered Plans: Offer a basic free tier with paid upgrades.
- User-Based Pricing: Charge per user/month, just like email or antivirus.
- Annual Licenses: Offer upfront discounts to improve cash flow.
If you’re smart about packaging, it becomes a powerful upsell tool without bloating your workload.
Pricing + Packaging Strategies
| Model | Description | Benefits |
| Per-user | $1–3/user/month | Simple, scales with client growth |
| Per-client flat fee | $50/month | Predictable revenue, easy billing |
| Bundled services | Bundle with VPN, endpoint monitoring | Offers more value, strengthens accounts |
Offer a 30‑day free trial—aka Reselling password managers to MSP clients free—so people can try it at no risk. Trial-to-paid conversions run 60–75% when setup is smooth.
Want direct advice from MSPs already doing this? Follow us on LinkedIn to get weekly updates, pricing models, and partner wins from around the world.
Best Features in a Password Manager for MSPs
So what’s the best password manager for MSP environments? You need something that checks all the following boxes:
| Feature | Why It Matters |
| Multi-tenant Admin Panel | Manage multiple clients with one login |
| Role-Based Access Control | Assign permissions at user and group levels |
| Compliance Support | HIPAA, GDPR, SOC2, and CCPA ready |
| Secure Sharing | Collaborate without exposing plaintext credentials |
| Audit Logs | Know who did what, and when |
| 2FA and SSO Integration | Easy to enforce strong identity access management |
If you’re serious about scaling securely and need a tool built specifically for MSP workflows, PureVPN’s white label password manager gives you everything you need: multi-tenant control, branded client dashboards, compliance-ready architecture, and easy onboarding. It’s designed for resellers who want to offer enterprise-grade security without extra support overhead.
Client Onboarding Playbook
Here’s a short onboarding blueprint MSPs can follow to roll out password management to clients quickly:
- Assess their existing password storage practices.
- Deploy your password manager from your partner portal.
- Create user groups with access controls.
- Run a 30-minute training session.
- Deliver a simple cheat sheet or video for reference.
- Schedule periodic usage audits.
This playbook keeps things lean while ensuring your client understands how to use the tool effectively, without needing to ping your support team.
Dealing with Common Objections
Here are a few pushbacks you might hear from clients—and how to counter them:
- “It’s just another tool to learn.” → “That’s why we handle the setup and provide your team with a simple walkthrough.”
- “I already use browser-based passwords.” → “That puts you at risk. Password managers encrypt your data and prevent phishing.”
- “What if I forget the master password?” → “We help you set up secure recovery procedures and admin overrides.”
Resistance is natural. However, it drops off quickly once clients experience a faster and smoother login experience.
Offboarding & Portability Guide
Exit cleanly:
- Export vaults in CSV/JSON
- Deactivate vault access but let clients retrieve data
- Document handover and get a signing acknowledgement
- Retain logs for the audit trail
We teach this in onboarding, so every exit stays smooth and professional.
KPIs to Track Success
Your MSP dashboard should show:
- Vault adoption rate (users using the vault actively)
- Reduction in password resets
- Compliance policy adherence
- Client satisfaction improved
Real metrics make selling easier in renewals and upsells.
Future Trends in Password Management
Watch for:
- Password‑less logins (WebAuthn, biometrics)
- AI‑driven breach detection
- Managed vaults inside SSO providers
- Blended packages: VPN + password manager + threat hunting
That’s why MSPs should start client conversations now, not later.
How to Integrate With Other Services?
Password managers aren’t a standalone product. They integrate with:
- SIEM tools for alerting on access anomalies
- VPN services like PureVPN for secure remote access
- Ticketing systems to reset credentials automatically
- Directory services like Azure Entra ID or Okta
When done right, it becomes part of your security suite, not a separate add-on.
Why Pair With VPN Reselling?
Selling password management on its own is strong, but bundling it with VPN services gives MSPs a real edge.
With PureVPN, you can offer both under your brand. That means:
- End-to-end credential protection across devices and networks
- Identity security backed by encrypted traffic and zero-knowledge storage
- A single, white-label support and billing system
- Smarter upsells with less friction for clients
With PureVPN’s bundled VPN and password manager platform it makes it easy to deliver a complete security suite without juggling multiple vendors or licenses. It’s a clean value-add—and a sales enabler your MSP business shouldn’t overlook.
Conclusion
Reselling Password Managers to MSP Clients is a rare opportunity: no extra overhead, immediate security wins, recurring revenue, and better support efficiency.
Pair it with your white-label VPN, and you deliver a true modern security stack.
PureVPN’s reseller platform lets you bundle both under your brand, with turnkey onboarding and support. Secure password managers and VPN services without reinventing operations—just smart selling.