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Have you ever wondered why the stranger you ran into pops up on your Facebook as a friend suggestion?
Facebook Friend Suggestion works in a way that may be considered invasive and creepy by many, especially since the service is ill-famed for tracking users’ data and location, which advertisers can target.
Location tracking seems to be the primary source of friend suggestions, previously known as “People You May Know,” among other common factors like phone contacts, mutual friends, and your friend’s list on other social network apps.
Facebook’s suggested friends algorithm enhances your experience by recommending potential connections based on various factors.
Facebook considers user interactions, such as friend lists, mutual connections, and shared interests, to identify people likely to have meaningful connections with you.
Moreover, the algorithm also considers machine learning techniques to improve its accuracy over time. It also finds side communication with suggested friends, considering friend requests, message exchanges, and other interactions.
It also aims to align people with their social preferences and activities.
Facebook suggests friends based on common connections, shared interests, and mutual friends.
Facebook looks at your existing friend list and identifies people with connections with your friends. It also takes into account shared hobbies or interests and considers your location.
The goal is to recommend people you might know or have something in common with, making expanding your social circle on the platform more accessible.
A couple of days ago, I came across an intriguing case where a man got robbed. The person who stole his smartphone, along with his wallet, which had the man’s personal information, appeared in the man’s Facebook feed under the ‘suggested friends’ section.
The culprit currently sits in jail, which is excellent, but now this sparked a question in my mind. Isn’t that strange? This led me to do some research with my colleague, who is a cybersecurity expert.
After a couple of days of investigation with our colleagues, these are the two possible scenarios that made the most sense:
Furthermore, Facebook is also notorious for suggesting users who have no mutual friends, no common interests, or shared the same physical space, which prompts me to think that the Facebook app could be using mass surveillance amongst other technologies tracking every movement of its users.
Colin Ma, Director of Engineering at Finli, studied Facebook’s Friend Suggestion algorithms for 6 months in a lab at his university, and this is what he has to share:
It’s not a coincidence that the man who robbed the gentleman showed up – one thing that Facebook uses is geolocation to suggest matches. Since they were right next to each other for a certain amount of time and it was just them two, the algorithm guesses that they had some sort of relationship, and thus prompted the idea that they are friends.
Source: Digital Software Products
Pro Tip 1
You can choose to allow or disallow Facebook to track your location even when you’re not using the app with the ‘Background Location’ option.
Given Facebook’s recent scandals, I would recommend you keep it turned off.
Unfortunately, this seems to be true. Facebook has recently admitted to tracking its users’ even when they have their location tracking disabled.
How, you may ask?
Well, they use an approximating mechanism based on information shared and activities performed on Facebook’s services. Moreover, Security Boulevard reported that shady tracking firms are selling your GPS location history.
Is it impossible to hide your location when using social media then?
Pro Tip 2
You can spoof your location and let them think you are sitting at the other end of the world. Check Your IP once you have chosen a location of your choice, you will notice that your IP has changed.
OR
If you’re privacy-aware and tired of being under 24/7 Surveillance by Facebook and don’t want to see those faces again and again, you might consider deleting/deactivating Facebook Messenger or deleting your Facebook account altogether. You can also get rid of those annoying people by blocking them from Facebook if you don’t want to delete your account for this sake.
Subscribing to PureVPN 7-Day trial for just $0.99 enables you to maintain your online anonymity.
Facebook has never disclosed that it suggests friends based on who has searched for your profile. The suggested friends are based on shared friends, same groups, engagements, and other influences.
Yes, Facebook may suggest friends based on your phone contacts. The platform can sync with your phone’s contact list to identify individuals in your phone’s address book.
If someone in your contacts has a Facebook account and has shared their contact information with the platform, they may appear in your suggested friends list.
Yes, Facebook’s suggested friends feature considers your location. The algorithm finds geographical location as one of the factors when recommending potential friends.
Facebook’s friend suggestions are primarily based on factors within the Facebook ecosystem, such as mutual friends, shared interests, and location.
While Facebook may integrate with third-party apps and services, friend suggestions remain within the platform.
To stop Facebook friend suggestions:
– Click the top-right arrow and go to Settings.
– Choose “Notifications” on the left.
– Click “People You May Know.”
– Toggle off specific suggestion types or all notifications to stop friend suggestions.