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PureVPN has once again completed the accreditation process for the Internet Infrastructure Coalition’s VPN Trust Initiative (VTI), earning the VPN Trust Seal.
At a time when 86% of U.S. adults say data privacy is a growing concern and 68% of consumers worldwide worry about how their personal information is used, this accreditation provides independent assurance that PureVPN’s operations meet the highest standards in security, privacy, transparency, and ethical practices. It also reaffirms our commitment to engineering‑led safeguards in user privacy, device security, and identity and access management (IAM).
As privacy regulations expand – covering 65% of the global population by 2023 and reaching 75% by the end of 2024 – verified compliance is no longer optional; it’s essential. Choosing an independently accredited VPN like PureVPN ensures your digital freedom is backed by verifiable, industry‑driven best practices.
Why Independent Accreditation Matters
Digital threats are increasingly sophisticated, and users demand more than promises. The VPN Trust Seal offers:
- Independent verification of no‑logs policies and minimal data collection.
- Transparent advertising practices, ensuring claims match real‑world performance.
- Continuous oversight, with unannounced audits to confirm compliance.
When nearly 23% of global internet users employ a VPN, and 42% of Americans rely on VPNs for personal security, having an accredited provider means choosing one that’s been held to strict, industry‑backed benchmarks.
The Five Principles of the VPN Trust Initiative
Led by the i2Coalition, the VPN Trust Seal accreditation program evaluates providers against five core principles:
- Security: VPNs will use the necessary security measures, including strong encryption and authentication protocols, to appropriately address the risks.
- Advertising practices: Given the complexity and different use cases for VPNs, claims must not mislead.
- Privacy: VPNs should keep as little data as they deem necessary to provide the service, and only produce data to law enforcement when legally required.
- Disclosure and transparency: To drive trust, member companies must take steps towards informing users and the public about their actions and procedures.
- Social responsibility: VPN providers will promote VPN technology to support access to the global Internet and freedom of expression.
By meeting these stringent criteria, PureVPN not only reinforces its position as a leader in the VPN industry but also provides users with the assurance that their online activities are protected by a service that prioritizes ethical practices and user rights.
The Growing Importance of VPN Services
According to Cisco, 94% of organizations report that customers wouldn’t buy from them if data protection was inadequate, underscoring consumer expectations for accountability. Only 29% of consumers find it easy to understand how companies protect their data, highlighting the need for clear, honest communication. Besides this, the average cost to manually process a single data subject request is $1,524, demonstrating the real‑world impact of handling privacy rights.
The demand for reliable VPN services has surged in recent years. According to recent studies, over 1.6 billion people worldwide utilize VPNs, with 46% of Americans relying on them for secure internet access. This trend underscores the increasing awareness and concern over digital privacy and the need for tools that offer advanced protection against cyber threats.
Furthermore, the global VPN market is experiencing significant growth, projected to reach approximately $358.64 billion by 2032, growing at a CAGR of 22.04% from 2023 to 2032. This expansion reflects the escalating demand for secure and private internet access across various sectors.
As the adoption of VPN and the need for privacy-first led solutions rise, so do consumer expectations. Accredited providers, such as PureVPN, meet both regulatory demands and user trust requirements.
What This Means for You
Choosing PureVPN means you’re aligning with a service that:
- Has independent verification of privacy, its no‑logs policy, and security practices.
- Communicates accurately and transparently about features and limitations.
- Alignment with global best practices and evolving data‑protection regulations.
- Advocates for users’ right to private, open internet access.
PureVPN’s Ongoing Promise
Earning the VPN Trust Seal is not a one-time achievement for PureVPN; it signifies an ongoing commitment to excellence. The company continuously invests in enhancing its infrastructure and services, including:
- Regular implementation of advanced security protocols (WireGuard, OpenVPN) and regular system upgrades.
- Maintain always‑on audit provisions, allowing for unannounced evaluations to ensure compliance.
- Publish clear transparency reports in our Trust Center.
These initiatives demonstrate PureVPN’s dedication to not only meeting but exceeding industry standards, thereby providing users with a service they can trust.
Final Note
As data privacy remains top of mind, backed by the fact that 68% of consumers globally are very or somewhat concerned about online privacy, PureVPN’s seal ensures you’re choosing a partner committed to your digital safety and freedom.
PureVPN’s 2025 VPN Trust Seal accreditation is more than a recognition – it’s your guarantee of data protection excellence in a complex digital landscape. Visit the PureVPN Trust Center to learn more about our security practices and our ongoing efforts to build user trust.
Also, stay connected to PureVPN Blog for more updates on digital security, industry standards, and how we continue to safeguard your online freedom.
Stay secure. Stay private. Trust PureVPN.
