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Swipe right for success: Are Instagram and TikTok transforming online job search?

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PUREVPNSwipe right for success: Are Instagram and TikTok transforming online job search?

Gone are the days when people used social media solely for sharing special moments and connecting with loved ones. Now, thanks to TikTok Resumes and Instagram portfolios, social media platforms have evolved into powerful tools for professional networking and online job search. 

While LinkedIn and Indeed continue to be among the top job search sites, an increasing number of young professionals are completely forgoing traditional resumes in favor of visual ones, essentially transforming the career-building landscape.

Social media resumes are also reshaping the concept of personal branding – in a good way. They are much more than a selection of intelligently placed keywords on a Google Doc. Instead of simply focusing on educational background and work experience, these innovative resumes allow potential candidates to highlight their creativity and other soft skills. It’s not only refreshing but also a smart way to stand out from the rest of the applicants. 

Let’s take a closer look at how Instagram, TikTok, and other platforms are revolutionizing recruitment.

TikTok Resumes: A game-changer for job seekers

Are 60 seconds enough to make a lasting impression on a recruiter? Well, if you play your cards right, it could be your golden ticket to get noticed in a crowded job market. 

In 2021, the creative minds at TikTok introduced TikTok Resumes, which allowed users to craft short video resumes showcasing their skills, personality, and why they’re the perfect fit for the job. Considering Gen-Z treats TikTok as a search engine, this innovative feature was deemed a game-changer for those looking for a job. 

TikTok also teamed up with some of the most renowned companies, such as Chipotle, Target, WWE, Shopify, Movers+Shakers, and more. The entertainment platform encouraged job seekers to apply for positions at these corporations with TikTok video resumes – and the success stories speak for themselves.

While industry experts and researchers were quick to point out the drawbacks of using TikTok resumes (racism, ageism, and sexism, to list a few), one can’t deny that these unique elevator pitches presented an interesting approach to job hunting. After all, a traditional resume can’t show off your creativity, communication skills, and a bit of your personality like a well-crafted video, can it?

Instagram portfolios: Showcasing skills in a visual world

Instagram is no longer just a place for sharing selfies and picturesque sunsets. Aspiring professionals have lately been using the platform to draw the attention of potential employers by turning their profiles into creative showcases.

The latest statistics show that nearly 84% of companies use social media for hiring purposes, which makes Instagram a great space for those who want to expedite their online job search. 

Apart from showcasing their portfolio, job seekers can also use the app to create short videos highlighting their skills and accomplishments. From graphic designers showing off their latest designs to budding chefs showcasing their culinary creations, Instagram offers a canvas to display one’s expertise without any additional cost. With relevant hashtags, one could also amass a legion of followers and build their brand. 

Furthermore, research indicates that Instagram continues to be the most preferred platform when it comes to influencer marketing. Professionals who use this platform to find jobs are also more likely to secure interviews compared to those who solely rely on traditional methods.

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YouTube video CVs: Adding a personal touch to job applications

While YouTube has long been known for viral videos, it’s quickly becoming one of the best job search engines. In a job market flooded with lengthy CVs and highly optimized cover letters, a video resume on YouTube can help you stand out from the rest of the applicants.

As discussed above, video resumes give you a chance to be more than just words on a page. You can show off your personality, creative skills, and a spark of enthusiasm that might not shine through on paper. This stands especially true for fields like marketing, sales, and media, where presentation is key.

Uploading video resumes on YouTube not only allows job seekers to tell their story but also provide HR professionals with an opportunity to size up a potential candidate. It is also important to mention that creating these resumes is pretty easy. All you have to do is keep it real and professional. Make sure the video is short, sweet, and tailored to the job you’re aiming for – because when done right, it can simplify your online job search and have a huge impact on your career trajectory. 

On a final note

To conclude, online job search is nothing like it used to be. While many professionals still use LinkedIn and Indeed to connect with recruiters, an increasing number of young individuals are migrating towards TikTok, Instagram, and YouTube to draw the attention of potential employers by showcasing their skills and personalities. However, we are yet to see if the trend of social media video resumes is here to stay or if it’ll fade away like another fad.

Stay connected to PureVPN Blog to learn more about the latest social media trends. You can also check out our Facebook and Twitter to stay up-to-date on cybersecurity news. 

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