smartwatch privacy concerns

Does your smartwatch make you an easy target for cybercriminals?

4 Mins Read

PureVPNDoes your smartwatch make you an easy target for cybercriminals?

In this age of constant surveillance and online tracking, could your smartwatch be compromising your privacy? 

Unfortunately, the answer is yes. 

According to the latest statistics, the smartwatch industry is expected to generate nearly $45 billion in revenue by 2023. In addition, about 300 million units will be shipped in the same year, which means the number of smartwatch users will see a substantial increase as will the amount of confidential data present on these devices.

The nifty smart device on your wrist not only keeps an eye on the time and your heart rate but also poses a risk to your digital footprint. It tracks your every move, from your steps and your sleep patterns to the number of times you go over your calorie count for the day.

While these features may seem like a futuristic fitness dream, they also present a potential Pandora’s box of privacy concerns.

Here’s what you should know about it. 


What are the top smartwatch privacy concerns?

Let’s look at some of the most significant smartwatch privacy concerns:

Data collection

Your smartwatch collects vast amounts of information about you, including your name, age, gender, email address, IP address, likes and dislikes, location history, purchases, health data, and much more. This sensitive information is used to not only improve your digital experience but also to create targeted ads, which could feel invasive. Not to mention, if this data falls into the wrong hands, it could lead to severe financial and emotional distress. 

Online tracking

If you are concerned about your digital security, you should know that data mining companies not only gain access to the information you provide during the sign-up process but also track your online and offline activities. Since your smartwatch is on your wrist for an extended period, it tracks various data points ranging from online activity to live location and biometric data. In other words, this device tracks your every step and heartbeat, which raises concerns about online privacy.  

Data breaches and leaks 

Did you know that there were more than 1,800 cases of data breaches and leaks in 2022, affecting more than 422 million individuals?

Since smartwatches hold tons of sensitive information, a data leak could potentially expose personal details like name, address, and social security numbers; health information such as calorie intake logs; and financial information ranging from bank account details and purchasing history. If your smartwatch also provides remote access to the smart devices in your home, a potential data leak could have a dire impact on your lifestyle. 

Hacking and other cyberattacks 

Like your smartphone and laptop, your smartwatch is also susceptible to a plethora of cybersecurity threats, including malware and phishing attacks. Hackers may exploit 

technical vulnerabilities, such as Bluetooth technology or outdated software on the smartwatch, to gain access to the sensitive data stored on your device. They could also compromise your online privacy by intercepting notifications from connected devices or they may infect it with malware for undetected data harvesting. 

Read more: How to protect your privacy online with simple tips and tricks


How to improve smartwatch privacy and protect your data?

Here are some of the most effective ways to boost your smartwatch privacy:

Block unauthorized pairing

One of the best ways to protect your smartwatch data is to block unauthorized pairings. Enabling the Activation Lock setting on your device will keep unwanted guests from reactivating your device without your consent or accessing your confidential information, thus ensuring you are in complete control of your digital lifestyle. Many of the top brands offer this feature in their smartwatches, so make sure to check if your device has a similar mechanism before purchasing it. 

Two-factor authentication

Add an extra layer of protection to your device with two-factor authentication or 2FA. This security feature adds a follow-up confirmation to another device, ensuring you can access your smartwatch. Although most smartwatches offer the option to set up two-factor or multi-factor authentication, it is suggested to double-check your device before taking the plunge and locking down your purchase. 

You can learn more about the importance of two-factor authentication and how to set it up in our comprehensive guide on the topic. 

Password protection

This one goes without saying, but please make sure to lock your smartwatch with a password to keep malicious actors at bay. A strong and unique password shields your device from unauthorized access, which helps safeguard your confidential data. Most smartwatches allow users to set up PIN or pattern locks, so it is suggested to utilize this feature. In addition, don’t forget to update your passwords regularly.

Stick to official app stores

Sometimes, fake apps can be a little difficult to spot. However, if you accidentally install them, these counterfeit applications can pose a massive threat to your digital security. This is why cybersecurity experts ask smartwatch users to use official app stores to download apps. While cybercriminals can upload fake apps to Apple App Store or Google Play Store, these platforms regularly audit and remove malicious apps to ensure the safety of their users, making them a much safer bet than unofficial app stores. 

Keep your device up to date

If you don’t want to be a sitting duck for cyberattacks, consider regularly updating your smartwatch’s operating system to stay safe from security vulnerabilities. Since these updates often come with critical security fixes, they can effectively keep hackers at bay. So, don’t delay system updates, and while you’re at it, make sure to update your smartwatch apps as well.

Use a virtual private network (VPN)

Using a premium VPN such as PureVPN can help improve your smartwatch privacy by masking your IP address and encrypting your traffic. If you travel frequently or have to use public WiFi, installing a VPN on your smartwatch could protect you from prying eyes. It will also keep you anonymous online and help you break free from location restrictions. 

On a side note, check out the ultimate guide to making your VPN undetectable in 2023

To conclude, smartwatches collect tons of personal data that could be susceptible to hacking and unauthorized surveillance. Your wrist might just become a personal data minefield, so it’s essential to tread carefully and follow cybersecurity best practices to ensure complete smartwatch privacy.

To learn more about how to protect your digital footprint, stay connected to the PureVPN Blog

Read More: Privacy alert for women – Are health apps compromising your data?

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