What Is LinkedIn? What Purpose Does It Serve?

LinkedIn is a social networking site for all the professionals looking forward to making a career. Like Facebook or Instagram, this one takes your bio, photo, and other details on the account and creates an identity for recruiters and potential employers to recognize you. 

LinkedIn offers you all the knowledge you need as an employee in your sector. Whether you wish to share ideas with the community or build a portfolio to attract employers, you have it here. 

Even if you are still a student not yet searching for a job, you can sign up on LinkedIn. There are several perks that you can enjoy here. These include building a CV just as you unlock achievements in your work life. You can also look for social and corporate internships as a student!

Life Saver Features Of LinkedIn!

1. NewsFeed: LinkedIn allows you to follow people or build connections with them. This feature helps build a stronger community while also getting to know what your workmates are doing. The NewsFeed is similar to what you see in other apps, only the content is mostly work-related, and people share industry news. You also get to see sponsored posts or insights about your mutuals in your LinkedIn newsfeed.
2. Groups: An impressive recent feature that LinkedIn introduced is making Groups. If you are a part of any union, business club, or community, you can make a group on LinkedIn and share information just among the members. This profile develops a sense of identity for the team and allows for a smooth flow of ideas, anywhere and anytime! You can interact and make connections and guide your fellow peers about a project that’s coming in. As a boss, you can track the progress of your Top Ten employees! Some popular LinkedIn Groups include ‘The Recruiter.com Group, Digital Marketing Jobs LinkedIn, and ‘Life Science Work.’ Go to the ‘See All Interest’ button to explore more groups and select ‘Groups.’
3. Video Meetings: You don’t need to separately download Google Duo or the Zoom App for work-related video conferencing anymore! LinkedIn offers the option of carrying out Video meetings if the office is closed for the fay and work has shifted hybrid. You have to create a meeting room and generate a link for others to join. Share the link with the group of people you wish to invite and work from home! Employers can also now take interviews online more appropriately. You will find the Video Meeting icon in the messaging tab.
4. LinkedIn Events: You can also create events that constantly remind the community on LinkedIn. If you are hosting an online (or even hybrid/physical) workshop, guidance class or interview session, or talks, creating an event is the best way of reminding the network to join in time! This action is like creating a notification for your work colleagues and getting to know their participation and interest in response. However, keep in mind that one can only create and manage events if they are the Page Admin. Use the ‘Admin Tools’ button and tap on ‘Create An Event’ to start.

Core Purposes Of LinkedIn

Career Development

When you build a network with professionals in your field, you build strong know-how about your sector. The more you get to know experienced seniors, the fewer mistakes you are likely to make. 

It also shines your knowledge upon the employers when you sit for an interview. 

On LinkedIn, you track all the professional industry developments in the status quo. These don’t only events. 

If you update your professional profile regularly, you are already ahead of others in searching for the right job for yourself! This way, you are more likely to get a job than a candidate searching newspapers for a vacancy. You can even develop strategies beforehand.

Serves As A Resume

Many new features like the ‘LinkedIn Resume Builder’ or ‘LinkedIn Easy Apply’ have made Resume-building a piece of cake. All you need to do is update your profile regularly, and LinkedIn will convert all your achievements and skill-set into a neat PDF. 

Convert this to doc format and use it anywhere, anytime! Updating LinkedIn has many benefits. For instance, the companies tracking you can get a glance at your CV. 

A study reports an almost 70 percent higher chance of getting the job done if your LinkedIn is updated (even if your CV isn’t). However, keep in mind that LinkedIn only tracks your professional achievements, so do not make your profile go too long.

Build Business Communities

Here are some healthy tips on building a more robust network on LinkedIn. Most of us view LinkedIn as a corporate or professional tool, but it can be much more. Our three essential tips are the following:

• Keep your group or network activity. Being proactive can shine a light on others. Not only that, but an active community can also be motivational for you if you live alone. Potential investors, employers, and fellows from companies should know you’re ready to work or invest! 

• Don’t just open LinkedIn when you have an advert to put up or an achievement to add. Show up more often! If people see you more, they remember you. Whether it’s a group where you post things regularly or share randomly on the newsfeed, a little goes a long way! 

• Finally, don’t act like a robot who is always there to work. Talk and build relationships. Congratulate others on their achievements, comment on your opinions, and acknowledge others. It isn’t just your presence or skill-set list, but your ability to connect that impresses the employers! 

Other Versions And Extensions LinkedIn Offers

LinkedIn Sales Navigator

This extension is more of a business planning section that LinkedIn has introduced. You can plan and budget sales, costs, and pricing as a business or small company.

LinkedIn Learning

Like Coursera or Udemy, this app provides a wide range of courses to build your skills. From Data Analytics to HealthCare innovation, you will find every skill right at your fingertips!

LinkedIn Recruiter

This one is just an App that makes the work of hiring people easy for the employers. Just get your Human Resource department at LinkedIn Recruiter and find the suitable candidates that fit your requirements.

Conclusion

Therefore, LinkedIn is more than just a social networking site. It’s the path of your career development. Now that you know the basics install the app or sign up on the website and pave your way! Be wise and make decisions that enhance your learning.