Social media has had a major impact on our life. Unfortunately, this impact has a negative side too that involves our identity and data online, which many of us share freely online. Many of us, either knowingly or otherwise, share much more than what is needed when posting on the social media and judging from recent happenings, it looks like all of that information might be used to determine whether you are a worthy tenant.
According to reports, a new UK-based startup Score Assured recently launched its first product by the name of Tenant Assured. This new software is designed to snoop around your digital personal life. What this software does is that it digs deep into the realms of your social media accounts, such as your Facebook, Twitter, LinkedIn, Instagram and other popular social media accounts and then provides detailed reports on how suitable you are as a tenant.
The software features reports generated by the program, which are split into five main areas which are: extraversion, neuroticism, openness, agreeableness and conscientiousness. The software produces the said report with your personality at the center and sketches your personality. This in turn helps the landlord decide how suited you are as a tenant. The software is able to scan through all conversations, private messages, mentions, keywords, check-ins, life events and a whole lot of other areas in order to generate a report on you. Naturally, since it is a computer at work, many of these reports can be misleading. For example, more use of the word “poor” or “no money” could hurt your overall credit rating.
But, that is not the point here. The point is to consider whether all of this is legal or not. While you might not be able to erase what you have already posted on any social media completely, you can take care by not posting personal and private data online since it can be read by anyone and used for far more malicious uses than just your credit worthiness. For the small price of the software and your name on the internet, anyone can gather details about you and what you do online and offline without your consent or knowledge. What is more is that if this data ends up in the wrong hands, we can only imagine the consequences since it might end up being truly devastating for you.
Other than being careful about what you publish online, you should also be careful about your data and information online. Using a VPN like PureVPN is going to help you remain secure when you are online and make sure that none of your data is given away without your knowledge and consent. In these times of decreasing online security, buying a VPN is necessary in order to make sure that you are safe no matter what you do when online.
