Dedicated IP For Email Marketing

With a dedicated IP address, only the organization's emails will be routed through that address, whereas shared IP is used by a group of email senders for email marketing. Sharing an IP address for email marketing causes significant email deliverability issues. Avoid this problem by grabbing PureVPN's for as low as $0.99.

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emails going into spam folder

What is a dedicated IP for Email Marketing

A dedicated IP for email marketing allocates an IP address—your identity on the internet—to you and only you. “Dedicated” is exactly what it implies: it’s dedicated only to your use, and will not be given to anyone else and thus is not shared. Using a dedicated IP for email marketing can be a great way to tackle email marketing for improving your sales in the long run, especially because other people sharing your IP address may put the integrity of your IP address at risk if your email gets flagged due to email being sent by someone else. So let’s back up for a moment. But let’s say that doesn’t happen (in an ideal world). The question remains, is a dedicated IP for email marketing the right decision for your firm?

If you've heard about the concept of email deliverability (the assurance that emails you send actually go into your customers’ inbox and not their spam folder), then you might understand the importance of opting for a dedicated IP VPN address.

Indeed, many email services allow you to choose between a dedicated or a shared IP address to deliver your emails. To undertake this decision is one of the biggest arguments in email marketing when it comes to enhancing your deliverability ratio.

If your mind is clouded to decide between the two, or you would want to have some comprehensive detail regarding dedicated IP addresses for emails, you’ve come to the right place. By going through this guide, you'll gain a better understanding of the benefits of purchasing a dedicated IP VPN address.

Benefits of a Dedicated IP

If your sending activity is clean, but it takes time for your respective clients and prospects to receive your email, a shared IP may be responsible for such a delay. After all, it’s not just your email they’re sending; they’re also sending for others on the same IP address. It's worth considering shifting towards a dedicated IP to reap the full benefits of achieving an excellent deliverability ratio.

  • When it comes to sending out emails, you are responsible for your deliverability reputation, and the best part is: you’re in control and can change your IP address if you’re not happy with the results. More importantly, whitelisting your IP is easier since you are the sole owner of your IP when you take the dedicated route.

Static vs Dynamic IP address for Email Marketing

Many email marketing applications offer flexibility to choose between a dedicated or shared IP address for sending your emails.

A dedicated IP might always be seen as the correct option, but that doesn't hold at all times. For people who don't send heaps of emails regularly, it might not be worth it because setting up a dedicated IP VPN can be time-consuming. (But remember this: you can set it and then forget it.) Moreover, you also have to be careful about your sending activity since no previous history is linked to your IP address or the reputation of your email inbox providers. Thus, the onus is on you to keep your IP integrity clean.

Undoubtedly, email marketing service providers like Sendinblue dedicate their time and effort to maintaining the reputation of their shared IP addresses. That means they take into account monitoring every user's activity to ensure they meet the service’s quality standards to prevent any adverse effects of email deliverability problems from affecting others.

For many email senders, choosing a shared IP address will be much more beneficial because it saves them from the hassle to set up a dedicated IP VPN.

  • Shared IP: You deliver emails through a server that is also providing emails to other users at the same time. The IP integrity is therefore determined based on the overall performance of all the emails sent by users assigned to that IP, of which there could be dozens, hundreds, or even thousands.
  • Dedicated IP: You are the sole owner of the IP address, meaning the reputation of your IP address is based on your sending behavior and no one else can tarnish your reputation.

Why choose a dedicated IP address

Dynamic (shared) IP addresses might be easier for many users but sometimes it doesn't fulfill all requirements. Therefore, buying a static IP becomes the only option.

Here’s why a dedicated IP address may serve you for your email marketing campaigns:

  • You want to consistently send huge volumes of email.
  • You want to be the sole owner of your IP address and handle its reputation and deliverability
  • You want to integrate your emails with your email provider as opposed to opting for other email service providers.
reasons to get dedicated IP for email marketing

Risks of sending emails from a shared IP address

The reputation of your shared IP address is directly linked to anyone who sends emails from it. When reputation is at stake, it becomes increasingly essential to regulate email sending activity to seize control over the safe and clean distribution of emails. Furthermore, it also poses a great deal of risk of putting your reputation at stake at the hands of your neighboring senders.

Risks of shared ip for email marketing

Conclusion

To summarize, having a dedicated IP VPN would ensure that you have full control over the distribution of your email marketing campaigns, assuring you an easy means of getting your IP address whitelisted if there are any issues with deliverability. And beyond email distribution, a dedicated IP is just a godsend. Many jobs require a static IP address to access databases efficiently without compromising on security.

Your dedicated IP is the key to ensure to achieve the best email deliverability on time, guaranteeing you don't lose out on your clients and other prospects, and delivering an excellent online reputation at the lowest cost.

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