Amazon has always been uptight about certain rules and the way they do business. This is because they value their customers and don’t shy away from penalizing sellers on their platform. Nearly dozens of sellers register themselves on Amazon Seller Central every day, and only a few have their application accepted.
Several sellers try to hack their way through Amazon’s policies and end up being suspended or blocked permanently. A company of such magnitude doesn’t take any chances when it comes to the user experience of its valued customers. With such scrutiny, is it okay to use a VPN on Amazon?
As a seller who has their virtual store on Amazon, you might want to use a VPN to access Amazon Seller Central from other parts of the world. However, that can prove to be risky. Let’s take a look at some of the effects of using a VPN and how you can mitigate any risks (like having your account suspended).
Reasons You Would Use a VPN on Amazon
The primary reason for using a VPN on Amazon or any other online website is to protect your online connection from eavesdroppers. Using a VPN on Amazon will protect you from potential security breaches when you access your seller account on public WiFi networks such as coffee shops or hotels.
Additionally, a VPN will prevent hackers from getting a hold of your online credentials or interfering with your online account. You can also maximize the use of a VPN by changing your IP geolocation when using a VPN for Amazon Seller Central.
However, Amazon could potentially block you from accessing your US seller account if you are visiting from another country. This is because Amazon prefers that you log in from the country from where you created your Amazon account.
At the same time, a VPN is the most secure way to access your account and conduct any business via your seller account while you are away from the US. When you connect with a VPN to its US servers, it’ll appear Amazon as though you are accessing your account from a US IP address.
Furthermore, a VPN is beneficial if you have multiple Amazon accounts. Although Amazon strictly prohibits having multiple accounts from the same geographic region, you could ask for a second account.
Amazon is smart, and that is what sets it apart from other ecommerce services. Most sellers would try having backup accounts in case their primary account gets suspended by Amazon. If Amazon detects that you have multiple accounts and you’re accessing them from the same IP address, it may suspend them.
Problems Using a VPN for Amazon Seller Central
A VPN protects your Internet connection by encrypting online traffic. Although you get an additional layer of security, Amazon can detect an IP address from a VPN as IP addresses are assigned in a particular way by a VPN.
Generally, a VPN offers two types of IP addresses – Dynamic and Static IP addresses. Dynamic also referred to as a shared IP address, is when many people use the same IP address on the web. Static, also referred to as a dedicated IP address, is when a single user is assigned the specific IP address.
A good premium VPN service hosts thousands of IP addresses depending upon its user base. PureVPN hosts 300,000+ IPs that users can choose from or have it automatically assigned when establishing a secure connection.
Once the user connects with PureVPN and then later disconnects the connection, the assigned IP address gets returned to the batch to be redistributed at some other time. This is a standard practice that ensures your utmost online privacy as several users use the same IP to carry on with their online activities, which doesn’t narrow down the searches to a specific user. This is the case in environments where dynamic IP addresses are common, such as public WiFi connections or office environments.
However, if several Amazon sellers with the same IP coming from the same VPN connection try to access their Amazon Seller Central account, Amazon bots may detect this as one user opening multiple seller accounts from the same location. Since this is a violation of current Amazon policies, the company might suspend your account unless they’re aware of your multiple accounts.
Nevertheless, it’s highly unlikely that your account will get suspended just because you logged in from the same IP address as several other Amazon sellers. This is because Amazon has many measures in place, such as looking at a sellers’ history with the company and many more benchmarks.
As long as you abide by Amazon’s policies, you could get away with using a VPN for reasons such as online security, online privacy, and for when you’re traveling outside the US.
How to Protect Your Amazon Seller Central Account
- If you’re concerned about your account’s security and want to secure your Internet connection using a VPN, speak with the representatives at Amazon. Let them know that you access your Amazon Seller Central account on public WiFi networks, and you travel outside the country so that they accommodate you accordingly.
- Avoid using free VPN services as they have limited IP addresses to distribute among their users. This escalates your chances of connecting to an IP that’s already been red-flagged by Amazon.
- The best way to securely access your Amazon Seller Central account is via a Dedicated IP VPN. With a dedicated IP, you are the only person who has that particular IP address. This is coupled with the benefits of a VPN, which keeps your Internet connection secure on the web and allows you to access your account from anywhere in the world instantly.
Now that you know the pros and cons of using a VPN with your Amazon Seller’s account, it comes down to whether you’re operating a single account or multiple seller accounts on Amazon.