Introducing an all-new PureVPN
Digital security beyond VPNs
but our story doesn’t end there
We know we have a lot more to do
at every level and layer with you in mind.
We may look different now
but our purpose and promise remains unwavering.
We are going beyond our product
By working towards creating a lasting and transformative impact
15 years on, we’re looking ahead
with a renewed focus on honoring our
commitment
to you
virtually and beyond
Welcome to our future
A unified visual identity
As part of our rebranding effort, we also worked on creating a brand new visual identity in line with our promise and vision
Our new logo
We’re evolving from our iconic lock and keyhole logo to one that isn’t about what we do or what we produce, it’s about what we provide and what we support: authenticity and freedom.
Playing with layers
The translucent layers around our logo are a symbol of our multi-layered approach to privacy, security and protection. Each circle around the logo represents an added layer of security, while the white in the center symbolizes a safe, private space.
Pure colors
The shade of purple in our new logo is a homage to our old one as well as an indication for our commitment to progress. The purple will be accompanied by a warm and welcoming new color palette for other components.
Our promise
Powering safety & consent, for you to be you online
PureVPN is, and always will be, a purpose-led company, offering far more than a product and building a safer, more inclusive and sustainable world through the power of security and consent
Our mission
Making freedoms accessible through experiences that are secure by default, private by consent and powered by sustainable connections
Digital Foundations
Using basic skills to protect personal information and data.
Digital Wellness
Promoting health, wellbeing and resiliency when using technology.
Digital Engagement
Evaluating media sources and building safe, inclusive communities.
Digital Empowerment
Using the power of technology and social media to create positive change.
Digital Opportunities
Developing a digital skill set to prepare for future careers in technology.
More than a VPN
Over the years, PureVPN, as well as its community, has grown at phenomenal speed. This growth signaled something more – a need to build a sustainable cybersecurity ecosystem that would leave a lasting, transformative impact. And that’s exactly what we’re doing. Say hello to our new add-ons:
Presenting Pure2
PureVPN is now part of Pure², a collective of passionate cybersecurity minds that have created tools to complement each other: PureKeep, PurePrivacy and PureEncrypt
Our commitment to progress
Our rebrand doesn’t just mark a new era for PureVPN
It enables us to elevate ourselves from providing a product and service to inspiring change, affecting decision-making and encouraging action not just for its business and its community of users, but for the world at large.
This involves working towards creating a meaningful impact across the globe, especially to those most vulnerable – including communities endangered by climate change, poor access to health, and gender and economic inequality.
Welcome to our future
