• About Us
• The Role
• What You’ll Do
• Who You Are
• Application form

About Us

At PureSquare, we strive to deliver more than a VPN to our users. We are a complete cybersecurity solution that offers unrestricted access to the internet without worrying about attacks from hackers and phishers. PureSquare started off back in May 2006 as a passion project. Since then, it has grown into a colossal brand that helps its users freely access information and content globally. Since its inception, PureSquare’s vision has always been about quality, freedom, and choice of connectivity underpinning most of the countries where you can connect without any kind of limitations.

With PureSquare you can get instant access to 6,500+ fastest VPN Servers across 96+ locations worldwide. Every country that we choose as our VPN location has its own specialty and empowers our users even more. Now with the renewed focus, we are powering safety and consent at every level and layer of digital security. We are going beyond a simple VPN product by working towards creating a lasting and transformative impact for a safer and more equal world than the one we know so that you can be online. #BeYouOnline #PrivateByConsent

The Role

Have you ever thought of joining a hyper growth startup that’s redefining its industry? Look no further! We are one of the fastest growing companies in our sector, using innovative technology and solving the hardest problems to be the one stop shop for all your online security needs.

Product Marketing Manager owns the go-to-market strategy and works on the most mission-critical problems at the company. We are the critical connection from the product to the customer.

This is an exciting individual contributor role that requires exceptional collaboration skills. You will be the first member of the Product Marketing team and partner closely with Product Management and other teams across our portfolio of exciting cyber security products. You will do necessary pre analysis and create solid outbound GTM campaigns to drive product adoption and retention. The successful candidate will be a passionate, creative, and data-driven individual with strong influential skills.

This is a central role and requires a unique blend of business, technical acumen, and peer-to-peer collaboration; including the ability to zoom out and see the big picture, but also the willingness and intellectual prowess to zoom in to the finer details that need to be addressed when launching features to millions of users. You will work closely with important stakeholders in the company to understand the market and the issues they face and to identify and implement innovative GTM campaigns across different markets. Working across all areas of the company, you will serve as an internal/external liaison between product, design, operations, commercial, growth and C-Level.

What You’ll Do

You will:

• Know your audience:
• Collaborate with insights, growth, and analytics teams to understand the deficiencies in the current user journey and understand barriers to adoption
• Creating industry and competitive analyses to support the go-to-market strategy for new products/regions/verticals.
• Synthesize both qualitative and quantitative feedback on products from users and build an audience prioritization framework.
• Bring products to market that people love and talk about:
• Create the go-to-market plan to build effective launch strategies tailored to each of our core markets, including understanding the addressable market, setting target audience and objectives, developing compelling creative assets/value messaging, and ensuring we drive product and features awareness and customer demand.
• Lead the development of product and features messaging and positioning, ensuring a consistent brand narrative with an eye toward competitive differentiation.
• Identify and develop long term, scalable product education initiatives and opportunities to ensure that our customers are always able to easily realize and convey the full value of our products, including sales training, product collaterals, FAQs and launch playbooks.
• Measure the impact:
• Partner with the analytics teams to measure the incremental impact of your initiatives
• Understand what customers are doing on the platform and translate those insights into actionable recommendations that promote business objectives and drive tangible results.

Who You Are

What you need for this role:

• You have 7 – 10 years of work experience in a B2C/B2B marketing role for a direct-to-customer digital product or service, with a record of launching products or platforms. We would love it if some of that experience is related to startups, technology, and FMCG. Have a degree from an accredited university.
• Multiyear experience within one of the spaces are preferred; like: Tech & Online Products, Gaming, Marketplaces, FMCG, Customer Marketing technologies, Fintech.
• Passion for getting data and increasing usage in the product because people love using it.
• Ability to effectively lead multiple GTM launch cycles and work autonomously
• Strong influential skills, you need to be able to sell your strategy with key stakeholders and gain buy-in
• You are an excellent communicator with any audience executive, business, design, or technology.
• Knowledge of leading and conducting quantitative and qualitative market research in multiple markets, to gain relevant insights and the ability to share obtained intelligence effectively with internal teams.
• You are good at data analytics and enjoy making value out of data
• You have a love of finding out of the box ways to solve problems
• You have a deep understanding of the social web, mobile platforms & social/viral mechanics
• Ability to effectively influence and communicate cross-functionally and with management at all levels. Excellent written and verbal communication skills.
• You can thrive in a fast-paced environment
• Super Fluent in English language, data analysis, and product
• You are obsessed with getting things done and finding a way to do it

Who you are:

• Obsessed with detail and extremely creative
• Someone who pushes the envelope
• Influential: someone who can create an impact on cross-functional partners
• Confident; Thrive under pressure
• Flexible: easily adapt to different styles, working models
• Results-oriented: purpose before process
• Great stakeholder management
• Fun to work with

Application Form