How to Watch ITVX in Europe
ITVX is a popular streaming service in the UK that offers both live and on-demand content, including many highly anticipated shows and events. Unfortunately, if you live in Belgium, you cannot access ITVX due to licensing agreements. However, with a reliable VPN like PureVPN, you can watch ITVX in Belgium and enjoy your favorite British shows from anywhere! Here is how:
- Subscribe to PureVPN.
- Connect to UK server.
- Open ITVX and start streaming ITVX in Belgium!
Last Updated on: January 15, 2026

Why is ITVX Restricted in Europe?

ITVX is restricted in Belgium and other European countries primarily due to strict licensing agreements and copyright laws. Content available on ITVX includes TV shows, movies, and other media for which ITV has acquired distribution rights specifically for the UK market. These agreements limit content availability to specific regions to comply with rights holders’ terms and avoid conflicts with other broadcasters in Belgium, such as VRT, RTBF, or local streaming platforms. Additionally, these regional barriers help ITV manage its audience base and advertising revenues according to different market conditions. For Belgian viewers, this means that attempting to access ITVX directly results in error messages or blocked access, as the service detects your Belgian IP address and restricts access accordingly.
How to Watch ITVX in Europe?
You can watch ITVX in Belgium with a trusted VPN like PureVPN and bypass all regional barriers with just a few clicks. Here are the 5 short steps to follow:
- Subscribe to PureVPN.
- Download PureVPN app on your device.
- Connect to a UK server.
- Visit the ITVX website or open the ITVX app.
- Enjoy streaming ITVX content in Belgium!

How to Sign Up for ITVX in Europe With a VPN?
Signing up for ITVX in Belgium can be challenging due to regional limitations, but a premium VPN like PureVPN makes it simple. Here is how:
- Subscribe to PureVPN.
- Download PureVPN app on your device.
- Connect to a UK server.
- Visit the ITVX website and click on "Sign in" then "Register" with your credentials.
- Verify your account and start watching ITVX content in Belgium!
Why Do You Need an ITVX VPN?
You will face ITVX restrictions if you try to access the service from Belgium. That is why an ITVX VPN is needed to access ITVX content in Belgium. The ITVX streaming service identifies your location based on your IP address and restricts access if you are not in the UK. Belgian IP addresses are automatically blocked by the platform. A VPN like PureVPN can overcome these restrictions by masking your Belgian IP address with a UK one. This makes it appear as though you are watching ITVX from within the UK, allowing you to stream all the British TV shows, movies, and other content available on the platform, despite physically being in Belgium.
How Much Does ITVX Cost?
ITVX offers a free, ad-supported tier and a premium subscription plan for £5.99 per month or £59.99 per year, providing ad-free viewing and additional content.
| ITVX Plan | Cost |
|---|---|
| Free (Ad-Supported) to access to a wide range of content with ads | £0 |
| Premium Monthly for Ad-free viewing and extra content | £5.99/month |
| Premium Yearly for Ad-free viewing and extra content | £59.99/year |
Popular & Upcoming Movies and Shows on ITVX
ITVX offers a vast collection of movies, shows and documentaries. Here are some recommendations for what to watch on ITVX right away:
Popular Documentaries to Watch on ITVX right now
Popular Shows to Watch on ITVX right now
On Which Devices is ITVX Supported in Europe?
ITVX is officially supported only within the UK. However, Belgian viewers can access ITVX on various devices using PureVPN. These devices include computers running Windows, macOS, or Linux, mobile devices with iOS or Android operating systems, and streaming devices such as Roku, Apple TV, and Amazon Fire TV. Belgian Smart TV users can also access ITVX through the app if they connect their TV to PureVPN. By using PureVPN to mask your Belgian IP address with a UK one, you can make ITVX believe you are accessing the service from within the UK, allowing you to stream content on any supported device from your home in Belgium.

How to Watch ITVX in Europe on IOS?
Belgian iPhone and iPad users can watch ITVX on their iOS devices despite regional barriers. Just follow these simple steps, and you are good to go:
- Subscribe to PureVPN.
- Download the PureVPN app from the Belgian App Store.
- Connect to a UK server.
- Download and install the ITVX app from the App Store.
- Watch ITVX content on your iOS device anywhere in Belgium!

How to Watch ITVX in Europe on Android
Belgian Android users can watch ITVX on their Android devices despite regional barriers. Just follow these simple steps, and you are good to go:
- Subscribe to PureVPN.
- Download the PureVPN app from the Google Play Store.
- Connect to a UK server.
- Download and install the ITVX app from the Play Store.
- Watch ITVX content on your Android device anywhere in Belgium!

How to Watch ITVX in Europe on Smart TV?
Belgian Smart TV owners can watch ITVX at home with a high-quality VPN. Follow these simple steps:
- Subscribe to PureVPN.
- Download the PureVPN app on your Smart TV if available, or set up PureVPN on your router.
- Connect to a UK server
- Install the ITVX app on your Smart TV from the app store.
- Watch ITVX content on your Smart TV in Belgium, hassle-free!

How to Watch ITVX in Europe on Firestick?
Belgian Amazon Firestick users can enjoy ITVX despite regional limitations. By using PureVPN, you can bypass these restrictions and access ITVX on your Firestick from your home in Belgium. Here are the 5 short steps:
- Subscribe to PureVPN.
- Download the PureVPN app directly on your Firestick.
- Connect to a UK server
- Search and install the ITVX app on your Firestick.
- Watch ITVX content on your Firestick in Belgium without any limitations!

How to Watch ITVX in Europe on Roku?
Belgian Roku device owners can watch ITVX without any hurdles or limitations. Simply follow these steps to remove regional restrictions.
- Subscribe to PureVPN.
- Set up PureVPN on your home router (as Roku does not support direct VPN installation).
- Connect your router to a UK server
- Add the ITVX channel to your Roku device from the channel store.
- Watch ITVX content on your Roku device in Belgium!
Watch the Top ITVX Shows with a VPN
With PureVPN, Belgian viewers can watch great British TV shows without leaving home. First, sign up for PureVPN, then connect to a UK server to maintain your secure connection and start streaming your favorite programs. Belgian viewers can enjoy riveting dramas such as Vera and The Bay, popular soaps like Emmerdale and Coronation Street, and major sporting events including the Super Bowl. ITVX offers content that complements Belgium’s own French and Flemish programming with unique British perspectives. Many shows on ITVX are not available on Belgian networks like VRT or RTBF, making PureVPN essential for Belgium’s British TV fans. Get PureVPN now and start enjoying these exclusive shows from your home in Brussels, Antwerp, or anywhere else in Belgium!
How to Fix ITVX not Working with a VPN?
If you are in Belgium and having trouble accessing ITVX with your VPN, do not worry - there are simple fixes! First, try reconnecting to a different UK server through PureVPN or switch to a different protocol like WireGuard or OpenVPN. If that does not work, clear your browser cache and cookies or try watching in a private browser window to remove any location data that might reveal your Belgian location. Belgian users might also need to check if their internet service provider (like Proximus or Telenet) is blocking VPN traffic. Make sure your PureVPN is updated to the latest version, as older versions might be detected by ITVX. If problems persist, contact PureVPN’s customer support, which offers 24/7 assistance specifically for users trying to access streaming services from countries like Belgium.
Frequently Asked Questions
How Do I Watch Live TV On ITVX in Europe?
For Belgian residents, watching live TV on ITVX requires PureVPN. First, subscribe to PureVPN, download the app on your device, connect to a UK server, then visit the ITVX website and log in. Once connected, you can access all live TV channels just as if you were in the UK, despite being in Belgium.
Is ITV Hub Free?
Yes, ITV Hub was free and has now evolved into ITVX, which also offers a free tier with ads. While the service is officially available only in the UK, Belgian viewers can access it for free using PureVPN to connect to a UK server, allowing them to enjoy British content without paying subscription fees.
How Do I Download From ITV Hub?
To download content from ITVX (formerly ITV Hub) in Belgium, first connect to PureVPN’s UK server, then log in to your ITVX account, find the content you want, and click on the "Download" button. The content will be saved for offline viewing, perfect for Belgian travelers or those with inconsistent internet connections.
Does ITV Hub work with VPN?
Yes. ITVX (formerly ITV Hub) works with PureVPN when you connect to a UK server. Belgian users can reliably access ITVX by selecting one of PureVPN’s optimized streaming servers located in the UK.
Are ITV Hub and ITVX the same thing?
ITVX is the latest evolution of ITV Hub’s streaming service. It replaced ITV Hub in December 2022, offering Belgian viewers access to more content and improved features when using PureVPN.
Can I use ITVX with a free VPN?
No. Belgian users should avoid free VPNs for ITVX access. ITVX employs advanced VPN-detection technologies that easily identify and block free VPN services. Premium VPNs like PureVPN offer dedicated streaming servers that can successfully bypass these detection systems.
Can I watch live TV on the ITVX in Europe?
Yes, Belgian viewers can watch live TV on ITVX by using PureVPN to connect to a UK server, which bypasses the regional restrictions that normally prevent access from Belgium.
Do I need a TV license to watch ITV Hub?
Yes, technically a UK TV license is required to watch live content on ITVX. However, as a Belgian resident accessing the service via VPN, this requirement is not enforced since the licensing system primarily applies to UK residents.
What do I do if I see an ITV error code?
If you see an ITV error code in Belgium, first ensure you have a stable internet connection, then reconnect to a different UK server with PureVPN, clear your browser cookies, and try again. If problems persist, contact PureVPN’s customer support for assistance tailored to Belgian users.
How do I get ITVX free?
To get ITVX for free in Belgium, follow these steps: Subscribe to PureVPN, connect to a UK server, navigate to ITVX website, and register for a free ITVX account. When asked for a UK postcode, search online for a valid UK postcode (like WC1X 0AA for London) and input it. Once registered, you can stream ITVX’s free content with ads from Belgium.